Friday 8 December 2017

Job Opportunities After MCA in India - Digital Marketing Is New World Order

Tens of thousands of Indians graduate with a MCA degree every year. Given the IT boom that the country witnessed in the last three decades it has been one of the most promising career opportunities for MCA grads. As a student who graduated in this program a year back, I studied up with the belief that an MCA degree would surely find me a job in India’s booming multi-billion dollar software industry. Traditionally this has been the choice for most people who have pursued this program. However reports of slowdown in software development industry over last few quarters and stories of automation making many IT job profiles redundant came as a rude shock to me and many of my peers.

So was it going to be all doomsday for us? Not really as the famous inventor Alexander Graham Bell once said “When one door closes, another opens”. And that door is Digital Marketing. I followed my friend and walked in for an interview with a digital marketing agency and today I am in total love with my job. On the hindsight if I had stuck with the idea of finding a job in software development perhaps I would still be facing interviews every weekend. In fact Digital Marketing has emerged as one of the best career options for MCAs and even engineers graduating in IT and Computer Science.

Digital Marketing, The New World Order

It is interesting to note that a decade back Digital Marketing didn’t attract the creamy layer among MCAs. With every MCA wanting to try his hand at coding and software development there were few takers for these jobs. In fact many of my peers suggested me to avoid this industry and some even termed it as ‘menial job’. Yes a decade back salaries were low and this industry was more seen as a transit option for those who failed to earn campus placements or didn’t have the required academic credentials to make it to software development.

But things have changed and Digital Marketing is seen as one of the fastest growing industries in the world.  As someone who has constantly kept an eye on the job market I see it as the New World Order and one that is expected to employ most of the MCA graduates in India for the next decade. Seeing my enthusiasm many of my friends who had earlier criticized my decision ask me about the best job profiles in this industry. So here are three profiles that a MCA graduate should aspire for given the growth opportunities they promise -

Web Designing

In the last three decades this is one industry which has only shown growth. Today there are nearly 4 billion Internet users around the world and close to a billion websites. Still more than 50% of global population hasn’t ever accessed the Internet. It has been estimated than the number of people engaged in web development industry would double by 2022. And this where people like may find our dream career. What is also encouraging is the fact that millions of websites around the world shall have to be redesigned to adhere to mobile responsive standards. As someone who is working as a designer and more specifically handing clients looking for responsive web design India, I can vouch for the fact that this is surely one of the safest career options.

Search Engine Optimization

According to a research report published by Borrell Associates the SEO will grow into a $72 billion industry by 2018 and $79 billion by 2020. It is the same agency that stuck its neck out in 2008 and predicted this industry to grow up to $30 billion in 2016 and beat this estimates to eventually grow into a $65 dollar industry. More than a million new jobs would be created in this industry in the next three years. With India being the hub of global SEO industry we are expected to benefit the most from this growth. In fact SEO jobs offer a constant learning opportunity and I surely see this as one of the greatest incentives in this field. It is said there is never a dull day in the life of a search engine optimizer. With search engines rolling out new algorithms regularly there is lot of action for an SEO expert.

PPC Management

Pay Per Click Management or what is popularly known as Paid Search marketing is another interesting area in the digital marketing industry. With businesses seeing incentives in reaching out to their target audience using paid ads we are witnessing a new growth phenomenon. It is estimated that PPC spends would double in the next few years and that surely send out a positive signal as far as employment is concerned. I would love to become a PPC expert in the future that would add to my skills as a web designer.

To sum up, as a MCA graduate I was in shock hearing stories of slowdown in the IT industry but now a year into digital marketing I am happy I made into an industry that promises growth and an exciting career ahead.

Summary

In this article we take a look at how the digital marketing industry is attracting the best MCA graduates in the country and why this sector is about to grow manifold. 

Tuesday 21 November 2017

Features to Look For in Your PBX Phone System

In a digitally driven world some businesses don’t see incentives in investing in a professional phone system. After all emails, Skype and text messages can take care of all communication, isn’t it? If you have such a thought dominating your mind, you are wrong. When it comes to sales and support, a phone system is still an integral part of your business operations. And when you choose a PBX phone system you must ensure that it runs on cutting-edge technology. Here are some of the features that your PBX phone system must have to streamline communication.
  • VoIP Based – VoIP has streamlined communication and serves as the backbone of modern phone systems. You need to choose a phone system that is 100% digital and VoIP enabled. Such phone systems also help you cut down on your communication costs compared to analog systems of the past. 
  • Scalable – Is the system you are opting for scalable? While your business may start with 15-20 employees you may end up with a headcount well over 100 in the next few years as your business grows. You must choose a telephone system that is scalable and can accommodate the increase in demand from your business. Without a scalable system you may need to replace it with a new system when the demand grows. 
  • Security – The best PBX phone systems can fail your business if they don’t follow state-of-the-art security protocols. Digital technology is vulnerable to unauthorized access and this can serve as a killer blow for your business. Hence the system you choose should have stringent security protocols and should be accessible to only authorized personnel. 
  • 24/7 Support – Lastly you should choose a phone system that comes with 24/7 support. Disruption in your phone system can bring your entire sales and support operations to a halt leading to losses and hurting your brand image. In a 24/7 world of business, your phone system provider should offer you round the clock support. 
When you are choosing a PBX phone system you shouldn't compromise on any of these features and functionalities as they would help you streamline your overall communication setup and also help you cut down on operating costs. 

Summary

In this article we take a look at some of the features that your PBX phone system must have in order to streamline communication and help your business grow.  

Sunday 12 November 2017

The Best Drape and Blind Software for Retailer and Manufactures


Businessmen dealing with drape and blinds for home furnishing will be beneficial to the software. Even the individuals with drape and blind software can get the proper estimate of the cost. The manufacturers are too much fed-up with the manual system of calculation. The paper-driven system such as spreadsheets has certain limitations. But, we have now introduced the software which will create an ease in getting an appropriate variety of drape. This software is beneficial for both retailers as well as manufacturer.

Drape and blind software for retailer

The customer will require quotation about their window drape and blind to be placed at home. They will definitely approach the retailer for this. The drape and blind software will help the retailer to get them on the spot quote. You can now get the solution of your full range of windows. With retailer point of view, there is variety of benefits which the software can provide you. Some of them are below:

  • The software helps in creating the worksheet and orders
  • Retailer can track job with software
  • This will help in boosting your profitability
  • The retailers can provide management report with drape and blind software
Drape and blind software for manufacturer
If you are the manufacturer of drape and blind products, our software will help you out in a wonderful way. Following are its benefit:

  • The software will help you enter your order in a systematic way
  • Manufacturer can keep the track of inventory
  • Scheduling production is another benefit
  • The drape and blind software helps in raising the purchase order
  • The software allows you to raise the purchase order for the suppliers
  • The strong user interfaces help to navigate well
You can use our Drape and blind software to calculate the cost of installing the drapes and blinds in the windows of different sizes.

About Author
AJ Jacobs is a professional software programmer, lecturer & a digital marketing expert, now working in multinational company well-known with the name Windowware PRO, specialized in providing Curtain and blind software program which allow to manage all your job costing, schedule appointments, manage contacts, the workflow of jobs in progress.