Thursday 11 August 2016

It’s time to quit your job and start with a Smart online business.

Today, everybody is aware that making money online is possible and it can well replace your full time 9 to 6 job that may involve sitting long hours in uncomfortable posture, long distance travelling, expenses, home stay expenses and many more. Everyone is struggling to make profits online. You might have knowledge of what to do in order to make money online. But you might be facing problem with how to set up things properly and what is the best strategy that works. Or maybe you have been able to set up your business online, but don’t know how to turn small profit stream into a full-time income that is much more than that offered at companies.




Through this write-up, we are not going to share only what to do, but also the best strategy to make most out of your online business. Let’s read on to know more.

If you are already into online business, and you are smart and strategic, then probably you know that building real business blocks, making healthy relationship with customers and developing a fully functional as well as profitable website, finding out the secondary stream of income are crucial in favour of every online business owner.

Honestly, it is hyped that once can make full-time living by affiliate marketing, selling  gadgets,  building ad-sense sites, selling eBooks, etc. But this is not true always. Undoubtedly, it works for many people, but only for those who have that stamina to devote time and energy expanded from their actual capability. But life should not be money driven, after all, you have to earn money in order to make your life comfortable and you are not born to make money only.

Instead selling real services to offline professionals who do not have web presence or website, but want to market themselves online, is the easiest way to make good earning. You not only get paid, but also bring value to your local community by doing so.

For instance, there might be some doctors, dentists, tutors, shopkeepers who don’t have their website. Besides, most business owners have a good budget to spend on online marketing, paid searching, branding, etc. They just need someone to guide them in the right direction. So the opportunities are huge; you just have to find it and grab it.  Selling yourself to these offline people in your community is much easier than selling yourself to those around the world who are completely stranger to you.
Just find them and sell them value services like: white label pay per click (PPC), white label hosting solution, on site content creation, web designing, SEO services, blog building, social media 
marketing, design and creative services, article marketing, and anything that you are expert in.
Selling your services to local businesses can help you establish your business n just a few days. You don’t need to go through tortures office schedules, exhaustive travelling and everything you hate about jobs. Set up your own business and be a boss of yourself.

Summary:
If you have right skill set like white label PPC, SEO, web designing, etc. then it is easy to set your own online business and make money online. Selling your services to local businesses is much easier than selling to strange clients. You can also start as a PPC freelancer.



Tuesday 9 August 2016

Utilizing the SEO Reseller Programs and Strategies the Best Possible Way

Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. They know how beneficial search engine optimization could be. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit.
When it comes to digital marketing, businesses have two options: in-house team or SEO outsourcing option. Let’s talk about in-house team. When you choose to hire a few SEO experts to sit in your office and work for you, it involves huge expenses, including salary of employees, resources, time-to-time training cost, etc. Apart from that, you have to pay your employees regardless of the results. So it is entirely a no-no option.

SEO Reseller India


Secondly, outsourcing SEO services come as the most convenient and affordable option for the business owners and digital marketers. This concept has further led to the rise of white label SEO term. White label SEO service provider offers services to a web designing or web hosting company that are further sold by the buying company to their clients. This intermediate company is known as SEO reseller in India. An SEO reselling company buys services from a white label SEO provider at a lower price and sell these services to their clients on their own brand name and at their own price which is usually higher than the cost price of these services.  

When you hire a reselling partner, your involvement matters a lot. They will develop different strategies and campaigns according to your project requirements; and you have to follow them accordingly. It basically involves following three steps that you must be knowledgeable about:

1.       Planning: The first step of SEO reselling partner is an analysis of your website. They deeply audit your website and the target of analysis is Meta tags, content and other technical elements on your website that could impact search engine ranking of your website. It helps them plot a unique custom plan for your campaign, budgeting and researching accordingly.

2.       Management and Implementation: An SEO Reseller India partner helps their clients to implement unique and result-oriented techniques that include On-page optimization, off-page link building, content marketing, paid search, social media marketing and everything that helps improving a website’s  ranking and traffic as well conversion.

3.       Regular Reporting: This is the only and the best way to judge the performance of your website and worthiness of the service provider you hire. Reporting on a regular basis is a must. This is the final step of each service cycle. A full-established and organized report contains results of ran tracking, conversion tracking, website performance data and implementation of automated tracking. On the basis of the reports, SEO reseller makes suggestions for the next cycle.


With increasing online businesses, demand for SEO reseller program is growing. This growth can make you confused when you have to find a genuine service for your business. Before settling down with an SEO reseller in India, consider a few factors like their social media presence, advertising level, their own ranking, rating and review from previous clients, etc. A good reseller helps you and your client gain immediate revenues and bring loyalty to your company.

Summary:
SEO reseller programs are gaining popularity day by day because of increasing digitization of businesses all over the world. Before you settle down with an SEO reseller partner, making yourself aware of everything is beneficial for you. 

Monday 25 July 2016

5 Essential SEO Tips For Magento Ecommerce Stores

Competition on the online world is increasing every day. On one hand we have more people tuning to the Internet to not only search for information but also shop online and on the other hand, more business players are entering the ecommerce sector. This intensive competition has made it very difficult to remain on the top. It has also become very challenging for businesses to find customers and vice versa. This is where search engine optimization or SEO comes into the picture.  




SEO needs expertise mainly because search algorithms are largely unknown and hugely complex. The fact that there is little information available on how search engines rank websites makes it even more complex. If you are running a Magento-powered ecommerce store, you will know how difficult it is to remain in the top using keywords that are used by your competitors. Unless you are an SEO expert, it becomes necessary to hire a Magento or shopify SEO expert who helps in improving your rankings on search engine results page. However, there is no harm in knowing about how SEO works on the Magento platform and what the CMS offers to make your ecommerce site search engine friendly. Let’s take a look.   

  1. Stress on Clean URLs  One of the easiest and best ways to have clean URLS is by only using common characters and product-related words. Not only are these URLs search engine friendly but they make the links human readable. Magento’s default settings support simple URLs. You can try for yourself following this route - System => Configuration => Web => Search Engines Optimization. All you need to do here is set “No” in “Add Store Code to URLS” in the “URL Options”.  
  2. Allow Indexing Sites There are several Magento extensions (such as Yoast Metarobots Magento) that will help you index sites and allow search engines to search them better. However, you can also do this manually by going to System => Configuration => Design => HTML Heads and changing “Default Robots” to “INDEX, FOLLOW”.   
  3. Rely on Metadata  Metadata helps streamline search results, thus it is a good idea to update the default metadata that’s set for your Magento store. Do not use the same metadata for all pages. Thus the metadata description for your homepage will not be a relevant one for any specific product page. You should have a metadata that describes every product page differently. Make the changes from Admin Panel. Go to System => Configuration => Design => HTML heads and outline generic rules for the entire site. To set specific metadata for every product category and product page, make the changes in the catalog section that’s to be found on the Admin Panel.   
  4. Get Rid of Duplicity Duplicate content can be your biggest enemy. Magento allows you to get rid of such content and sorting your site by making relevant changes in System => Configuration => Catalog => Search Engine Optimization. You will see an option “Use Categories Path for Product URLs” and set “No” from the drop-down menu. Even after making these changes, if you see duplicate contents in various categories, in the “Canonical Link Meta Tag” set “Yes” as an option.     
  5. Make Use of Google Analytics Enable Google Analytics and check in real time how your ecommerce site is performing. You can enable Analytics by going to System => Configuration => Google API.   
Also check this tool

Summary
In this write-up we discuss 5 essential SEO tips for Magento ecommerce store so that your online store ranks among the top in a search engine results page. You can also outsource your SEO to a reputed marketing agency.