Sunday, 25 February 2018

Marketing Tips For Bloggers in 2018 and How to do it in an Easy Way

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way.  A blog analysis and monitoring company, more than 175,000 blogs are published daily and 1.6 million posts are published. Amazing, right? If you do not know how to create a blog and still do not have one, it can be a problem. Do not panic with numbers, blogs are valuable for companies to build a lasting and trusting relationship with consumers and potential customers. Besides being an excellent way to generate leads and opportunities for your sales team.

But to generate leads and sell more, it is important to have a good blog organized, attractive and constantly updated. Therefore, we create a complete and detailed content, providing all the knowledge you need to create a successful blog and potentialize your content and digital marketing strategy.

The forms of communication have changed over the years. The time when brands only spoke and consumers only listened is past. Today, the communication and marketing process is two-way: Consumers also speak and companies also listen.
Therefore, it is important for any company to create a channel that generates these relationships, through visits and educating those visitors through relevant content. But first, we go in parts. A friendly company is always remembered.

The number of companies that invested in digital marketing and inbound marketing has grown considerably over the years. We are talking about various businesses, small businesses, SMEs and large companies, all of them perceived the importance of designing their brands online and be seen in blogs as a powerful tool. But how?
  • Positioning and recognition
  • Direct and simple
Create a blog and update it with relevant content helps your business to be found in the queries that are made in the search engines. Quality content attracts the attention of Google and visitors who require information. Some companies concerning the software administration and finance, demonstrate how they increased traffic and the correct use of tools marketing automation and how the conversion was essential for the newly launched brand, create recognition and generate more leads qualified for the sales team.

How to create a blog on WordPress?

WordPress is the main market platform, with more than 53 million blogs published each month with a community of more than 409 million people reading over 19.8 million pages each month. Creating a new blog in WordPress is really very simple. The first step is to access and click on create the site. The creation process is simple:

Choose a name for your blog (like ours is Content Marketing)
  • Register with your name
  • Password
  • Email
  • Choose your preferred template.
  • The process is simple and several attractive templates are available.
How to create a Blogger?
Blogger, also known as Blogspot, is a free Google publishing platform that works in integration with your Gmail account. Despite also being well known, it is less used for corporate blog, however, it is still worth checking out. To create a blog is really very easy. The first step is to have an account with Gmail and enter With the login made, click on the new blog. And choose the title, address and the theme or model of the blog. Super simple!  and the theme or model of the blog. Super simple!

One of the most frequent questions is about what domain to use for the blog. There are some options, of which not all are recommended. But one thing is a general rule: a good blog, serious, that inspires confidence should not be something like nor. The first step is to use your own domain

Hosting your blog may not seem so important to have good results with your content marketing strategy, but think: this can make all the difference. Good hosting services are valuable weapons to position your site well and ensure that your visitors have stability and quality when accessing your blog. Well, it's important but what difference does it make in practice? First, Google considers dozens of different aspects of organizing the indexing in searches and one of them is the quality of navigation.

When a site does not have a quality hosting, that is to say, it is unstable, it has constant drops, delay to load the page, because of the quality of the connection, this site appears in lower positions in searches and that is never good, mainly for your SEO strategy. The first step is to choose the right hosting for your needs and for your blog platform. In the case of WordPress, for example, the platform we use for our blog, there are specialized hosting services. Services for specific platforms have better integration with the format and content, which generates better hosting. 

Creating a blog is not limited to placing a site on the air with a very good hosting and an attractive subject. The truth, those are just a very valuable tool for your digital marketing strategy and you need to have results.

Define a clear objective
The first step is to define what the main purpose of your blog is. Having a clear objective is the only way to define what success means for your content strategy. Some of the objectives that we see daily in Rock are: generate leads, attract traffic, become a reference, educate customers and increase brand recognition.

Define your people
Every business has an ideal client and every blog has an ideal visitor. Creating people, also semi-formal profiles of people who buy your product are the best way to get the language of your texts right and create a more effective content that really has value for visitors to your blog. To create buyer people we cannot make assumptions. It is necessary to conduct searches, interviews and collect data systematically with clients and prospects to know in detail what the characteristics of your visitor or ideal audience are. Many questions can be asked, but it is always important to remember that these vary according to your business. However, there is one of them that cannot be absent: how is it that your product or service helps to improve the life of your client?

Plan your content
We have already defined two important steps and now we need to put content production into practice. It is important to remember that the planning and strategy of content production are linked to your personal and the sales funnel. The first step to start the production of any type of content is to know well in which stage of the funnel is your person and what kind of content is interesting for this stage.

SEO (search engine optimization) has a very simple objective: to optimize your content to improve your position in organic Google searches for example. When they are applied, the techniques of content optimization for search engines have good results, but remember that these are a part of a whole. Let's see a little more about what makes up SEO.

Head vs long tail
The basis of optimization is given by a keyword. That is a word that defines the theme of your blog post. This can be divided into two groups: long and short, but also, these are directly related. Keywords head tail, are the base words for publications. You summarize the general theme of the publication and help the visitor to decide if that post is interesting or not for what he is looking for.

Long tail keywords are longer variations of the head and refine the search on a topic. For example, in this post we talk about how to create a blog, we can assume that we are talking about: how to create a blog in WordPress or how to create a blog in blogger. They are more specific versions of the same keyword.

How Google works?
When starting with the use of SEO as a tool for blogs and sites, it was very common to saturate the texts with keywords that were repeated tirelessly and meaningless phrases that do not add anything to the content. Today, Google's algorithm is very smart. It is not possible to deceive him. Now, the search algorithm not only needs keywords in texts, but it analyzes in context and the relevance of this topic to the user.

Therefore, it is not enough to fill your text with repetitive content, you need to build the context and the relevance for the reader because this is the crucial factor to position yourself in the results. Today what Google is looking for to index and position the sites is quality. Using SEO techniques it is possible to define the topics well and know what is the basis of the content that will be developed, but always remember that this content must be relevant to you.

Having a well-updated blog is a constant job. It is necessary to revisit the old publications whenever there is any new material related to the published, create links with CTAs for rich materials published later, such as ebooks and whitepapers. Some practices can be applied regularly to ensure that your texts are well positioned and up-to-date.

A good topic should be:
If your blog is very confusing, surely you will have more difficulty attracting readers and retain those you already have, which will impact your conversion rates.

Nowadays there are more users who access the Internet from mobile devices than from desktops and laptops. That's why the chosen theme of your blog should be easily adjusted to different screen sizes and mobile devices.

Although most topics will not affect the speed of your blog, it is important to conduct some tests. After all, nobody likes to enter slow websites, right?

About the Author

Tom Sanders, of studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.

Friday, 16 February 2018

PPC Trends You Can't Ignore in 2018

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. But hiring just another agency offering PPC services may not offer you the mileage you are looking for. The agency needs to be well-versed in the latest trends in the world of PPC. So here are some of the trends that you can’t ignore in 2018.

Also Read
Mobile Continues Growing

For the last couple of years, the thrust of PPC has shifted towards mobile device as the majority of websites generate the bulk of their traffic from mobile devices. 2018 would be the year where mobile PPC is expected to grow even further. Mobile PPC poses its own challenges and it is for marketers to create the right balance running ad campaigns for mobile as well as desktop users. 

Machine Learning Is In

Has the company offered you PPC services taken strides towards machine learning? Google has already signaled its intentions towards this by incorporating smart bidding techniques and also updating its ad rotation settings. The onus is now on PPC marketers to adopt these new strategies while planning and executing campaigns.

Ad Personalization

You have already seen how campaigns from the same brand appear differently on different devices. This is nothing but personalization and this isn’t limited to devices alone. Seasoned marketers are running more personalized campaigns based on the location of the user, the time of day and various other factors. Personalization ensures that the ads strike the right chord with the recipients and thus improve the odds of success. 

Predictive Marketing

Have you gathered tons of data about your customers, their shopping habits and how they use your product? It is time to put all this data to good use and run predictive marketing campaigns and take a lead over your rivals. If a certain category of products saw astronomical demands during the last holiday season you better plan a campaign before the next one even starts

Summary – In this write-up, we take a look at some of the trends that would dominate PPC market in 2018 and ones an agency offering PPC services in New Mexico can’t ignore. 

Wednesday, 14 February 2018

Why Should You Invest in SEO?

We were all once idealistic, launching new websites with fresh contents, graphics, and animations and we thought, this is it! We would get traffic, people will flock our sites and discover our brands and we will get the conversion we dream about.

So we popped-out the site and wait for that website visitor counter to run but to our dismay, it got stuck. Well, there were at least few visits – from you and some of your friends who you asked to check your website out. But that’s it. And we got our taste of reality check.

We all wanted to see the website we worked hard for with our blood, sweat, and tears to be on the first page of Google or Yahoo or even Bing. It is a known fact that majority of people don’t click past the first page of search results, so it has to be there. But it is not easy to show up in search engine results pages, especially on the first!
So if it’s that hard, then why do the other websites show up? How do they do it? The difference between our websites and theirs is a three letter acronym that you probably heard before but didn’t really think is important, and that is – SEO or Search Engine Optimization.

What is SEO? Search Engine Optimization or SEO is a marketing strategy to improve search engine rankings. It is making sure that a website can be found in search engines for words and phrases relevant to what the site is offering. Whenever someone searches on search engines, that someone would get links to pages that Google, Yahoo or other search engines consider relevant and authoritative. Authority is about having number and quality of links from other web pages. In simple terms, your web pages have the potential to rank if other web pages link to them. 

Years ago it is easier to rank up on search engine sites with just putting up keywords on your website but not these days.

I would try to channel a great American philosopher named DJ Khaled and remind you that the major key to success here is CONTENT. Content is King. But not just simple content. Studies say that websites that have content about everything won’t do well. So what does this mean? This means business owners should decide on what kind of content to put out there and focus on it. Find a niche and produce thoroughly written articles and entries about that certain topic.

Also Read
Top Updated SEO Do's And Don'ts To Try Out In 2017-18
Utilizing the SEO Reseller Programs and Strategies the Best Possible Way
Everything you need to know about Private Label SEO

For example, if you are a start-up coffee shop owner in Boston, you have to create a better buying experience for customers not just on your store but also online. Boston is a place where innovations and preservations collide. Boston is a culturally rich city, combining great architectural and historical places with old and new influences for thriving small coffee shops.With more than 50 plus colleges and universities in Boston, the city of Boston is full of students who would surely need a coffee break to make it through a gruesome day. Coffee shops in Boston can be described just like the city of Boston itself, eccentric and having a mix of personalities. These personalities should also be present for your brand digitally. Your website should be the digital extension of your physical store. One search on the internet should lure people in Boston to choose your coffee from hundreds of coffee shop spread cross Boston. But selling hot delicious coffee online doesn’t really sound right in business owner’s minds. It’s doesn’t make sense, at first. And they can never be more wrong. Websites that show up on search engine sites provides phenomenal information in the form of in-depth and carefully curated blog posts. It doesn’t stop with written words, as they put up videos illustrating how well-crafted their coffee and providing a customer experience even before clients walk-in the coffee shop. It wouldn’t also hurt to put information like your business’s location, hours of operation and menu. 

Improving SEO of your website today should start by first identifying the content you want to put out there and look at the current content you have on your site. It is important to remember that this won’t be an overnight process. It can be time-consuming and to be honest a lot more confusing for people who are new to content marketing.

And that’s where an SEO Agency would come in.

It helps to engage someone outside of your company, like an SEO Agency to acquire a better perspective on the status of your content. An SEO Agency can assist you to set some SEO goals. All SEO Agency know how vital it is to be visible to your target market. SEO Agency would stop you from scratching your head on figuring out why your website is still stuck in the deep dark corners of the inter-web. A website with no visitors will most certainly won’t win you sales.

Most SEO Agency or any other place would promise to fulfill your intent to drive organic traffic, entice quality visitors, and guarantee consistent growth. 

SEO Agency offers services like Audit, Keyword Research, On-Page SEO and Link Building. An Agency will audit your website and see what to be fixed. Acquiring linking opportunities that are relevant and related to your industry is also on an Agency’s to do list. Agency has expert managers that would work dedicatedly for your business’s success. An SEO Agency whether in Boston or any city in America would also set up campaign dashboard for you to track your site performance.

Compare to any digital marketing services, SEO has one of the highest success rates. It is an investment, especially if you are hiring an SEO Agency, but relative cost of the initial investment, is minimal in comparison to the potential revenue SEO can bring. 

Discover the value of Search Engine Optimization and jump on the bandwagon today!

About the Author

Michelle Phipps is an SEO Services provider and the co-founder of digital marketing company Business Buddy Inc., who have a well-known name, when it comes to providing web design, SEO, Social media, logo, Graphic, printing and promotional services.