Wednesday 4 July 2018

SEO in 2018, Which Practices You Should Avoid and Why.

SEO is a never-ending race and marketers and bloggers know that. In order to achieve success in the SEO world, it's important to stay updated on Google's changes, impact and new avenues, therefore, these are some important pieces of advice on which practices you should avoid while optimising your content online.

Link Building: Avoid Forum Posts

John Mueller posted this after someone asked if Reddit comments are dofollow. The guy wrote: “I recently commented on another thread regarding this, and I just did a double-take and Reddit comments indeed appear to not have the "nofollow"-relation? So are Reddit comments then essentially dofollow and SEO-worthy? How do they work?”
John Mueller’s response: “How does link spam with forum comments work? Very badly"

Keyword Research vs Search Volumes

Search volumes are the key to understand how your blogs and your content could impact your impressions. In order to do that, you must know the fact that targeting low search volumes could be a great avenue, especially if your content is very niche related and with an overall small following online. A solid example would be related to very high-level tech companies providing specialized tools for websites/warehouses and such. Given the number of search volumes, finding the right keyword could drastically boost your traffic, even if it has low searches.

Mobile Is The Focus

Many mobile app development companies are relying on backline optimisation for their website. Why? Because the internet is fully mobile dominated at the moment, which is why Google is now indexing mobile websites. By having an optimised mobile version of your landing page, your conversion rates and impressions will be drastically increased. This has to be done either from a technical point of view and from a content one.

Link Building Meters, Why Trust Flow Is The Essential One

By browsing websites with Majestic, it's pretty simple to see which are the ones who are organically ranking on Google for topical trust flow. This meter is still the best tool you must check before approaching a website for link building. Once you decided which trust flow would fit your website, act accordingly and try not to break it.

To Conclude 

By avoiding forum posts and by improving already existing strategies, SEO in this second half of 2018 will be an easy task for you and it's proven by stats that these ones are the absolute best approaches you can have within the craft.

Author Bio


Paul Matthews is a freelance writer in Manchester. His aim is to inform people about the power of the internet, while he still focuses on his office. You can often find him mountain biking or at the local library.

Monday 2 July 2018

4 SEO Writing Tips You Must Follow

Are you looking for tips to write content for a company? Before we get into the details, you must understand the importance of SEO based writing. Without the SEO services, no company can survive in the market. The importance of SEO can never be ignored. Several advantages are associated with it. However, you must know that there are several factors that combine with each other. One of the most important factors is the writing of the effective content. Without proper processes, there is no use of the all the content you have written. It may get lost between several sites of the search engine. What will be the point of putting in so much effort then?

There is a need to go through proper processing in order to make sure that the content is being effectively used for the SEO purposes. The content written in any form may play a major role in increasing your ranking as it is an effective way to transfer information to the customers. For getting maximum benefits from the content, you need to hire the best SEO Company. Only they will help you out in getting maximum benefits.

Also Read
Internet Marketing Tips - Latest Trends Deciding Success
What You Must Do to Get the Best Out of an Online Marketing Agency

Now that you know that a lot of attention must be paid to the content you are writing for your website, here are some tips that can be beneficial for you:

Focus on the audience: 
The first and the most important thing to do is to focus on the preferences of the audiences. They are the ones who will play a major role in increasing the rank of your website. All the content you are planning to write must be informative and effective for the concerned people. You need to make sure that they get answers to all their questions without even putting a lot of effort. You can also get the best SEO services in order to make sure that you are dealing with the right content. There are several top Digital Marketing Services provider, you need to select the one that best suits your requirements.

Use attractive headline: 
What is the point of writing a lot of content when no one will be willing to read it? There are tons of articles present on the search engines. No one will specifically search for your name and read the content. From all that crowd, you need to stand out. The only way to do that is to use the headlines that will get the attention of the people easily. If they find something unique, they will definitely come to explore it.

Effective keyword usage: 
Another important aspect that must be considered while writing the content for SEO purpose is to focus on the effective use of keywords. No matter how many keywords you are focusing on and what their nature is, you need to make sure that they are being used effectively. There is a need to include as many keywords as possible into the content so that the search engines focus on it.

Proper Organization: 
Informative content is the first requirement but the second one is to properly organize it. For best results, it is essential to organize all the content in a way that the reader finds it easy to get information from it. It is better to get the services if you hire an SEO content writer. With their expert guidance, it will be easier for you to achieve a proper organization of the content.
All these tips are essential to follow in order to make sure that the content is effective enough for SEO. Only the SEO content writer & services provider will help you in making the right decisions. There are several companies offering services to their customers but you need to go for the top digital marketing services provider.

Author Bio:

Grey Stone is a professional SEO writer, covered many topics now working with a digital marketing company named as Grey Media Group LLC specialized in providing best SEO services New York. In this write-up Grey Stone explain the importance of content writing for the success of any business

Tuesday 26 June 2018

What You Must Do to Get the Best Out of an Online Marketing Agency


If you read through the experiences businesses have with search engine marketing services you would find them spread across the spectrum of satisfaction. While some would sing praises about how a digital marketing company has added to their brand equity, others merely complain about campaigns gone haywire.

Keeping skills, expertise, and professionalism of the service providers aside from one of the major contributors to bad experiences is clients’ involvement in a project or rather the lack of it. If you expect an online marketing agency to add wings to your digital marketing campaign you will also need to get involved with the project actively. Here are some of the ways in which you can get the best out of an agency and cement a strong relationship with them. 

Also Read
  • They won’t read your mind, have no such expectations
What is at stake for the search engine marketing agency you have just hired? At most, they would lose a project, a client and perhaps few hundred dollars. What is at stake for you? Well, just about everything you can think of - your business’ reputation, sales and perhaps your existence in the digital ecosystem. This is where you need to take a proactive approach while the project is being executed. Offer the team as much information about your products, competition, target market and everything you consider being relevant to your project. Keep yourself communicable and always respond to their doubts and queries. If your business’ goals have changed make sure you inform them about it. 
  • It’s your project and being proactive would pay you
What is at stake for the search engine marketing agency you have just hired? At most, they would lose a project, a client and perhaps few hundred dollars. What is at stake for you? Well, just about everything you can think of - your business’ reputation, sales and perhaps your existence in the digital ecosystem. This is where you need to take a proactive approach while the project is being executed. Offer the team as much information about your products, competition, target market and everything you consider being relevant to your project. Keep yourself communicable and always respond to their doubts and queries. If your business’ goals have changed make sure you inform them about it. 
  • Show respect, they’ll return the favors
Your time is precious so is that of the search engine marketing company you have hired for the job.  If you expect to be treated fairly and respectfully you also need to treat your agency the same way. During the course of association with the agency and its agents, there may come moments where there is serious disagreement or you feel the agency isn’t adhering to the scope of the project discussed earlier. You should handle such situations professionally. Never show disrespect to anyone individually or hurt the morale of the team. This helps you in no way and can jeopardize your project. 

Keep these things in mind while working with an online marketing agency and you will be able to get the best out of them.