Instagram: The Perfect Social Networking Platform for Businesses

It has already been discovered that Instagram has been responsible for surpassing both Facebook as well as Twitter in terms of the total number of users who are active. Currently, Instagram is the most preferred social networking platform that most of the businesses use for marketing their business. Instagram is simple, convenient, and user-friendly. The growing popularity of Instagram is what has helped businesses to trust this platform more in comparison to the various other platforms that are there. There are few businesses that are still confused as to why Instagram is ideal for them as well. According to blog.hootsuite.com, there are almost 25 million businesses on Instagram.

Consider the list of reasons to find out why Instagram is going to be perfect for your newly established business.

Instagram hashtags are on the rise

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You already know about the Instagram hashtags and this is not something new. Hashtags are responsible for making the Instagram posts discoverable and people who are looking for the type of business that you are into will easily come across your business with the help of hashtags. Hashtags are considered to be one of the most straightforward ways of connecting with people who are interested in your business and the services and products that you are offering. If you use appropriate and relevant hashtags, you can be assured that you are going to get more customers, and this can even increase your business revenue. You can also use Like4Like in the caption so as to receive more likes on your posts.

Business profiles on Instagram

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Businesses that are on Instagram can make use of the business profiles in order to make them look more professional. Business profiles have numerous advantages and you will have the option of adding your contact details as well. The contact details will help people to locate you or contact you in case if they have any kinds of questions. Apart from that, you will have the option of understanding how all your posts are performing.

You will get detailed knowledge regarding when your audience is active and also the kinds of content that they are interested in receiving from you. In addition, you will also understand the number of website clicks that you are receiving. If you have just started your business on Instagram, it is suggested that you switch to your business profile so that you can get the best out of it.

Increased duration of videos

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Earlier, videos on Instagram had a length of 15 seconds only. This made it extremely tough for marketers to highlight the important stuff. However, currently the duration of the videos on Instagram has been increased to one minute and this has been proving to be truly beneficial for numerous businesses already. You can make use of Instagram videos for displaying how your products are created or interesting behind-the-scenes, that will arouse the interest of your present and potential audience.

Conclusion

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There is no denying the fact that marketing on social media is crucial for all businesses, whether they are big or small. Make sure that you are also taking your business to Instagram so that you can taste success faster in comparison to the other social networking sites.

Author Bio

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Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Top Tips to Promote Your Toy Store Through Instagram

When you have an online business, internet visibility plays a crucial role. Again, if you own a toy store, the competition is intense out there, especially during the holiday season. No matter whether you own a physical store or an online toyshop, reaching out to your customers is necessary if you want to sell kid’s toys.

The best way to market your business and highlight your toys is through Instagram promotion. The photo-sharing platform is not merely for taking selfies and posting on the site, as teenagers do. It is more than using cool filters and photos. Today, Instagram is one of the robust platforms used for business marketing. There is no doubt about the same.

According to an article published on https://www.huffpost.com, Instagram offers opportunities galore for businesses all over the world. It provides a self-serving advertising option employing attractive targeting. You can reach out to your audience through high-definition photos and videos. When it comes to Instagram, it has high-quality visual content, which is an advantage that you must leverage. 

Studies show that 40 percent of customers respond to photos and videos more than walls of text. Therefore, if you have a toy store online, you should use the photo-sharing social media site for boosting sales and acquiring loyal customers. Here are some top tips to market your toy store using Instagram: 

Make the Most of an Instagram Business Profile

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First things first, make sure you have an Instagram account for your business. If you already have a Facebook profile, switching is easy. This way, your toy products will show up in numerous Instagram feeds. It will help you connect with your customers as well as connections in the industry. Moreover, you can pick a category and contact options like phone number, email, and address details.

Make the most of Instagram insights that will educate you about your most-liked posts and details like who is looking at your Instagram business profile. This way, you will come to know about your customers’ age, gender, location, and related aspects. Did you know that in Australia, Instagram has 9,000,000 monthly active users? Therefore, it is not difficult to figure out what benefit you can derive when you have such an amount of followers in your country.

Also Read

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How to Use Instagram for Business Marketing
Tips to Improve Your Business Online Presence with Social Media

Use Relevant Hashtags and Catchy Captions

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When you have a business Instagram account up and running, focus on relevant hashtags and smart captions. Use them in your post to reach out to your targeted audience. Since you own a toy store, make your captions funny and sweet. Depending on the location and age where you do Instagram marketing, the wise use of captions and hashtags will have a significant impact on your toy business online. 

Though you have an option of 30 hashtags, do not use more than five per post. You can mix and match trending, industry-related hashtags, as well as those relevant to your business. 

The use of appropriate hashtags is the key to the success of using Instagram for business. You’re discovered by your followers and drive strong user engagement. There is no doubt about the same. Additionally, you can use tools to improve engagement depending on location, hashtags, and your closest competitors.  

Know Your Audience and Their Preferences

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Having an Instagram account for business is not enough. You need to stand out from the rest of the competition. Take some time out of your busy schedule and study your competitors in the toy business. You should research your potential customers too. It will help you determine what photos, videos, color schemes, and filters to use on Instagram. The same rule holds for picking out fonts so that you know which of these are popular for a toy store.

Studying your audience and competitors will let you know what is trending in the industry currently, especially during the holiday season when people like to gift toys. Brainstorm which content you should in your Instagram posts. For instance, if you are selling toys for toddlers, learn what matters most to the kids from their parents and promote your business accordingly. 

It is all about your time and effort that you spend to market your business on Instagram. Try it and you’ll be surprised by the results. There is no doubt about the same. 

Leverage the Power of Instagram Stories

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If you want to take your business to the next level and make it successful, leverage Instagram’s new and unique feature Stories. You might be wondering what that means. Well, you can reach out to more followers with Instagram Stories with high-definition images and videos. You can educate your targeted audience with the current deals and new toys in your store. Create interesting posts, especially behind-the-scenes posts related to your toy store. 

Show your latest collection of toys through Instagram Stories. Show how your staff handles them and greets your customers if you have a physical store. Today, Instagram has millions of users daily and so you can imagine how impactful your toy store marketing would prove when you use Instagram Stories. It is the best way to connect with your audience, generate leads, and convert them into loyal customers. 

Make the Most of local SEO 

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If you own a physical store, then you are fortunate. That is because you can leverage local SEO for Instagram business marketing. It is when you can add your toy store on platforms like Google Maps and Yelp. If a kid’s parent lives near your toy store, he or she will most likely saunter into your shop if your business shows up in local SEO results. There is no doubt about the same. That is because the kid’s parents will buy from a store that has a convenient location and around the corner. 

Take some time out of your busy schedule and focus on how you can boost your local SEO results. When it comes to brand engagement on Instagram, it is 10 times more than Facebook. Therefore, leveraging local SEO will make a huge impact on your toy store. 

Conclusion

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Now that you have these tips handy, promote your toy store using Instagram. You will see positive results.

Author Bio

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Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

How to Use Instagram for Business Marketing

If you are a seller who wants to expand their marketing sphere to social media then you must explore the opportunities on Instagram. Instagram is no longer a social media platform for virtual socializing but a lucrative yet unexploited digital marketing platform. Approximately 80% users follow at least one brand on Instagram. So what are you doing to take advantage of that? Read further to know what’s in store for marketers in 2018 by Instagram.

Social media platforms are like fad, when another arrives on the online marketing scene, the other slowly fades away. The same has happened to Facebook marketing which has now made way for Instagram like a loving grandfather who is now slowly retiring and handing over the duties to Instagram to carry forward its legacy in the digital world. 

The digital marketing agencies and others across various cities are working towards creating a niche in the Instagram marketing world. They are exploiting the features like Instagram Shopping wherein a marketer can attach their e-commerce link in their Instagram bio itself. A prospective consumer when goes through various products on Insta stories can easily place their orders following the link mentioned in the bio. The feature alone has more than 300 million users–far surpassing Snapchat’s total users. The rise in engagement means brands have gotten more agile on selling through Instagram Stories. With the recent update to the Facebook algorithm, updates are taking place for Instagram algorithm too which will make digital marketing more consumer friendly. There are approximately 2 million advertisers who are relying on Instagram for their strategies. 

The user engagement is the key feature in the digital marketing process. Instagram has a plethora of face filters which makes them a fun addition to their selfies. 

Marketers need to stay ahead of their game and especially in the day and age of digital marketing which is fluid, transient and dynamic. Marketers should exploit the above-mentioned features of Instagram to their cause and engage as much targeted audience as possible.

Whats’s your addition to the features mentioned above? How do you think, Instagram can be better used for digital marketing?

About The Author

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Barun Thakur is the professional digital marketer co-owner of marketing agency well-known with the name Avenir Digital Stories offer digital marketing services Delhi, Gurugram, Bangalore. They also offer services through different locations such as USA, UK, Australia. They also offer Migration services good links with visa agent Perth.