Tuesday, 14 April 2020

Most Profitable Mobile App Marketing Strategies

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. The development of mobile phones did not only change how technology made an impact on how people have been living their daily lives but how their lifestyle has evolved as well.

As the mobile trend continues to flourish without showing signs of slowing down, one sector has been on the rise in recent years – mobile app development.

What are Mobile Apps?

Application software designed to run on mobile devices, mobile applications or mobile app is very common these days even for non-tech savvy people. Mobile applications are generally small, individual software units, with limited function and frequently, serve to provide users with similar services get from computers.

Types of Mobile Apps

  • Social Media Applications
Considered as the most popular mobile applications these days, these types of mobile apps have been part of our daily lives. With 3.8 billions people on social networking sites daily and checking for constant updates, social media apps have provided with ease and convenience unlike when you visit the web page version.
  • Games Mobile Applications
If people are not on social media, they may be looking for applications to entertain themselves. One of the massive yet the most competitive niche in this technological development is the gaming and entertainment category.

Gaming apps have been one of the most favored categories for developers because like social media applications, people tend to log back into it several times in a week, if not every day and often dubbed as “addictive”.
  • Utility Mobile Applications
Applications that can be usually found pre-installed in some devices, they commonly serve a single function. Samples of this category are calculator, flashlight, alarm, reminders and weather.
  • Lifestyle Mobile Applications
The rise of mobile has not only influenced the way people communicate but also created a huge impact on their lifestyle. People have been turning to their phones and mobile applications to look for the best song to fit their mood, the restaurant they want to dine in, the fitness goals they want to achieve, or the hotel they will prefer for their next destination.

These apps have been carving a large chunk in the mobile app market as it comes strong in recent years by helping a lot of individuals define their lifestyle.
  • Information/News Mobile Applications
With people going mobile, they have turned to news and information mobile applications to get the data they are looking for and still be updated on the latest news.

What is Mobile App Marketing?

Developing a mobile application is one thing, getting it known and having the public download it is another thing. Mobile application marketing is the process of how you create marketing campaigns for your developed applications to reach its target consumers. More than people discovering and downloading your application, this process also involves the total experience of your users while engaging with your app.

In delivering your product across your desired audience, you need several strategies to ensure it as a success and profitable.

Strategies for your Mobile App Marketing

  • Know Your Audience
When you plan to develop an app or if you are already on the process of developing one, it is important that you pinpoint and identify to whom your app is being created. If you do not know who will likely use it and who can reap benefits from using it, your mobile application not efficient and of course it will not provide you with the profit you are expecting from it.

Be clear with your target audience. Study and learn about their demographics. Get to know them better and understand the people who will pay for your developed application. Know their lifestyle, their spending behavior, their hobbies, their interests and other factors that can help your app be tailor-fitted for them. While some apps like social media applications maybe have an appeal to everybody, most are not and that may include yours.
  • Research About Your Competitors
Your application cannot be tagged as a copy of an existing one as this will badly affect any of your strategies. While knowing your target audience is important, understanding your competitor is crucial and will give you an edge in staying relevant and original.

Know your unique value proposition, the identity of your competitors, their online presence and their listing. Study how their marketing strategies work to be able to create and establish properly your plan.
  • App Store Optimization (ASO)
With more than 5 million apps available for download on mobile application stores, competition is tough. You need to make your application visible to your target market and rank high in search results.

To achieve this, you need to do an App Store Optimization (ASO) or the process in improving your visibility in mobile app stores and your click-through rate. This is the same way you optimize your site to appear in search engines and have people click on it.

As ASO is the SEO when it comes to mobile applications, their only difference is their ranking factors. Mobile apps ranking in app stores are directly determined by the number of downloads and people who look for a particular application usually check the first five results only. This is why it is important to optimize your app in these market places.

Carefully plan your title and work on your description. Make your store page effective and appealing. Your icon should be catchy and pleasing. Make sure that your selling points and benefits are visible as these are factors that make customers stay and buy or move on to the next app.
  • Social Media Advertisements
People are on social media and we have statistics to prove it. Almost 45% of the world’s population can be found on social media channels and it is growing by the day. Doing promotion on these platforms can give an enormous effect on your application’s visibility.

Conduct targeted advertising on social media powerhouses like Facebook, Instagram and Twitter to improve your online visibility.
  • Collaborate with Influencers
Many brands and companies have been leveraging on this strategy and have seen amazing results that help their name, products and services become visible and stand out among the competition.

Aside from being a cheaper alternative to other forms of advertisement, working with influencers who have a thousand to then ten thousand followers can help directly promote your app to their followers.

Final Thoughts

Mobile application marketing is an important factor in making your app stand out among competitors. As thousands of applications are being developed and launched every month on app markets,  doing these strategies will help you step ahead of the competitive pit.


John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia - the leading software eCommerce company in Australia and Softvire New Zealand.

Tuesday, 31 March 2020

Why VPS hosting is the Optimal Solution for your Website?

Selecting web hosting service for any business first requires a close study of all the hosting services along with the present and future requirements. Selecting a web hosting service is similar to selecting a home for you for approximately 2-3 years. Hence, you would want the home for your website to be the ideal place. A website is originally a collection of documents or pages that are downloaded every time you open a URL for any website. You can compare them with your mobile applications like Facebook or Skype, web applications reside over the server. In the times of impatient website visitors, no one would like to go through slower website loading pages or any other kind of attrition.

The systems we use at home or in our offices are designed in such a way so that they can deal with one user at a time. But the servers are designed in such a way to deal with multiple users like these. Hosting service providers nowadays make use of world-class servers to meet the needs of the current user base. In the midst of this, hosting services like VPS hosting are gaining popularity. There are staunch reasons behind it. Your website deserves the best hosting service and VPS hosting is the one you are looking out for. Want to know why? Then let’s dig deeper to know why-

What is VPS hosting?

Virtual Private Servers (VPS) is based on the concept of virtualization. As we all know that the world is becoming more and more virtual and so are our services. Then how hosting services could have been left behind?

Think VPS hosting service as a dedicated hosting service using a single server with multiple users on it. Each server compartment within a VPS server holds the characteristics of the entire server. The virtualization technology helps in creating virtual divisions between real compartments. Each compartment has its own set of Operating System (OS), application, resources, and configurations. All the compartments concealed within a consolidated server with multiple VPS accounts on it.

Although each user is using the same server but does not share a single bit when it comes to benefits. Thus VPS web hosting is said to be one of the most flexible hosting services at the cost at which it comes. The best part about VPS hosting is that it can be declared as “best of both the worlds”. It provides advantages of a dedicated server hosting but comes at a lower price, which is a little more than shared hosting.

So if you are thinking of upgrading your hosting service from shared, then VPS would be the best choice for your small or medium scale business. It would not be an exaggerated statement if it would be said that VPS hosting is the optimal solution for your website. Here are the reasons for the same-

Dedicated services at not so dedicated prices

There is no harm in being cost-effective when it comes to selecting your web hosting service. Once your website starts outgrowing, it is not preferred to keep it within the boundaries of a shared hosting service. And when you can get better services without any overspending. VPS hosting plans mostly dangle between somewhere between shared and dedicated hosting. VPS hosting plans generally start at like somewhere around 700-800 per month which is more than shared but way lesser than any dedicated hosting service. The money you are saving here can be put into some better use like in developing your website or its better design.

Complete control while sharing

Due to the virtual compartments, the user gets full control over their compartment that acts as a separate server in itself. Complete access to files and all the resources makes VPS hosting as the best platform to explore the advantages of hosting services. This gives the developer’s full authority to freely perform their experiments, the only restriction is the configuration set by the hosting provider.

Negligible instance of going down

As the components within a VPS host are virtual it’s very easy to restore the backup of any server image and can be pulled whenever required. So if one server goes down, very soon the image can be recovered from the other physical server. This makes sure that all your essential operations carry on with full swing.

No sharing of resources

The applications or website hosted over a shared hosting service very often face this problem of going short of the resources. Hence, when one of the websites that share the server in a shared hosting starts to overgrow. Then the problem arises with other applications and websites start going through a lack of resources. But all thanks to VPS hosting services that websites don’t have to go through a situation like this. Therefore, it is recommended for websites who are expecting higher traffic to migrate to VPS hosting from shared hosting service.

Security comes as part and parcel with VPS hosting

Websites or applications dealing with crucial details like medical information based websites or e-commerce websites that are dealing with millions of businesses on a daily basis have security as the priority factor. Any threat that falls upon the very next account, its effect will never reflect on any other account that is been subscribed to the same server. Hence, VPS servers are a kind of a blessing for all those website owners who are looking out for flexible hosting services. Also shifting services from any shared hosting account to a VPS one is not at all a hefty task. Most of the web hosting providers has this provision of easy migration within a matter of minutes.

All these reasons are staunch enough to avoid any confusion while selecting a VPS hosting service for your website. Also, not much of technical knowledge is required for managing PS hosting. Thus, VPS hosting should be chosen to support tons of users, server up a resource-heavy website and maximizing RAM for high-resolution results. For bloggers who are falling out of resources from a shared hosting service are recommended to upgrade to VPS hosting service provider.

Friday, 13 March 2020

Starting Your Own Business? Avoid these Rookie Mistakes

The majority of people don’t seem to study the pros and cons of initiating a business. They are just in a hasted position to start over the new venture without thinking for a moment what sort of trouble are they about to put themselves into. Starting a business venture seems to be a very exciting idea but it does carry a lot of constraints with it. Whether it be setting up your personal workspace till the procedural hiring of your employees, all of them include risk factors that obviously cannot be compromised in any manner if you are determined to lead a successful business career.

Certainly, we all are human beings, bound to make mistakes, so it is no different for those adolescent, mature entrepreneurs who have recently launched their conjecture to find themselves stuck in complications. A person is considered to be a successful business at the time when he learns from his mistakes and try to mend it in the best way possible. And luckily we have got experienced professionals out there in the market who are bold enough to share their troubles with us so that we might learn from it.

If you are a newbie seeking your way into the world of entrepreneurism, finding all those factors that would prove useful for you in any way, then you might also want to concentrate on the rookie reasons that could prove detrimental to your dream job. You need not worry because we are listing some crucial points that will help you to set up the record straight so in this manner you could pursue your passion without overthinking much.

Not hiring the right set of people

Often when we are exposed to self-oriented tasks and activities, we tend to mix up it all. Because we as human beings are not perfect for every job and that we need people to assist us, that also the right sort of people. Things become non-negotiable when we choose or hire the wrong team for the venture. The venture still belongs to you but you surely need a team that would help you to manage your business with social media. Not selecting the right team for you might cause severe tidings. So you should build a team compromising just the right amount of people with whom you build a strong relationship.

Avoiding new technology

You might not want yourself in hot water with regard to a legal settlement. Once you have decided to embark on this journey of entrepreneurism then you certainly have to adapt to advancing technologies which would help you to spy monitor your workplace, in fact, would also help in setting up employee tracking system, live GPS location tracker, spy phone recorder and many more all via a monitoring app.

Absence of a healthy workspace

The more you interfere in your employee’s daily workspace, the more likely are they to deceive you. You need to provide a healthy atmosphere for your working team so that they could fulfill all your demands without any predicament. You might as well not get too loose on them as to which could instead take a toll on your overall venture. According to a recent survey conducted regarding workplace atmosphere impact on its employees, about 60% of the data was found to be complaining about odd behavior within the organization. This dilemma is caused when the trust factor is absent between the employer and its employee. We need not become over-possessive nor over reliable to our employees. As an amateur entrepreneur, we ought to trust our team but at the same time, we need to keep their tracks onboard. We can build up a healthy working atmosphere by installing spyware to monitor cell phones, signing up for employee tracking software, bug cameras of the workplace to monitor the employees, or setting up location monitoring. So in this manner neither you will be bugging your employee workspace every now nor then neither would you be appealing very easy going to them.

Afraid to embrace your fear

A man always seems to lose his track of passion and dream when they fall to their fear of failure. This should never be the reason behind choking your own terms of vision and mission. While starting a business, a person should always embrace their fear and should not seem afraid to face challenges, since this is what history tells us. Be it billionaire Bill Gates or Steve Jobs or any other successful businessman, they all accepted their fear and didn’t let it intercede their path of becoming what they already are. So if you are willing to start a venture and have intermixed feelings so we are here to root for you because you cannot do anything until and unless you do not accept your fear and turn it into your benefit.

In order to carry on the wagon of your dream, you definitely need to believe yourself first, because nobody would help you until you don’t help yourself first. Every successful professional relation builds on trust. And if you are wondering as to how you might overcome the above-mentioned problem, then we are here to present you with a solution. BlurSPY Android spying app service that offers you to spy phones of your employees with their consent so that you can track cell phone location history, get live GPS location, bug microphones all together just with a click away.