Tuesday, 27 April 2021

SEO Optimization & Link Building – A Guide to Advanced Search Operators

SEO is the short form of search engine optimization. It is the process of optimizing web pages to reach the target audience on the SERPs. It also defines the process of making web pages easier for "crawlers"(search engine indexing software) to discover, scan, and index the sites.

The best search engine available on the Internet today is Google. Nearly 78% of % content is discovered through Google, while people use Baidu 9.9%, Yahoo 5.8 of times.

How to search on Google effectively?

To get the exact results wanted, one should make use of search operators and punctuations. Search operators are words that help to narrow down the results. Some basic search operators are specific site names, as "site: seooptimizers.com." One can also add some links that can refer to websites, as "link: youtube.com." It helps to find websites linked with YouTube. If one adds the "related:" tag, as related: youtube.com, it finds similar sites like YouTube. Such other operators and signs are-"OR:," "info:," "cache:," "$," @," "#," "+" and"-". 

Some advanced search operators can provide significant help. The search operator "allinanchor" helps to restrict google searches to show results that contain the anchor text. "Allintitle" only shows text that matches the title. "Allinurl" shows texts that match the searched text in the URL. There are other operators as- "allintext:", "author:", "define:", "intext:", "intitle:","site:" etc.

How to increase link-building opportunities?

You may use backlink search queries to build a link to another website. Find sites that give scope to post as a guest. To do this, one should type the keywords/ Competitor Name along with search queries as- "guest blog," "guest blogger," "write for us," "become a contributor," "contribute to us," "inurl:category/guest" and so on.

Further, find websites with industry resources. Insert the keyword and tags. For example - 

"top 10 resources", 
"top sources," 
"top ten tools," 
"top tools," 
"useful sites," 
"interesting sites," 
"favorite sites," 
"favorite articles," 
"top articles," 
"intitle:list," etc.

To find sites where one can list their website, add keyword with tags like - 
"add a site," 
"submit site," 
"add URL," 
"submit URL," 
"suggest URL," 
"add article," 
"submit article," 
"suggest article", 
"post article," 
"recommend article," etc. 

You may also use "post / suggest / submit / add "along with"job / contest / coupons / webinars / video / listing / whitepaper / podcast / event and so on. 

To find non-profit organizations that accept donations, search for "Keyword site:.org." Use keywords like "donate for," "make donation," "make charity," "charity online," "support," "partner," "donate online," etc. 

To find websites that promote badges, tools, infographics, and widgets, search for "Industry Name" along with "intitle:tools/badges/widgets/ infographics", or " "inurl:tools/ badges/ widgets/ infographics". 

You may also use "Industry Name top/recommended/ favorite/ useful/ awesome/ amazing" with "tools/badges/widgets/ infographics". 

You can find government institutions by searching Keyword with ".gov" for the US (www.google.com), ".gov.uk" for the UK( www.google.co.uk), ".gov.in" for India( www.ggogle.co.in), "site: .gov"for in Canada(www.google.ca) and ".gov.au" for Australia. 

To find blogs that accept paid reviews, search for "intext: " along with "this is/ was a sponsored review/ post," "this is/ was a paid post." Also, search "this is/ was a sponsored review" and "this is/ was a paid review" along with keywords.

You can always do experiments by using different operators with queries.

Why You Should Buy Real Instagram Followers

Having a massive following on Instagram can boost your account, something you can do when you buy real Instagram followers. If your follower count is high, you can quickly get paid by working with different brands and advertisers.

However, the organic process of building your follower count on the platform can be tedious. It involves a lot of time and effort in creating good content that 1,000 or 10,000 other people will also like. With that said, it can be tempting to buy real Instagram followers to boost your account. There are now many services that can give you your first couple of thousands of followers for a low price.

But like any scheme, there’s always a catch. Before you pay any service, make sure that you are buying real followers and not fake bots. Avoid the same mistakes that other people made with this guide on boosting your Instagram follower count. 

Are Instagram Followers Worth Buying?

If you want to grow your following on Instagram organically, working day and night for months to years on end, then that’s okay. However, that process is tedious and will take a lot of time to get a significant number of followers.  

That’s where services where you can but real Instagram followers come in. You might be surprised how many Instagram users are buying followers, from brands, influencers, celebrities, and even politicians. An Instagram account with a huge following will appeal to brands and businesses, allowing you to work with them if that’s what you're looking to do.  

Buying your first 1,000 followers can give you a little boost on Instagram, especially if you’re only starting. It’s a worthy investment, but only if you do it right. 

The key is to buy real Instagram followers. That means they are accounts of real live people who get paid to follow you on the platform. Avoid buying fake Instagram followers as it can only harm than do any good. Inactive followers or bots increase your following count, but that only ends there. It will not lead to any more engagement even if you post excellent content, giving your account a poor performance. 

Can Instagram Detect Fake Followers and Likes?

Buying followers to boost Instagram accounts has become rampant, so the platform made some new updates to help identify and remove fake or inactive accounts. 

  • New Algorithm 
The platform now uses a new algorithm that can determine and punish accounts with fake followers. Instagram now removes likes, comments, and follows from third-party services designed to grow Instagram accounts artificially. 

  • Average Followers-to-Engagement Ratio
By now, businesses, brands, and even Instagram itself can spot accounts with fake following pretty quickly by looking at your follower-to-engagement ratio. If you have an Instagram account with a high follower count but a meager engagement ratio, it’s a huge red flag for Instagram and other advertisers. 

Can You Get Banned for Buying Instagram Followers?

Paying to get thousands of real Instagram followers is not the issue. The problem starts when you buy low-quality and fake followers. Buying bots in exchange for a higher follower count is one of the worst moves that you can make as an influencer.  

If brands and advertisers believe that most of your followers are fake, they will not work with you. Buying fake followers will also hurt your chances of getting your account verified. It can also get you suspended from the platform or, even worse, get your account deleted or banned by Instagram. 

Buying Instagram followers works, but only if you pay for legitimate accounts made and owned by real people. Beware of the fake route and avoid draining your money into something that will only hurt your Instagram account and credibility later on. Instead, only buy real Instagram followers that will look good on your follower count and engagement growth.

Monday, 5 April 2021

How Can You Spy on Spouse's Cell Phone without Letting Them Know?

You and your spouse have taken vows to love, respect, and trust each other forever. Probably, you look forward to leading a happy life with your partner. This is what you see in all those romantic movies. However, in reality, everything is not as picture-perfect as it may seem. It is never impossible for a person to cheat on their spouse whatsoever. This will urge you to Spy Your Spouse if they are cheating on you.

When a person claims to be trustworthy but at the same time cheats you, it can be heartbreaking. No one deserves to become the victim of their spouse's misdemeanors. When you have started to notice the shortcomings of your spouse, you must be getting suspicious already. How will you know if your partner is cheating on you?

How Will Find out If Your Spouse is cheating?

Pretending to stay happy in a marriage even if you know that your spouse is cheating can never be a good option. It would be best if you did not compromise your happiness for someone unfaithful to you. Here are a few ways to Spy Your Spouse using their cell phones.
  • You can catch hold of their cell phones when they are not looking. It's great if you know their password. When you don't, you may try to get the password to unlock their phone. Yet, it would help if you accepted that this could be very tricky.
  • You may also check the cloud if you are good with such things. You need their email account to do this. Then, it may not be fully effective.
  • Another way is to use spy apps to find out if your spouse has been cheating on you. These apps are beneficial when you want to find out the truth.

What Makes Spy Apps So Great?

You can know a lot about what your spouse is doing behind your back with the help of spy apps. Your partner may not let you touch their phone. Then, how to spy on someone's phone without letting them know? It is time for you to use these spy apps, which can track everything surreptitiously. Right from whom they are calling, texting to what they hide in their gallery. These apps are built to reveal everything on someone's cell phone without letting them know.

So, when you want to find out the truth about your spouse, you must consider using the spy apps specially built for this purpose. If you want to know how to spy on someone's phone then, these spy apps can be of great use to you.


Is it Possible for My Spouse to Detect the Spy App on his Cell Phone?

Using the spy apps, you can easily find out what your spouse has been doing on their cell phone and they won’t even know an inch about it. It is built securely and can be used by anyone.

Can I Look for any Criminal Activity Using this App?

Using this spy app, you can easily search the potential public records regarding any criminal activity of a person and this app does not store any of your searches.

How to Track a Cell Phone Using a Spy App?

Spy apps are built for the purpose of tracking a cell phone and you don’t even need to have any technical skills to use this. You can track any cell phone no matter where it is present.

Monday, 8 February 2021

20 Types of Digital Marketing that Works

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging.

These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions.

Using various channels of digital marketing will help you create a well-rounded plan that will achieve the best results.

20 Effective Digital Marketing Tools

1. SEM

SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic.

Keywords are a cornerstone of digital marketing. Without keywords, campaigns would not even take off. So, you need to identify the keywords your target market uses to search on the internet for the products, services or solutions they need. Google Keyword Planner is a fast way to start with keywords.

2. Pay-Per-Click

Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. You can see PPC ads at the top and sides of a search page or on YouTube videos and apps. With PPC ads, you pay for results only. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage.

3. SEO

SEO or Search Engine Optimization involves multiple strategies for increasing the visibility of a website. The more prominent your pages are in the search results, the more likely you will draw attention and capture your market.

Content is a waste if it can't be found. Since SEO helps you to rank in top search engine places, your target audience can find your website constantly looking for keywords used in your SEO campaigns.

Approximately 91.5% of web traffic is shared by Google's first-page sites. Google's first organic search alone gets 32.5% of traffic. Therefore, SEO is a must for any digital marketing campaign.

4. Content Marketing

The core of every digital marketing strategy is good content. No matter the strategy, platform, and target audience, you need compelling and relevant content.

Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. It also helps to increase followers on social media and enhances more visibility of many product pages.

If your content is good, then your SEO ranking and conversion rate would successfully show it.

5. Email Marketing

Email remains one of the most successful marketing strategies. It can be integrated with a content management campaign, delivering user satisfaction, and turning an audience into consumers over time.

According to the American Association of Advertising Agencies (4As), email marketers must know how to construct persuasive campaigns. Email marketing tools can deliver several different predictive metrics, and boost both open rate and conversion rate.

The Open rate is the proportion of recipients that opened the email, while the conversion rate is the number of recipients who opened the email and clicked a connection in the email.

There are a lot of email marketing tools that fit well with WordPress. These WordPress email marketing plugins allow you to do email marketing campaigns efficiently, get leads, and increase conversions.

6. Social Media Marketing

Social Media Marketing (SMM) is a method that uses social media to promote a brand, product, or content. It can be done organically, through paid ads, or both simultaneously.

Use social media sites where your target audience is at. For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on.

Some of the best advantages of SMM include providing validation of your online presence to your audiences when they share your content. You may also use your social networks to interact directly with your audience.

7. Advocacy Marketing

Advocacy marketing, or word of mouth referral marketing, is a social media marketing strategy that more and more marketers are prioritizing. It involves getting customers who are now loyal followers of the brand to talk about your brand and products.

Having existing customers publicly supporting and promoting your brand is a plus since 80% of shoppers do online research before purchasing.

In fact, 83% of shoppers trusted referrals from family and friends or recommendations from fellow customers. Word of mouth referral marketing may be free, but that path to get there is a combination of different techniques to bring meaningful customer experiences.

8. Influencer Marketing

Digital influencers are experts in specific niches followed by a large number of audiences. Digital influencers may create brand-specific content and use their influence as a platform to promote brands, whether paid or unpaid.

More and more brands use influencer marketing in their campaigns because they are getting more engagements and conversions. Even with some risks, influencer marketing proves very successful in bringing the brand to people more intimately via influencers that are closer, and usually more trusted, by audiences.

9. Affiliate Marketing

Both influencer and affiliate marketing is utilizing a position of authority or credibility that influencers or industry experts have, to market a product or service to their followers.

Affiliate marketing allows you to tap into target markets in more specific niches through brands that are already doing well in them. This way, you cover as much ground in the market as possible. At the same time, your affiliates will also get to tap your followers and supporters. It is a win-win marketing strategy, if done correctly.

These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws for the influencer’s audience, to build some buzz around the brand.

10. Video Marketing

Video Marketing promotes a brand or offers products through the use of video. Sites like YouTube, Facebook, Twitter are perfect for video marketing. Video marketing builds trust and credibility and encourages people to share your content.

According to Think With Google's blog, 2 billion people are looking for something on YouTube every month. People search for entertainment, news, instructional or educational videos, research material and the like. It's a perfect opportunity to catch new customers.

11. Audio Marketing

In the mobile era, audio marketing deserves some attention from marketers. Even if they don't have the same dynamic of videos, formats like podcasts are increasingly becoming in-demand as people can consume this content on-the-go.

Podcasts are a real phenomenon that take the audience of radio, in particular. You can target topics for your podcasts that your target audience is looking for.  When you insert products or services contextually, podcasts turn into audio marketing that can be a huge sales opportunity.

12. Mobile Marketing

Mobile Marketing reaches people via SMS, social media, websites, emails and mobile apps.  Marketers may tailor special deals based on location, gender, age, and the like.

Recent research has shown that more than 3.8 billion people use social media in the world. Around 20% of U.S. customers spend five hours a day on their mobile. Users often invest much more time on apps than on web browsers.

Mobile marketing is also an effective means of capturing consumers.

13. Radio Advertising

In addition to the use of conventional radio waves, radio has also become digital. Radio advertisements are a perfect way for your brand to be heard. Using radio ads is a two-pronged approach to achieving as much as possible of your target market, especially when part of your target market is not always available online or do not have 24/7 digital access.

Even leads from traditional radio ads can go to your web site to find out more about the product they heard. It is also possible to advertise through Spotify and other radio applications. The advertisements you hear can be tailored based on the demographics of your target market.

14. Television Advertising

Like radio, TV is now digital. There are tons of choices for those who want to advertise on TV without paying costly ad slots.

Marketers navigate this marketing platform by integrating customer personal data with modern delivery methods such as addressable commercials. Cross-channel campaigns are also effective because whatever ads customers see on TV can be echoed on their digital devices.

TV ads can now be targeted through on-demand TV and streaming apps as well.

15. Viral Marketing

Viral videos can be optimized for digital marketing. The idea of viral marketing is to create something shareworthy. You create a piece of content that is so compelling that people will want to share it.

Viral content can be funny, controversial, about the latest trend, or can be topical. Brands use TikTok for brand positioning and marketing, strengthening their online presence engagements.

16. Instant Message Marketing

There are over 1.6 billion people using WhatsApp in 2019, demonstrating the influence and reach of instant messaging.

Besides WhatsApp, almost all social media platforms have their direct messages. When your clients need support, they can get in touch with these channels to get quick answers.

This quick response boosts your credibility and consumer satisfaction, leading to more conversions.

17. Virtual Reality Marketing

Virtual Reality (VR) can capture audiences and set your brand apart from the others in the same market segment. VR can give your audience an immersive experience with your brand, making brand engagements memorable.

It also enables you to tap into unique advertisers that may be looking for something new and innovative.

18. Conversational Marketing

Conversational marketing is the ability to have one-on-one personal conversations across multiple channels. It is more than just live chat, extending to phone calls, texts, Facebook Messenger, email, Slack, and more.

Identify which channels your audience is on and use conversational marketing tools, such as a unified inbox, to streamline your efforts.

19. Acquisition Marketing

Acquisition marketing combines different marketing tools and techniques with a specific focus on how to turn marketing efforts into revenue.

Strategies may include offering freemium products, launching education hubs, tightening the copywriting on the site, conversion rate optimization, and lead optimization.

20. Marketing Analysis

Digital marketing is highly trackable and measurable. Analytics helps advertisers to monitor consumer activity in high detail, like  how many times they click on a link, dwell time, CTR (Click-through rate), open rate for emails, and more.

But the huge amount of information can be intimidating, so marketers need to be skilled in interpreting data and optimizing it towards the marketing campaign.

Understanding all this data and using it to make strategic decisions is an important part of the work of a digital marketer, separating them from their traditional marketers.

Conclusion: Digital Marketing Skills Are Also Crucial

Digital marketing strategies are only as good as the digital marketers that use them. These strategies are merely tools, but skilled digital marketers can put them to work.

Digital marketers support the wider marketing team and the strategic goals of the whole company. They are also a voice for the customer and how they want to interact with a brand, strategically using channels to maximize investments, drive traffic, and conversions.

Many employers are requiring experience in Google Analytics, Google Ads, Facebook Ads, CRM tools, and more. Digital marketers also need to be knowledgeable in tools such as Adobe Creative Suites, have a working knowledge of SEO, and master keyword research.

So, make sure you also get the right people in your team who can maximize these tools with their unique efforts to bring your brand to the next level of digital marketing.



Mayleen Meñez used to work in media before finding her true passion in NGO work, travelling thePhilippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

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Monday, 1 February 2021

Microsoft Dynamics 365 Training For Your Team – What You Must Remember

Since the rollout of Microsoft Dynamics 365 in November 2016, we have seen a new approach to CRM. This visionary approach has enabled many to run both their frontend and backend processes smoothly. Frankly speaking, the digital overhaul as mandated by the Dynamics 365 has put many in a tight spot. Many have had to go completely digital to use the new system while many others have to properly train their staff with the new technology in hand.

If you have already been using digital CRM for the everyday process, the transformation to the new system may not have been tough. However, adopting the new system does mean that you can only implement when you properly plan and test. That’s a mammoth task and there is no doubt about it. Teaching your staff how to use the new system means you have to adequately train them. User adoption is only possible when your staff is trained. How do you ensure that this transition is seamless and smooth?

Looking for the Best Microsoft Dynamics 365 Training Courses

The ideal way to ensure that your staff is prepared for the jump is to train them well in advance. The innovative technology can only be used properly when the staff understands the working of the new system. You must understand that people naturally resist change. Your employees are likely to be less enthusiastic too. The solution is to find the best dynamics 365 training course that teaches them thoroughly yet intelligently.

Fortunately, there are numerous online courses available nowadays which means that your staff can be trained from anywhere. The cost is much lesser too. Enlisting into one of these online courses means that every employee has the liberty to learn at their own pace. The trainers with such online courses are patient, careful and thorough.

Multiple methods are used to teach in these online courses – right from quizzes to assessments. Video course guides are also available for every learner to peruse at their own time. The job-oriented syllabus, practical approach offered by these online courses ensure that everyone learn at the end. Early adoption is only possible when they are trained properly.

Remember the right use of Microsoft Dynamics 365 can boost your employees’ productivity and make the CRM process easy. Isn’t that what you want? Then look for the best training courses so that the transition is smooth and you make maximum use of MS Dynamics 365.