Tuesday, 20 June 2017

Tips to Improve YouTube Marketing Strategy

There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the
marketing benefits YouTube has to offer. There are literally thousands of ways to utilize YouTube and monetize your efforts, but following four basic strategies give extra notch to your business.

Viral Video Content 

Viral video content is demanding now a day. For new brands, or those struggling to stand out in crowded and competitive markets, viral videos can be a great way to increase exposure and drive traffic.

Educational videos

YouTube has become the second largest social platform on the search engine on the internet. Instead of looking up blogs and podcasts, internet users are preferred to use Youtube search engine for videos to find answers to their questions.

YouTube advertising

When you think of paid advertising, then most of the users mostly consider Google AdWords or Facebook; however, ignoring YouTube is a big mistake. YouTube advertising is best used in conjunction with a video strategy, you don't even have to have existing video content in order to advertise

Share Campaign

If anybody wants to grow your local channel then you have to step out of YouTube and share it all over the internet using various social media sites like Facebook and Twitter, Tumbler, Social blogs, community, Google+ etc. A share campaign can help you reach out to more users that may not be aware of your channel’s existence.

On the basis of four YouTube marketing strategies, you should be able to choose the best Youtube marketing strategy for your growing business or brand.

If you need success in your business then YouTube is a great channel to build an audience for your business. If you’ve got a YouTube channel, then you can leverage the four tactics that I showed you above to increase your engagement. If you don’t have one, I encourage you to start a YouTube channel and start making great videos. Most viewers will find video content first, they’ll also look at your YouTube channel page. Take advantage of those channel page views to drive traffic to your other online properties

Tuesday, 23 May 2017

5 Ways to Win More Customers with Inbound Marketing

Inbound marketing generates 55% more leads than traditional and outgoing marketing and costs 62% less per lead. Inbound is even more effective for smaller businesses with limited marketing budgets—86% of small businesses focus primarily on inbound marketing.

A Brief Introduction to Inbound Marketing:

Inbound MarketingInbound marketing is a technique of attracting customers towards the products and services via content marketing, search engine optimization, and social media marketing.

Inbound Marketing Techniques

  • Social media
  • Search Engine Optimization
  • Videos
  • Blogs
  • Infographics
  • Powerpoint Presentations (PPT’s)
Steps to Implement Effective Inbound Strategy

# Investigate About Your Customers

The central idea behind inbound marketing is to optimize your website in such a way that it will appeal to your potential customers. In order to do that, you need to know who your potential customers are.

In our last post, we shared the step by step guide to know your customers to master marketing. Here is a quick revision:

  • Market Research
  • Talk to your salespersons and customer service agents
  • Regular Customer Surveys
  • Use of Social Media
  • Talking to Your Customers
# Create Compelling Content

Google loves content and so do the audience. Nothing can work better than creating an engaging content on your site. The easiest way to do this is to focus on problems and create content that will help to solve that problem.

# Build Brand Engagement 

Inbound marketing channels such as blogs and social media encourage two-way conversation. The option to post comments and give opinion leads to meaningful conversation and discussion. These feedbacks also help to learn and understand the audience.

# Build Website Traffic

Content is the only way to get a potential audience to the website as content is easily found. Providing valuable and relevant content gives people a reason to share your content across social networks so it’s seen by friends, colleagues, and followers. 

# Convert Traffic to Customers

Now that you have a traffic to your site, you need to build a strong relationship to turn that traffic into potential customers. Talk (share videos, PPT’s and Infographics) about the benefits offered by your company, new content, promotions and special deals.

#Measure Results Regularly

Inbound marketing is actually very effective, but to see how well it works for your business, you need to measure your results regularly. Keep track on revenues, traffic, leads, ROI and conversions over the time, so you can improve your strategy if needed.

Having a desire to understand what your customers actually need can go a long way in creating a strong relationship with them.

Tuesday, 16 May 2017

Want to Master Your Marketing? Know Your Audience

Marketing is all about knowing your audience. SEO, User Experience, SMM, Content Marketing—no matter what marketing technique you use, the more you know your audience, the more effectively you can engage them in your product or service and turning them into loyal customers. Now the question arises, how to know your audience, exactly? “Marketing Research”-Yes, the answer is detailed market research and complete study about the customer behavior.

We are presenting a step-by-step guide to know your audience.

Step No: 1 Market Research

The goal here is to get as many details as possible about the people you are targeting, which you can later use to create brand awareness and build personas. Create personas for your customer groups, including demographics such as age, gender, geographic region, education, profession and income, as well as psychographics such as dislikes likes, opinions and values, purchasing habits, interests and lifestyle.

Step No: 2 Talk To Your Sales Team

Sales persons are the best at knowing your customers.

Your salespeople and customer service agents deal with the customers every day, and they understand what the customer is actually looking for. Ask them questions to identify common customer problems, as well as what customers like, dislikes, want and need.

 Step No: 3 Regular Customer Surveys

With the simple tools such as Survey Gizmo or Survey Monkey, you can easily create a question bank with tons of questions designed for the quick customer analysis.  But, these tools no longer offer a free account, so to make use of them, you’ll need to sign up for a 14-day free trial.

 Step No: 4 Social Media

Nothing can be better than social media, it’s free and simple.

Use Social Media platforms strategically. Follow your targeted audience or existing customers to see what they are saying— to you and about you. Set up an alert to get the notifications when someone mentions your industry, brand and anything relevant to your business.  By doing this you can learn more about your customer’s priorities and needs.

# Step No 5. Talk to Your Customers

If possible, get to know your clients personally. What do they want to talk about? What are their concerns? What appeals to them or turns them off about the products or services you provide? How can you make their lives better? Etc. When your customer sees that you really understand their needs, you turn that relationship into a partnership that benefits both sides.

By knowing your customer, you can take your customer-vendor relationship to the next level.