Monday 20 May 2019

5 Best Tools To Embed Facebook Feed On The Website

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform.

This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business.

Embedding Facebook feeds on your website helps you showcase user trust in your brand by displaying their reviews and Facebook posts around your brand. This user-generated content helps you engage visitors on your website for a more extended period, thus generating a high probability of conversions.

This article explains 5 such tools that allow you to embed Facebook feeds on your website easily.

Come, let’s have a look at each one.

  • Taggbox

Taggbox is a fantastic social media aggregator and display tool. It aggregates real-time feeds from multiple social media platforms, Facebook being a major one of them.

It discovers relevant feeds from Facebook via profile posts and pages which are aggregated on the wall editor where you can easily curate the whole content according to your quality needs. You can filter out the irrelevant material, either manually or automatically, using the powerful moderation feature. 
You can also customize the Facebook feeds according to the look and feel of your brand using the Personalize feature in the Taggbox wall editor. It comes with fabulous themes, background options, banners, rich card styles, and themes settings with advanced custom CSS option.

Also, the robust Analytics feature allows you to track the performance of your Facebook feeds concerning visitor engagement, interaction, and contribution to the Facebook feeds.

It comes with other add-on features like Full-Screen Announcements, Custom posts, hashtag highlighters, and many more. It is easy-to-use and has a friendly user interface.
  • Embed.ly
Embed.ly is a fantastic social media tool that lets you embed Facebook feeds, along with the other media feeds on your website.
It lets you add media, track user engagement, and decide your course of actions accordingly.
It easily converts standard URLs into exclusive user-generated content. You need zero programming or technical knowledge to do so. It not only helps you increase engagement and drive traffic to your website but also ultimately converts them into your permanent customers.
  • SnapWidget
SnapWidget is a user-friendly social media tool that allows you to embed your Facebook pages and pictures to any social media website. It offers impressive photo gallery widgets to enable users to showcase their artistic side in beautifying their website.
It allows you to create all kinds of grids, slideshows, boards, and others to display your content. You can always preview the overall appearance of your website. All you need to do is create a free account and avail the services it has to offer. With a Pro Account, you get access to advanced settings, custom CSS features, Analytics, and many more.
  • EmbedSocial
EmbedSocial helps you to integrate your Facebook pages, Google locations, and display the reviews automatically. It gathers and displays social media content from all platforms.
It aggregates Facebook posts altogether and gives you the capability to embed it on your website and thus display it to your website visitors. It helps you enhance the dynamic and user-centric character of your website. It displays user-generated content from all kinds of social media platforms.

It lets you add albums and posts from your Facebook and embeds them on your website by generating an embed code for the same. It comes with various layout options, customization features, and so on.
  • SociableKIT
It helps you improve your website’s user interface by making it more visually appealing, thus making it more social. It allows you to embed relevant and engaging content fetched from social media platforms on your website.
It is best suited for business and professional websites. It also makes it easier for you to embed meaningful content from social media platforms to your site.

It lets you easily embed live videos, pictures, stories, and other forms of content and lets you create your own custom feeds. You can easily sync your Facebook content on other websites.

Lastly

These are some really great Facebook embedding tools that make it super easy for you to embed Facebook posts on your websites or blogs. 

Are you using some other such tools? Feel free to share them with us in the comment section below.

Sunday 12 May 2019

Tips for measuring marketing impact to prove ROI

Nowadays, data is almost everywhere. It is found from ordinary site visitors to the most peculiar netizens. Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Planning for short-term or long-term goals is just the first step when it comes to improving your profits and the proper distribution of resources.

Executing a trial and error method sometimes does not merit a single attempt. Due to fast modernization, marketers always want to keep up or even topmost the marketplace. They can also struggle just to attest the worth of their programs even when there is no actual purchase and direct response from the consumers. More often business to business (B2B) marketers’ concentration is centered on the top generation programs with severe, prolonged, and multipart sales cycles to prove capabilities. Using the information given, how do you think marketers still can assess the impact of their marketing programs with this kind of pressure?

This is by incorporating the following tips.
  • Plan for ROI
To achieve your objectives, creating a specific strategy to have progress along the process is essential. Know the perfect timing when you should measure, what you should measure and used the best method to measure.  

Make an outline and track your plan. If you plotted monitoring strategy ahead of time, it would provide you ease when
  • Thinking about and weighing the most valuable occasions
  • Ensuring team cooperation, that each member has the vital and critical information needed at a given period
  • Forecasting events to make your data structure more adaptable to any circumstances
  • Creating a timeline for iteration periods or development stages
Be straightforward and clear about your initial outline. Consider past data and latest events to come up from an initial template into a more general pattern. Think about how you can corroborate your ideas and analytical abilities into the existing process, like automating marketing emails and introducing new products. 

Practice skepticism. Do not settle with the old methods. There is always room for improvement. Design and search for ways to measure effectiveness in your organization. Using this marketing management and ROI monitoring will be accomplished without having a wrong turn.
  • Understand marketing objectives
Each marketer has different goals which influence the kind of strategy they designed. Traditionally, resources are diversified to various programs and channels to accomplish the following:
  • Brand awareness and market positioning.
  • Lead generation.
  • Lead nurture and sales enablement.
  • Target account acquisition
  • Customer loyalty and growth.
You should know the impact level of each subject and assess which ones provide more benefit to the organization.
  • Identify Vanity Metrics
This one is essential too. Avoid vanity metrics that may confuse your team from the business goal. Marketing metrics like Facebook fans and press release shares may amaze netizens, but often don’t result in increased revenue. Metrics like blog shares, having an engagement thru chats having a material count of active users is better than having thousands of likes and views. Interaction between you and the customer will have a significant impact on the organization.
  • Generate more sales
Buyers purchase products based on reviews of other consumers using blogs and other social networks. Try to cope up with their demand and translate its impact on your investment. Every move they make is essential information that needs further analysis and examination.

Use data to increase sales by:
  • Anchoring analytics on a strategy, not the previous year’s budget.
  • Understanding the consumer’s decision journey to purchasing your product or service, the what, when, where and how of a buyer.
  • Discussing ROI with the entire organization, not just the marketing and sales teams but all of the departments must be included.