Tuesday, 27 March 2018

5 Methods of Troubleshooting Facebook Ads that are Underperforming

With a Mediacom Service Internet connection, you can easily run a number of Facebook ads to read your targeted audience (potential customer) groups. In addition, you can read up on a number of informative resources that detail how to troubleshoot your ad placement ventures.

Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications. Facebook, however, is considered by online marketers to be the promotional utility of choice owing to its global spread and massive user-base (numbering over 2 billion according to recent estimates). Coupled with a Mediacom Internet Packages, running your own Facebook promotional venture becomes a breeze.

On the Perks of Using Facebook Promotionally

Facebook allows its users to target specific lead consumer groups through its ad placement filters, where you can make narrowly-defined custom arrangements to reach exactly those individuals who are likely to convert. 

In addition, it equips you with a detailed & minutely-probing analytics module that provides actionable insights in real-time; to show you how well your ads are performing, and where to reallocate your ad spend budget for maximum promotional efficacy.

Troubleshooting Stratagems

In this post, I’ll be listing a number of effective strategies for troubleshooting your Facebook Ads campaign – in case it’s not performing as well as it used to. These tips will require you to look at certain important parameters pertaining to your concerning promotional drives, so as to enable you to identify problematic areas quickly (and make haste with the resolutions).

These pointers carry a distilled overview of my own experiences in the field, as well as the research I conducted on the subject with my Mediacom Service connection.

Technical Checks

  • Recheck audience group set to ensure that you’re reaching out to the right people. Many Facebook marketers are in the habit of using the same custom audience settings for all their campaigns, leading to the conclusion that some ad postings don’t seem to be converting properly
  • Install Google Analytics – and identify precisely those points where a potential consumer seems to fall off the sales trajectory set by your advertisements
  • Check if your spending limit is exceeding the total budget available for the project – and either add more money to the campaign, or decrease its targeting frequency by spreading out the days a bit further
  • Consult user comments between your ad postings – as negative remarks do have an impact on your ad placements
  • Ensure that your Facebook relevancy dynamics are working optimally for you – and your ads are placed in the appropriate niche categories
Content Checks

  • Is your ad’s textual content on-point? Does it convey the right message (using simple, everyday diction)? You need to analyze your ad-copy on these points, preferably with the help of an unaffiliated and professional writing purveyor
  • Are your ad thumbnails dominated by a lot of text? This feature not only makes them unattractive, but it also has an effect on Facebook’s ad-placement considerations
  • Does your ad tone facilitate your message?
Although the points listed here are in no way meant to serve as being the exclusive analytical criteria for scrutinizing your ad campaigns, they do certainly help in isolating trouble spots.

To gain more crucial insights on this subject, consider subscribing to a Mediacom Internet plan – attainable through the Mediacom Customer Service Number (8662007644) – and launching your search requests from there. 

Author Bio

Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That's where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

Sunday, 25 March 2018

How to Use Instagram for Business Marketing

If you are a seller who wants to expand their marketing sphere to social media then you must explore the opportunities on Instagram. Instagram is no longer a social media platform for virtual socializing but a lucrative yet unexploited digital marketing platform. Approximately 80% users follow at least one brand on Instagram. So what are you doing to take advantage of that? Read further to know what’s in store for marketers in 2018 by Instagram.

Social media platforms are like fad, when another arrives on the online marketing scene, the other slowly fades away. The same has happened to Facebook marketing which has now made way for Instagram like a loving grandfather who is now slowly retiring and handing over the duties to Instagram to carry forward its legacy in the digital world. 

The digital marketing agencies and others across various cities are working towards creating a niche in the Instagram marketing world. They are exploiting the features like Instagram Shopping wherein a marketer can attach their e-commerce link in their Instagram bio itself. A prospective consumer when goes through various products on Insta stories can easily place their orders following the link mentioned in the bio. The feature alone has more than 300 million users–far surpassing Snapchat’s total users. The rise in engagement means brands have gotten more agile on selling through Instagram Stories. With the recent update to the Facebook algorithm, updates are taking place for Instagram algorithm too which will make digital marketing more consumer friendly. There are approximately 2 million advertisers who are relying on Instagram for their strategies. 

The user engagement is the key feature in the digital marketing process. Instagram has a plethora of face filters which makes them a fun addition to their selfies. 

Marketers need to stay ahead of their game and especially in the day and age of digital marketing which is fluid, transient and dynamic. Marketers should exploit the above-mentioned features of Instagram to their cause and engage as much targeted audience as possible.

Whats’s your addition to the features mentioned above? How do you think, Instagram can be better used for digital marketing?

About The Author

Barun Thakur is the professional digital marketer co-owner of marketing agency well-known with the name Avenir Digital Stories offer digital marketing services Delhi, Gurugram, Bangalore. They also offer services through different locations such as USA, UK, Australia. They also offer Migration services good links with visa agent Perth.

Thursday, 22 March 2018

Importance of Social Media Training in Healthcare Industry

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. The general public uses social media to research symptoms, local doctors, treatment, and compare options. In fact, social media today is a necessity for the healthcare industry. Even though it’s not an entire answer to improving patient engagement, it plays a huge proponent in connecting with target audiences.

Interesting Facts on the Impact of Social Media on Healthcare
  • In a survey, 41% of general consumer said social media would affect their choice of doctor, hospital or medical facility.
  • Only 31% of healthcare providers use social media to networks.
  • 26% of hospitals currently use social media.
  • Group of 18 to 24 year old are 2 xs more likely to use social media for health-related discussions than the group of 45 to 54 years. 
  • 54% of patients don’t mind with their providers asking advice from online communities for treating their condition better. 
  • 31% of healthcare institutions have their social media guidelines in writing. 
  • 30% adults are ok sharing information about their health on social media sites with other patients, 47% with doctors, 47% with hospitals, 38% with a health insurance company and 32% with a drug company. 
  • 22% of parents look for medically related answers using Facebook and 20% use YouTube. 
  • 60% of doctors say social media improves the quality of care delivered to patients. 
  • There has been a 119% increase in YouTube traffic year-after-year

Although the impact is greater the healthcare industry has somehow still been slower in adapting the world of social media than other industry. On the other hand, healthcare industry also requires some key considerations and etiquette to perform, unlike other industry. Still, there has been a major disconnection in the anticipation and actions of consumers and responses from the healthcare industry. So to meet consumer’s demand and prevalently reaching out to customers, healthcare professionals should constantly learn how to effectively use social media technologies. The best way to learn social media marketing in the healthcare industry is by attending social media training by experts. 
5 Reasons Why Social Media Training in Healthcare Industry is Important: 

Meet Experts – Social media training is probably the best way to meet social media marketing celebrities you ever wanted to communicate with. These experts understand healthcare industry can play an important role on social media by educating people about various diseases and treatment. Social media training usually has 3 to 4 experts addressing the audience. Meeting face-to-face enables a better understanding of how your online presence can benefit your business. Apart from the live sessions you also get to talk to them in person during breaks. Connecting with these professionals can be a fun string apart from getting valid and useful solutions for your queries. 

Connect and communicate with Peers – Training in social media marketing in healthcare industry opens up many opportunities for the healthcare system. It allows professionals to build connections, share their discoveries, and extend credibility as thought leaders. You can learn what motivates them and what’s important and noteworthy. Such training is an opportunities to create valuable in-person relationships and understandings each other’s strengths and weakness. Healthcare industry is very different from other industries, while others focus on likes and followers; healthcare is more about creating impact. For health professionals, social media marketing training is not about sharing the promotional message, but the real value comes from engagement.

Enhance Social Media Skills – Social media is changing constantly with new updates coming up all the times. And healthcare by nature is a busy industry that finds it difficult to keep on top with the latest news and skills about these networks. Chances are an expert trainer will be able to advise plus train you on the most updated changes on each platform. By enhancing social media skills, health care provider can understand patients’ concern by monitoring and tracking, social media forums, blogs and other digital sources. Collecting such insights will further help them create useful and relevant content for the targeted patient segment. 

Hands-on Training – One of the major reasons why healthcare professionals are even interested learning social media is to educate patients. It includes sharing innovative medial cases and responds instantly to patients’ problems. Sharing information regarding outbreaks or health hazards on social media has become an effective way to provide accurate information to patients. By attending social media in healthcare training, professionals get hands-on training on how to live tweet, do Facebook posts or share on LinkedIn forums. In fact, hands-on training includes extremely basic things such using #hashtag, creating Facebook Page, creating a Facebook ad, using LinkedIn profile, social media analyzing, tracking and monitoring etc. Also, you will get an idea on how to maintain professionalism as a health care professional on social media. 

Ongoing Support – Most good social media marketing trainers will not disappear after delivering the session. They will offer you ongoing support and mentoring relationship to ensure you maximize your chances of success. Some of the celebrity trainers also share video lessons, give lifetime access to digital marketing forums to interact and discuss ideas with like-minded people and send weekly e-mail tips as goodies. So, you can be sure of spending the time at the event by listening and engaging with people and not anxiously taking notes.  

It is no secret that people still prefer face-to-face interaction when it comes to consulting healthcare professionals. Yet patients these days are actively participating over social networks for resources to gain guidance on their health decisions. And innovative health care providers are smart at adapting to the dramatic shifts in patient expectations. For any healthcare organization that wants to remain competitive and embraces this digital era of patient interaction should take social media training for healthcare industry very seriously. As such training will teach you to connect to the audience and amplify your messages on social networks in an effective way. The opportunities are endless!

Author Bio

Sorav Jain has been recognized as one of the 'Top 25 Social Media Professionals of India'. He is an avid blogger and has written several social media blogs not just on his own blog site but has guest blogged as well. He has delivered numerous informative lectures at the Confederation of Indian Industry, NASSCOM. He has hosted over 300+ social media workshops across India, Sri Lanka, and Dubai. His numerous writings, on the social media subject, range from the latest social media marketing strategies to be implemented on Facebook advertisements to Instagram marketing and a lot of other related topics. He also spearheads EchoVME, that was recognized as 'The Best Social Media Agency of 2013' by CMO Asia.