Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts

Monday 15 July 2019

Social Media and the Role it Plays in our Lives

Social media plays such a vital role in our lives now. We can’t imagine life without it. This has become a global phenomenon and still widely spread. Social media is a medium that reaches people all around the globe. People are so connected these days; it is true that in the last 15 years, social media has taken the world by storm. Not so long ago was life still black and white? It was still a life where cell phones have not taken our lives completely and where we still use telephones to connect. The internet was used restrictedly, but this was just 10 -15 years back, and till then, social media management and the internet has taken our lives by storm. It is estimated that in the next 15 -20 years, everyone will have access to the internet.

When we talk about the internet, we can't ignore the social media sites be it Facebook or Instagram. These two sites have taken the world by storm and are conquering both the youth and the older generations. How social media gained popularity.

Social media - How it all began

When the social media sites of hi5 and Orkut was created and launched, it didn't impact the people too much because at that point the internet was not introduced in the cell phones at a cheap rate. The internet was accessible only through laptops and computers. Although these sites like hi5 and Orkut gained popularity, the youth and older generation alike didn't get addicted. The first internet services introduced in phones was in 1996, but the internet services were limited and really expensive, and this carried on till the year 2004 -05 when the internet services started becoming more popular in cell phones, it was around this year 2004 that the internet sensation Facebook was launched too and there’s no looking back.

With the introduction of cheaper internet rates and Facebook in 2004, the internet became a household name, and its popularity isn’t taking aback by anything since then. Let’s take a look at youth and the social media

Youth and Social Media 

 Previously the internet was accessible to people, but it didn't play such a pivotal role in their life. Yes, it connected everyone, but people would use the internet only using email, but with the dawn of Facebook and other social sites, it has completely taken away the time of the youth who spends about 5 -6 hours on the social media sites such Facebook, Instagram, and other such addictive sites. Facebook was created and used in 2006-07, and Instagram was launched in 2010 and has gotten the whole world hooked on them, and this is not slowing down thousands of people are creating their Facebook and Instagram account so as we're talking.

Effect of social media 

There is a widespread effect of social media, especially Instagram and Facebook. The most common negative effect is addiction.

Addiction 

The youth especially are addicted to these social media site, and social media control every aspect of their lives. They spend so much time on social media sites like Facebook, Instagram, and the latest addictive site TikTok. It can be assumed that social media has more addictive quality than cigarettes and alcohol, and this is alarming.

Sleeping Pattern 

Another effect of social media is unhealthy sleeping patterns. With the youth becoming increasingly addicted, they have unhealthy sleeping patterns. Because the youth use their social media until the late wee hours of the night, they generally lose their sleep. The social media sites are not only addictive, but it also affects the sleeping patterns because the youth would use the social media sites until the late hours of the night they generally fall asleep with their phones and wake up the next day holding on to their phones.

Depression

Another side effect of social media is poor mental health. It is found in studies that the excessive use of social media results in poor mental health and poor mood, which leads to numerous mood swings. It is found that the more time you spend on the internet or social media sites, the more it has adverse effects on your mood.

Unrealistic Expectation 

Because of the pressure to look good and present you in the best way at all time, this creates unrealistic expectations. For example, Instagram is a site where you upload your photos so generally the youth or the older generation would like to upload only photos where they look good, or they would like to upload photos of places they've visited. This instant need to look good and present yourself and your lifestyle in a grand manner lead to harming ways in which the individual either spends so much money to look good and spend money on their trips just so to look good on social sites and impress their followers on Instagram.

Ruins Body Image 

If you scrutinize Instagram, you'll see that the celebrities play a major role in it and the celebs would post a picture of their perfect body and rich lifestyle and this creates such a disparity between the celebs and the common man. The common man starts building negative body image, and they would also like to become more like the celebs, and this harms them more than anything else.

Briefly 

It is therefore important to curb our needs and use of social media. If we use social media in moderation then there are no ways we'll get addicted to it, and we can perform our daily functions without many troubles because social media really mess up with our daily functionality instead of doing our homework we spend our time on the social sites and this creates havoc to our daily lives.

Finally

To conclude, it is important to maintain moderation in life, be it in everything we do. So the same goes to social sites if we spend around 1 hour or at the most two hours on the social sites this doesn’t hamper with our daily lives and routine and it is good to be connected too.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Wednesday 7 March 2018

Social Media Marketing: The Know How's

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. With channels like Facebook, Snapchat, Twitter, LinkedIn, the marketing avenues have spread its wing-like anything. This new avatar of social media is called Social Media Marketing.

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In the era of rising awareness amongst consumers about their needs and wants, the marketers to need to strategize to stay ahead of the pack. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data. Facebook and its likes have a separate data analytics page which provides real-time engagement data. This way social media has a quantifiable effect on the marketing process.

Word of mouth publicity has received a facelift with the advent of social media marketing. Before the age of social media, marketers had to create a content which was one-sided and company-centric but now with microblogging and citizen journalism, consumers can review the brand and connect with a whole lot of consumer base themselves. Consumers, this way, are much more equipped this way and this gives them a sense of authority over the brand.

“Companies are better equipped to handle more customer issues with the help of social media, making the process faster and easier for everyone involved. Now the majority of issues can be resolved with something as simple as a link to a page that has all the answers they’ll need,” says Lisa Giosi, social media manager at Active Web Group. 

Customer service is not just restricted to telecommunication, but also social media platforms for complaint redressal through reaching out to consumers complaining about the brand online. It has made marketing more fluid. 

Through Social Media Marketing, a consumer can judge a brand’s voice and personality. There is no better way to market a product than this. Social media marketing agencies and all around the country have made the marketing process more interactive and targeted. The swift feedback and focused branding the advertising wastage has reduced to the minimum.

About the Author

Barun Thakur is a professional Digital marketer co-founder of Avenir Digital Stories; leading Digital Marketing Agency Delhi NCR offers SEO, PPC, website designing, development services through worldwide.

Thursday 10 November 2016

The Human Side Of B2B Social Network For Business

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. It also offers consumers the interactivity and immediacy what the consumers want and anticipate. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. But the truth is that in the free time, even the top business leaders socialize with family and friends online.  Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business.

Besides this, there are several,  B2B brands who come up with forward thinking and accept the importance of B2B social network for business. They harnessed the true power of social media through powerful campaigns and  intelligent strategies. It is very important to take the sidestep social revolution for the branding of their business. 

Below are the three benefits  B2B social network can deliver for your business:

# 1. Leads and traffic:

Implementing a strategy with  persistent marketing and high-quality content definitely attracts quality traffic and generate high-quality leads. Believe it, the feedback and the data are real-time, and hence are much more valuable. 

# 2. Campaign reach:

These days the users turn between mobile, web and social on a dime. While having seamless campaigns throughout the country will definitely open huge paths and thus creates a unified and pervasive brand presence that will help you to ensure that you get to the right audience and at the right moment, thus, generate a larger number of leads.

# 3. Cost savings: 

While applying right tools, one can measure, launch and modify their social marketing campaigns and thus can slow up their expensive production for a few months. In short, instead of  waiting through a traditional marketing cycle, come up with a B2B social network for your business. This will definitely give you highest impact possible. 

Social media marketing is a golden opportunity for B2B if it is done in an appropriate manner and with this aim, one of the leading online Business-to-Business network service provider, Marzee is offering the most reliable and effective solution to give your business a new recognition. We are the leader in offering B2B social network. So, contact us today!!


Friday 26 April 2013

Relationship between SEO & SMO

 Social media improvement is turning into progressively necessary for computer program improvement, as search engines square measure progressively utilizing the recommendations of users of social networks like Facebook, Twitter, and Google+ to rank pages within the computer program result pages. The implication is that once a webpage is shared or liked by a user on a social network, it counts as a vote for that webpage's
quality. Thus, computer programs will use such votes consequently to properly rank websites in search engine results pages. what is more, since it's harder to tip the scales or influence the search engines during this manner, search engines square measure golf shot additional stock into social search. This, in addition to progressively customized search supported interests and placement, has considerably hyperbolic the importance of a social media presence in computer program improvement. thanks to customized search results, location-based social media presences on websites like Yelp, Google Places, Four square, and Yahoo! native have fully grown progressively necessary. Rob Reed, founding father of location-based promoting platform Moment Feed, has expressed that, entering into 2013, native improvement on social platforms is currently a strategic imperative" instead of a luxury.
While social media improvement is expounded to go looking engine promoting, it differs in many ways in which. Primarily, SMO focuses on driving traffic from sources aside from search engines, although improved search ranking is additionally a good thing about thriving social media improvement.

Wednesday 24 October 2012

An Effective SMO/SMM

Social Media Optimisation (SMO)

Social media optimisation (SMO) refers to the utilization of variety of social media shops and communities to come up with subject matter to extend the attention of a product, complete or event. styles of social media concerned embody RSS feeds, social news and bookmarking sites, moreover as social networking sites, like Twitter, and video and blogging sites. SMO is comparable to look engine optimisation therein the goal is to come up with traffic and awareness for an internet site. In general, social media optimisation refers to optimizing an internet site and its content in terms of sharing across social media and networking sites

Social Engine Optimization

Social Engine Optimization (SEO) is the phenomena to enhance the visibility of any website on search engine is know as Social Engine Optimization. SEO have two types


  • On Page SEO
  • Off Page SEO
On Page SEO is an important part of SEO, in which we enhance the quality of website website, checking "Is our website complete the web master guidelines or not, Is our title, description, keywords are good and represent our website on good way or not. 

Off Page SEO is also important part, In off page seo we create quality back-links for website to increased the reference of our site. Its a also a good way to increased the traffic of our website.