Wednesday, 21 August 2019

How does Quiz Building Software Help in Lead Generation?

Quiz Building Software
Do you ever think that creating quiz is one of the options for you to generate more leads? It is possible to make the quiz easily and reach to a higher number of customers with unique manner. With the best software, it is easy to use and correctly fix at all the devices. Continue reading to know more about how an online quiz can help in your business.

It connects to everyone quickly.

It is easy to integrate with different groups of people, like customers, students, and prospects. You can easily export all the newly captured leads strait in your sales pipeline, and you can market them in some medium like mail. It is also possible to embed your quiz directly on your website or even WordPress.

A tool for generating business

Once you have created the quiz and if your customers are interested in it, you are on the most effective medium. You are using the method of capturing your leads for sales and also creating special offers and newsletters.

When you add some logical and branching is fast and simple, it is the instance that allows you to maintain your quiz in short. You can also target more people to visit it. Also, make sure it is easy for operation and easy navigation.

Concentrate on logo and theme

You can easily tailor your branding and colour schemes regardless of taking it directly on your site or seamlessly embedded in yours. You can make your logo more attractive and set in a place that is captured by everyone. Also, themes are the factor to attract people, so make them efficient.

Final thoughts

In the highly competitive business world, it is not so easy to do your business to success. There are a lot of things to be concentrated and strategies to follow. Looking for the right quiz builder software is one among them.

Tuesday, 20 August 2019

Content Aggregation and Everything Else You Need to Know About it


Presently, Content is the most commonly available element on the internet as everything uploaded on the digital platforms is content. It is just in different forms, be it images, videos, texts, gifs or infographics.

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities.

Contrary to that, Businesses have a responsibility to generate, curate and deliver premium quality content to the audience to attract and engage with them and amplify conversions.
But the issue is that even with this infinite content quantity, businesses are unable to filter the quality and valuable content that is beneficial for us.

Here comes the role of Content Aggregation

At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp.

Content Aggregation - The Definition.

Content aggregation is predominantly about garnering the content from digital sources on a pre-specified relevant topic. It is a combination of discovering, curating, classifying, arranging and publishing content. 

Businesses have experienced the issues of low engagement, and diminishing conversion rate as the firm-generated promotional content isn’t performing as expected. 

Content aggregation is where the content aggregators accumulate quality and valuable user-generated content (UGC) primarily with the high informational and entertainment value from social media platforms to deliver it to the audience. 

But what are Content aggregators?

The Content Aggregators

Content aggregator is the tool that gathers customized, treasurous and engaging user-generated content from defined platforms mainly social media. 

Different businesses have different content aggregation tools for collecting, moderating, designing and personalizing content for their digital marketing activities. 

There are various content aggregator tools (or social media aggregator tools) available in the market offering vast ingredients to make it easier and suitable for your business. 

The need for Content Aggregation

Everything has become fast-paced in the digital domain, and consumers are not willing to make out of line efforts to gather information or knowledge besides their own interests.

And firm-generated content does not have a better engagement magnitude compared to user-generated content and influencer’s content.

But one positive aspect is that consumers are definitely talking about your area of business, its products and offerings. And content aggregation gives you the opportunity to make these users your brand representatives and harness their content as your promotional content. 

In the eyes of the audience, this user-generated content is way more reliable, authentic and realistic than the content that you would have produced to advertise your products and services. 
There are diverse benefits of content aggregation for your business, and we have listed a few below. 

  • Efficient Yet Effective

Content aggregators are identifying, classifying and collecting and displaying your content all together, which saves you the cost of labor which would have taken a lot of time to research and gather similar content.

Content aggregators basically do the work with more quality and less time consumption and are way less costly than human labor. Therefore, it escalates the efficiency and effectiveness making it the most suitable option for the businesses

  • Personalized Moderated Content 

Content aggregators have a variety of customization for harnessing and representation of the content.
So, you can moderate the content according to your agenda and objectives like content from specific hashtags, handles, and keywords, omission or inclusion of some geographical regions, competitors content or any exclusion of inappropriate content that could lead to negative results for the business.
Personalization is an essential trait as consumers nowadays are only interested in viewing content that suits their needs, requirements, and interest. 

Besides that, as a business, personalization helps you keep your promotion precise, transparent and easily understandable. Also, you can make your content visually appealing to the audience. 

  • Better and Interactive Engagement

Engagement is the key objective of any marketing strategy, especially Content marketing. Businesses are always seeking opportunities to enhance and expand engagement with the audience. 

Having harnessed the quality content from diverse digital platforms will make the content more note-worthy, engaging and interactive to the audience. 

Therefore, enhanced engagement levels would allow the business to target this audience and generate better leads, which most apparently will result in increased conversions. 

  • User-Generated Content with Real-Time Display

User-generated content (UGC) is known to be the most effective and influential form of content to the audience over the digital platforms. 

The audience is more likely to engage with content shared by peers, family, friends or consumers as it is more trustworthy and authentic, providing valuable information.

Content aggregators will display this relevant user-generated content in real-time making it easier for the audience to see what existing customers are saying about the business, its existing brand image and the user’s experience with the brand.

To Conclude

Content aggregation is a crucial asset for the marketing strategy of any business, especially in this digital age, where millions of terabytes of data produced daily. 

It is a responsibility of the business to provide quality and valuable content to the audience to stay ahead of the competition, and content aggregators are the way to do it as you can leverage the influence of the content over the audience in a more resourceful manner with minimal human effort.
You should definitely try content aggregation tools for your business, and the wonderful part is that these tools have free trial options as well.

Tuesday, 30 July 2019

5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

With the increase in the demand for SEO, the industry is rapidly growing with an enormous quantity of digital marketing agency. There is no doubt that nowadays everyone wants to grab a strong online presence for their webpage and has only one goal in mind, i.e., to be on the top of the first page in the SERPs.

But to make this wish a reality, you need to make sure that your website is full to search engine optimized.

How does SEO work? 

To make SEO work on your webpage, you must follow a mix of On-Page and Off-Page SEO techniques. Some of these techniques are quite technical, and you might require a professional to implement them, for example, setting up SSL, increasing the speed of your site, and enhancing the user experience, etc. Non-technical practices such as the addition of quality content, keywords, and meta-tags, getting high-quality backlinks, reviews, and listings require only SEO guidelines and policies shared by the search engines.

The field of SEO is extremely dynamic and not confined to the practices mentioned above. So, if you are thinking about getting to the top without any help, then we will recommend that you hire an agency or company that offers digital marketing services as cannot study one article on SEO and decide to call yourself a master of the field while others spend years of mastering and perfecting the skill.

Choosing the Right Digital Marketing Agency to Perform SEO

The market is currently overwhelmed by the number of companies offering SEO services. They try to prove that they are the “best” in the market. Have you ever wondered; if there were so many “best SEO Agencies” in the market, then wouldn’t all sites be on the first page of Google?

So, today, we will discuss the red flags that can easily tell whether an SEO or digital marketing agency is terrible news for your business:

  • Specific Number of Links

Companies that offer a specific number of monthly links or a promise to provide you with a particular amount of links on your website are for surely using black hat techniques. We all know that SEO is a time-consuming procedure, and anything that has submitted on high-quality sites is always reviewed. You can never be too sure about what will be accepted after the site owner has considered.

A company using automated links which can be irrelevant for the business or using black hat techniques to improve the link ratio is useless and harmful. Link building that involves SEO strategies and proper SEO work that can take a lot of time. It is always recommended to go for the technique that lasts longer and has a more engaging impact on the site. Other methods such as PBNs, etc. last shorter, a figure can be displayed, but you can never have the desired output, and worse can even get manual action from Google. 

  • Pre-determined Amount of Traffic 

Even though good SEO brings the right amount of traffic on your site, it is not easy to provide an estimate of the traffic that will end on your website. Any agency that promises you a specified number of people on the site is undoubtedly lying to you. 

It is easier to release bots on the site that will increase the number of traffic on the “Analytics” page, but they leave no impact on your business and do not contribute in helping the company in any way. 

  • Lack of Transparency

When you have worked for a company, and the project is deemed as successful; what do you do? You put it in your CV or portfolio. SEO Companies who are biased enough not to let their clients’ go through the results of their previous projects encourage a lack of transparency. These companies do not have anything on the record to show you.
It recommended that before investing in hiring and SEO, always look for reviews and testimonial references. If you are unable to find any, you know you should be looking for another agency. 

  • Instant Ranking on Top Pages

An agency trying to bluff with the people who are interested in their services will promise you high rankings within a short period. A company who claims to give you top page ranking in a short time are bad news. Their technique usually ends with them explaining several problems that your website has and will make you realize that you need to fix the issues to get the desired results.  Once the contract finished, businesses end up with a combination of keywords with zero to no monthly search volume. 

  • Cold Emails

Cold emails are the epitome of blind marketing. When a company wants to spread its name without targeting a relevant audience, they pitch to random email lists hoping to score a contract. It shows a lack of technique and inadequate knowledge regarding digital marketing. 

Agencies sending cold emails have probably purchased a bulk of emails from a provider or scraped them. That means that they have no clue about what you do in your business. They claim to work for someone and a proficient in something they don’t know. Some companies are deeply involved in this technique of spam based marketing, which is why they end up in the spam folder of your email. 


Let’s conclude this article with a few key points that you must consider before hiring someone to perform SEO for your website. 
  1. Keep in mind that SEO is not a short-term procedure, and it involves a lot of techniques and processes. 
  2. You can never be too sure about the figures and results that you would be reaching because of your SEO strategies. 
  3. Google changes policies now and then so it is essential to understand and remain up to date with the plans. 
We hope that this article will help you in identifying shady agencies and individuals practicing black hat SEO skills. If you are looking to invest in affordable SEO services, then make sure that the company being hired has a good track record with proven results.

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