Tuesday, 23 May 2017

5 Ways to Win More Customers with Inbound Marketing

Inbound marketing generates 55% more leads than traditional and outgoing marketing and costs 62% less per lead. Inbound is even more effective for smaller businesses with limited marketing budgets—86% of small businesses focus primarily on inbound marketing.



A Brief Introduction to Inbound Marketing:


Inbound MarketingInbound marketing is a technique of attracting customers towards the products and services via content marketing, search engine optimization, and social media marketing.

Inbound Marketing Techniques

  • Social media
  • Search Engine Optimization
  • Videos
  • Blogs
  • Infographics
  • Powerpoint Presentations (PPT’s)
Steps to Implement Effective Inbound Strategy

# Investigate About Your Customers

The central idea behind inbound marketing is to optimize your website in such a way that it will appeal to your potential customers. In order to do that, you need to know who your potential customers are.

In our last post, we shared the step by step guide to know your customers to master marketing. Here is a quick revision:

  • Market Research
  • Talk to your salespersons and customer service agents
  • Regular Customer Surveys
  • Use of Social Media
  • Talking to Your Customers
# Create Compelling Content

Google loves content and so do the audience. Nothing can work better than creating an engaging content on your site. The easiest way to do this is to focus on problems and create content that will help to solve that problem.

# Build Brand Engagement 

Inbound marketing channels such as blogs and social media encourage two-way conversation. The option to post comments and give opinion leads to meaningful conversation and discussion. These feedbacks also help to learn and understand the audience.

# Build Website Traffic

Content is the only way to get a potential audience to the website as content is easily found. Providing valuable and relevant content gives people a reason to share your content across social networks so it’s seen by friends, colleagues, and followers. 

# Convert Traffic to Customers

Now that you have a traffic to your site, you need to build a strong relationship to turn that traffic into potential customers. Talk (share videos, PPT’s and Infographics) about the benefits offered by your company, new content, promotions and special deals.

#Measure Results Regularly

Inbound marketing is actually very effective, but to see how well it works for your business, you need to measure your results regularly. Keep track on revenues, traffic, leads, ROI and conversions over the time, so you can improve your strategy if needed.

Having a desire to understand what your customers actually need can go a long way in creating a strong relationship with them.


7 comments:

  1. Inbound Marketing is a large platform to talk on, it's one of the best ways for marketing. Inbound marketing has many types but search marketing is in trend from many years. Search marketing is different in that your consumers start the conversation by searching on a topic. In search marketing, you as the dealer have the ability to insert yourself into the conversation.
    There are also more in Inbound Marketing such as:
    1) Content Marketing
    2) SEO, SEM, PPC
    3) Social Media
    4) Direct Mailing

    In the market, their are also many tools that help you to get more leads.

    Hope my little search reading Inbound Marketing is also helpful.
    Although, thanks to share great knowledge on my favorite topic Inbound Marketing.

    ReplyDelete
    Replies
    1. Yes, Inbound Marketing is a great marketing platform. Thanks for sharing your valuable through.

      Delete
    2. I agreed with James, Inbound marketing is a technique for getting costumers to your website using content marketing, social media marketing and search engine optimization.

      Delete
  2. Yes
    Inbound Marketing and Online reputation Managements are Very helpful to build awareness of Your Business.
    Thanks For Sharing this Valuable Information. Keep Share SEO techniques

    ReplyDelete
  3. Inbound marketing is the marketing core. It is about attracting prospects to your business rather than going out to find those prospects. Old marketing relied on email lists, cold-calling, announcement ads, and direct mail. New inbound marketing uses organic search traffic, opt-in email forms, and content writing to attract customers.

    ReplyDelete
    Replies
    1. You are genius Andrew. Hi Rohit I love to read your article alway.. Kept up.

      Delete
  4. Nice post ever
    Inbound marketing have so much value to successful product promotion.
    Thanks for sharing.

    ReplyDelete