Thursday, 27 April 2017

Online Marketing Trends & Strategies For 2017-18

We are already in 2017, but it's not the end yet. 2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketing is a field dominated by those who plan ahead, anticipate changes, and jump into new trends before competitors do, so we suggest you follow five digital marketing trends and strategies in 2017-18:

Lets's jump into them:

Content Marketing: Content will always be on the top "Google loves content" and so do the audience. Marketers create engaging content to make their customers act upon it as it generates conversions. Content marketing is going to be something very important in coming years as well. Start planning, create a quality content now, to ensure success tomorrow.

Native Advertising: Native advertising is a type of online advertising that matches the form of a platform where it appears. It is one of the oldest marketing trends. It has been used for years by brands as it's one of the easiest ways to get natural looking visibility on the internet. In 2017 we can see more improved versions of native advertising used to grab consumer's attention.

Live Video's: People who use social media are very well aware of the live video trend. It is actually something very much in trend these days. With numerous apps like Facebook and Periscope, these videos have helped businesses to connect with their customers and promote their brand among them. Thanks to the fast growing internet and the pervasiveness of mobile devices. In 2017-18 live video's will be fully utilized by more brands and individuals than ever.

Social Media: Many businesses don't put many efforts in social media promotions as they don't see revenue coming from it. It is expected that this will change in 2017-18, as social networks are increasing e-commerce capability. Social media will bring more value to the business, and it's not just meant for entertainment. Targeting the right audience at the right time can bring a lot of revenue to the business.

Personalized Experience: By offering personalized content companies can for sure increase the number of conversions, sales, traffic and can force users to stay for longer on their websites and encourages customer satisfaction. Create personalised experience and let your customers contact you!

Serve Well! That's all marketing is all about.... Good Luck for 2017-18.