Monday, 8 February 2021

20 Types of Digital Marketing that Works

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging.

These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions.

Using various channels of digital marketing will help you create a well-rounded plan that will achieve the best results.

20 Effective Digital Marketing Tools

1. SEM

SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic.

Keywords are a cornerstone of digital marketing. Without keywords, campaigns would not even take off. So, you need to identify the keywords your target market uses to search on the internet for the products, services or solutions they need. Google Keyword Planner is a fast way to start with keywords.

2. Pay-Per-Click

Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. You can see PPC ads at the top and sides of a search page or on YouTube videos and apps. With PPC ads, you pay for results only. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage.

3. SEO

SEO or Search Engine Optimization involves multiple strategies for increasing the visibility of a website. The more prominent your pages are in the search results, the more likely you will draw attention and capture your market.

Content is a waste if it can't be found. Since SEO helps you to rank in top search engine places, your target audience can find your website constantly looking for keywords used in your SEO campaigns.

Approximately 91.5% of web traffic is shared by Google's first-page sites. Google's first organic search alone gets 32.5% of traffic. Therefore, SEO is a must for any digital marketing campaign.

4. Content Marketing

The core of every digital marketing strategy is good content. No matter the strategy, platform, and target audience, you need compelling and relevant content.

Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. It also helps to increase followers on social media and enhances more visibility of many product pages.

If your content is good, then your SEO ranking and conversion rate would successfully show it.

5. Email Marketing

Email remains one of the most successful marketing strategies. It can be integrated with a content management campaign, delivering user satisfaction, and turning an audience into consumers over time.

According to the American Association of Advertising Agencies (4As), email marketers must know how to construct persuasive campaigns. Email marketing tools can deliver several different predictive metrics, and boost both open rate and conversion rate.

The Open rate is the proportion of recipients that opened the email, while the conversion rate is the number of recipients who opened the email and clicked a connection in the email.

There are a lot of email marketing tools that fit well with WordPress. These WordPress email marketing plugins allow you to do email marketing campaigns efficiently, get leads, and increase conversions.

6. Social Media Marketing

Social Media Marketing (SMM) is a method that uses social media to promote a brand, product, or content. It can be done organically, through paid ads, or both simultaneously.

Use social media sites where your target audience is at. For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on.

Some of the best advantages of SMM include providing validation of your online presence to your audiences when they share your content. You may also use your social networks to interact directly with your audience.

7. Advocacy Marketing

Advocacy marketing, or word of mouth referral marketing, is a social media marketing strategy that more and more marketers are prioritizing. It involves getting customers who are now loyal followers of the brand to talk about your brand and products.

Having existing customers publicly supporting and promoting your brand is a plus since 80% of shoppers do online research before purchasing.

In fact, 83% of shoppers trusted referrals from family and friends or recommendations from fellow customers. Word of mouth referral marketing may be free, but that path to get there is a combination of different techniques to bring meaningful customer experiences.

8. Influencer Marketing

Digital influencers are experts in specific niches followed by a large number of audiences. Digital influencers may create brand-specific content and use their influence as a platform to promote brands, whether paid or unpaid.

More and more brands use influencer marketing in their campaigns because they are getting more engagements and conversions. Even with some risks, influencer marketing proves very successful in bringing the brand to people more intimately via influencers that are closer, and usually more trusted, by audiences.

9. Affiliate Marketing

Both influencer and affiliate marketing is utilizing a position of authority or credibility that influencers or industry experts have, to market a product or service to their followers.

Affiliate marketing allows you to tap into target markets in more specific niches through brands that are already doing well in them. This way, you cover as much ground in the market as possible. At the same time, your affiliates will also get to tap your followers and supporters. It is a win-win marketing strategy, if done correctly.

These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws for the influencer’s audience, to build some buzz around the brand.

10. Video Marketing

Video Marketing promotes a brand or offers products through the use of video. Sites like YouTube, Facebook, Twitter are perfect for video marketing. Video marketing builds trust and credibility and encourages people to share your content.

According to Think With Google's blog, 2 billion people are looking for something on YouTube every month. People search for entertainment, news, instructional or educational videos, research material and the like. It's a perfect opportunity to catch new customers.

11. Audio Marketing

In the mobile era, audio marketing deserves some attention from marketers. Even if they don't have the same dynamic of videos, formats like podcasts are increasingly becoming in-demand as people can consume this content on-the-go.

Podcasts are a real phenomenon that take the audience of radio, in particular. You can target topics for your podcasts that your target audience is looking for.  When you insert products or services contextually, podcasts turn into audio marketing that can be a huge sales opportunity.

12. Mobile Marketing

Mobile Marketing reaches people via SMS, social media, websites, emails and mobile apps.  Marketers may tailor special deals based on location, gender, age, and the like.

Recent research has shown that more than 3.8 billion people use social media in the world. Around 20% of U.S. customers spend five hours a day on their mobile. Users often invest much more time on apps than on web browsers.

Mobile marketing is also an effective means of capturing consumers.

13. Radio Advertising

In addition to the use of conventional radio waves, radio has also become digital. Radio advertisements are a perfect way for your brand to be heard. Using radio ads is a two-pronged approach to achieving as much as possible of your target market, especially when part of your target market is not always available online or do not have 24/7 digital access.

Even leads from traditional radio ads can go to your web site to find out more about the product they heard. It is also possible to advertise through Spotify and other radio applications. The advertisements you hear can be tailored based on the demographics of your target market.

14. Television Advertising

Like radio, TV is now digital. There are tons of choices for those who want to advertise on TV without paying costly ad slots.

Marketers navigate this marketing platform by integrating customer personal data with modern delivery methods such as addressable commercials. Cross-channel campaigns are also effective because whatever ads customers see on TV can be echoed on their digital devices.

TV ads can now be targeted through on-demand TV and streaming apps as well.

15. Viral Marketing

Viral videos can be optimized for digital marketing. The idea of viral marketing is to create something shareworthy. You create a piece of content that is so compelling that people will want to share it.

Viral content can be funny, controversial, about the latest trend, or can be topical. Brands use TikTok for brand positioning and marketing, strengthening their online presence engagements.

16. Instant Message Marketing

There are over 1.6 billion people using WhatsApp in 2019, demonstrating the influence and reach of instant messaging.

Besides WhatsApp, almost all social media platforms have their direct messages. When your clients need support, they can get in touch with these channels to get quick answers.

This quick response boosts your credibility and consumer satisfaction, leading to more conversions.

17. Virtual Reality Marketing

Virtual Reality (VR) can capture audiences and set your brand apart from the others in the same market segment. VR can give your audience an immersive experience with your brand, making brand engagements memorable.

It also enables you to tap into unique advertisers that may be looking for something new and innovative.

18. Conversational Marketing

Conversational marketing is the ability to have one-on-one personal conversations across multiple channels. It is more than just live chat, extending to phone calls, texts, Facebook Messenger, email, Slack, and more.

Identify which channels your audience is on and use conversational marketing tools, such as a unified inbox, to streamline your efforts.

19. Acquisition Marketing

Acquisition marketing combines different marketing tools and techniques with a specific focus on how to turn marketing efforts into revenue.

Strategies may include offering freemium products, launching education hubs, tightening the copywriting on the site, conversion rate optimization, and lead optimization.

20. Marketing Analysis

Digital marketing is highly trackable and measurable. Analytics helps advertisers to monitor consumer activity in high detail, like  how many times they click on a link, dwell time, CTR (Click-through rate), open rate for emails, and more.

But the huge amount of information can be intimidating, so marketers need to be skilled in interpreting data and optimizing it towards the marketing campaign.

Understanding all this data and using it to make strategic decisions is an important part of the work of a digital marketer, separating them from their traditional marketers.

Conclusion: Digital Marketing Skills Are Also Crucial

Digital marketing strategies are only as good as the digital marketers that use them. These strategies are merely tools, but skilled digital marketers can put them to work.

Digital marketers support the wider marketing team and the strategic goals of the whole company. They are also a voice for the customer and how they want to interact with a brand, strategically using channels to maximize investments, drive traffic, and conversions.

Many employers are requiring experience in Google Analytics, Google Ads, Facebook Ads, CRM tools, and more. Digital marketers also need to be knowledgeable in tools such as Adobe Creative Suites, have a working knowledge of SEO, and master keyword research.

So, make sure you also get the right people in your team who can maximize these tools with their unique efforts to bring your brand to the next level of digital marketing.



Mayleen Meñez used to work in media before finding her true passion in NGO work, travelling thePhilippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

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Monday, 1 February 2021

Microsoft Dynamics 365 Training For Your Team – What You Must Remember

Since the rollout of Microsoft Dynamics 365 in November 2016, we have seen a new approach to CRM. This visionary approach has enabled many to run both their frontend and backend processes smoothly. Frankly speaking, the digital overhaul as mandated by the Dynamics 365 has put many in a tight spot. Many have had to go completely digital to use the new system while many others have to properly train their staff with the new technology in hand.

If you have already been using digital CRM for the everyday process, the transformation to the new system may not have been tough. However, adopting the new system does mean that you can only implement when you properly plan and test. That’s a mammoth task and there is no doubt about it. Teaching your staff how to use the new system means you have to adequately train them. User adoption is only possible when your staff is trained. How do you ensure that this transition is seamless and smooth?

Looking for the Best Microsoft Dynamics 365 Training Courses

The ideal way to ensure that your staff is prepared for the jump is to train them well in advance. The innovative technology can only be used properly when the staff understands the working of the new system. You must understand that people naturally resist change. Your employees are likely to be less enthusiastic too. The solution is to find the best dynamics 365 training course that teaches them thoroughly yet intelligently.

Fortunately, there are numerous online courses available nowadays which means that your staff can be trained from anywhere. The cost is much lesser too. Enlisting into one of these online courses means that every employee has the liberty to learn at their own pace. The trainers with such online courses are patient, careful and thorough.

Multiple methods are used to teach in these online courses – right from quizzes to assessments. Video course guides are also available for every learner to peruse at their own time. The job-oriented syllabus, practical approach offered by these online courses ensure that everyone learn at the end. Early adoption is only possible when they are trained properly.

Remember the right use of Microsoft Dynamics 365 can boost your employees’ productivity and make the CRM process easy. Isn’t that what you want? Then look for the best training courses so that the transition is smooth and you make maximum use of MS Dynamics 365.

Sunday, 27 September 2020

Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

In the last few years, smartphone technology has shown some remarkable growth, which was never seen earlier. These days, people tend to spend more time on their phones and engage in different entertainment activities, including gaming. Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. A number of game developing agencies, which were earlier developing games on platforms like desktop and console are gradually inclining towards mobile gaming.

A growing number of user base and support for different complex technology on the smartphone platforms are encouraging the Mobile Game App Development Services to try out different innovative features in the game application making. Here, in this article, you will know the top 5 trends in the Mobile Game App Development in 2020 and beyond. But, before rushing to the theme of this article, let’s take a close look at the evolution of the gaming industry over the years.

The Rapid Surge in the Mobile Gaming Industry

As mentioned earlier, mobile gaming has shown some remarkable pace of development. In 2012, the global mobile gaming industry was valued at 7.8 billion USD. Whereas, in 2016, the industry generated a whopping 99.6 billion USD, and by 2017 it reached 107.6 billion USD. According to a recent prediction, experts are expecting the global mobile gaming industry to cross 150 billion USD by the end of 2023. The rapidly increasing revenue number is a perfect reflection of the growing mobile gaming industry, and the trend is expected to continue in the future as well.

The Top 5 Mobile Gaming Trend in 2020

If you observe the mobile gaming industry closely, you will notice the integration of several highly complex and efficient technology in smartphone-based gaming. Here are the top 5 trends in the mobile gaming industry.

1. Cloud-Based Games

These days, many high-end games are opting for cloud-based gaming, owing to their efficiencies in the real world use. In most cases, cloud-based gaming is more secure in nature than their traditional counterparts. Besides, users don’t have to download the entire game, and they can play the game from the server only. From the maker’s point of view, cloud games usually cost relatively less, and are easier to develop.

2. Social Media Integration

These days, social media integration is becoming a necessary feature for mobile gaming. By using this feature, one can connect to their friends and compete with them on that platform. Users can also share their achievement on their social media accounts and influence their friends to play the game.

3. AR Games

Many Mobile Game App Development Solutions are integrating AR technology in their games. AR-enabled games promote hand-free experience and physical activities, which make the gameplay much more compelling. As a result, a lot of non-traditional users are also becoming potential users for the mobile gaming industry. In the future, every major Mobile Game App Development Company will adopt this tech to attract more gamers.

4. VR Games

Similar to Augmented Reality, these days, Virtual Reality is also quite popular among mobile gamers. Earlier, advanced technologies, such as VR used to be restricted to platforms like PC and console, but the same is not the case today. The emergence of budget-friendly VR gears and the increasing compatibility in smartphones help this futuristic feature to land on the smartphone gaming arena.VR technology is still in its primary stage when it comes to the mobile platform, but 2020 is going to be the year of beginning, and every second Mobile Game App Development Company will adapt to this new technology.

5. The Emergence of Big Franchises

Earlier to the evolution of mobile gaming platforms, gaming was only exclusive to high-end tech products like console and PC. As a result, famous franchises such as Call of Duty, Elder Scrolls were exclusive to those platforms only. But, recently, such big names have started entering the field of mobile gaming. They also want to capture a significant number of gamers available at the smartphone gaming platform. For instance, Call of Duty has released a mobile version of its popular game in 2019. As smartphones are portable in nature and becoming the primary computing machine for human beings, the popularity of these already popular franchises is increasing like never before.

Though it is quite difficult to replicate the same experience, big names in the industry are trying their best to deliver similar, if not the same, gameplay experience for their smartphone users. In 2020 and beyond, you can expect a number of other big franchises to opt for their mobile game application. The rapidly developing smartphone SoC will only complement the ongoing trend and resolve the existing issue of compatibility.

  • Cross-Platform Play

As there are a number of platforms to play a game, such as PC, mobile, console, tablet, etc., gamers might switch their devices while playing their favourite games. But, it was not possible to switch devices retaining the game progress. However, the arrival of cross-platform games, such as Fortnite, PUBG, Minecraft, is making the gameplay much more convenient, and users can switch their platform according to their convenience. In 2020, developers might opt to build other games having cross-platform support as well.

  • Virtual Money
The story of mobile gaming is incomplete without addressing the online gambling game. The inclusion of real-world money in games like Poker and Teen Patti is quite interesting for many. It includes a thrill factor and makes the game much more exciting. Besides, it offers an opportunity to win big by showcasing your skills sitting at home.

Wrapping it off

All these above-mentioned Mobile Game App Development Trends are real and expected to continue for a long duration. Integration of features like AR and VR in mobile gameplay will attract more users to play and enjoy a unique experience. However, all these growing trends are in their primary stage, and there is a huge scope of evolution. These unique, innovative, and exciting trends are going to rule the entire industry in the 2020s decade. So, Mobzway is here to develop games for your business according to the latest trends in 2020.

Author Name: Sonu Singhal

Author Bio: Sonu Singhal is a Digital Marketer and Technology writer at Mobzway, an Online Poker & Casino Software Development Company in India. He likes to share his opinions on the iGaming industry blogs. He has a great passion for Digital Marketing and has 5 years of experience in helping small and medium-sized organizations to improve their search ranking and enhance their online presence and reputation. You can get in touch with him on Linkedin or reach him by Email.