Showing posts with label email marketing strategy 2017-18. Show all posts
Showing posts with label email marketing strategy 2017-18. Show all posts

Monday, 21 May 2018

Email Marketing an Efficient Way to Promote Business

Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. These marketers have abandoned this technique and replaced it with social media promotion. In second thought, social media looks sexier than an email. But is social media post truly as powerful as an email? If we look at the fact that its easier for us to send a friend request on Facebook than collect one email address. Then surely email marketing looks less effective. But trust me email marketing is many times more useful than promoting your brand on social media, like Facebook and Twitter.

In this blog post, we’ll elaborate a little more on email marketing.

How Email Marketing Works?

Email marketing is a promotion strategy that uses emails targeted to customers. Emails are sent to potential customers to make them aware of the brand that the company is promoting. The subscriber receives an email which is either promotional or in the form of an Ad. 

Now, many marketing companies include this strategy in their campaigns. Moreover, an increasing number of bloggers are making use of email marketing nowadays. One case scenario is worth a mention: an internet user checking a website notices a field where they are asked to submit their name and email, to receive a free e-Book. This is a basic example of how email marketing works. 

Why Is Email Marketing A Good Marketing Strategy?

Email marketing Iowa start with a technique that helps improve the customers' or the users’ experience. It’s totally different from the glamorous and flashy social media marketing. It’s a more efficient way to engage customers. It's even a much better way to reach maximum users. To say the least, it provides a better click-through rate.

The following statistics will make my point more clear:

  • In the year 2013 nearly 3.2 billion new email accounts were created.
  • 95% internet consumers are active users of email for using as a medium of communication.
  • 91% of these consumers check emails that they receive on a daily basis.

Moreover, this is an era of mobile browsing. So, people are easily notified when they receive emails on their mobile devices. On the mobiles, notifications are displayed for easy access to the users. Also, on a mobile phone, the users find it more convenient to check an email than a Facebook or Twitter post. This is since millions of people post content at once, so finding the specific post you liked to say a couple of weeks ago is cumbersome. 


To conclude email marketing is a good way to boost your online presence.

Wednesday, 12 July 2017

E-Mail Marketing- How It can grow Your Business?

Do you understand the importance of E-Mail Marketing? And, how it can boost your business? If no, let’s begin with the brief introduction to E-mail marketing:

What is Email Marketing?

“Email marketing is the act of sending a commercial message to a group of people using email.”

Email marketing is something that can help you to reach the audiences. It offers open and interactive communications to help your business grow. “According to the Direct Marketing Association, Email Marketing brings in about $40 for every $1 you spend.” That’s a huge profit for any type of marketing.
Email marketing isn’t dead now, read this article for full details Techno Xprt.

Now, moving on to benefits of Email Marketing, we’ve outlined 5 ways that Email marketing can help your business:

  • Brand Recognition: Each and every email you send builds brand recognition.  By sharing information about your business, you can let customers know about the importance of your product or service. You can send promotional emails including discounts and offers or New arrival emails to keep your existing customers updated.
  • Build Trust: Email marketing helps in building trust and keeps you fresh in the mind of targeted audience, with this, you ensure the availability of customers to your products and services. 
  • Improves Relationship: Email Marketing contributes to make a personal connection with customers. Whether it comes to attract new customers or engaging with existing members, an email campaign is one of the best ways to build a strong and trustable relationship.
  • Increase In Traffic: Where other marketing methods may bring in irrelevant traffic, Email marketing play very well in getting desired as well as relevant traffic to the website.
  • Expand your network: Email marketing helps you grow your network. By registering their name and email on your site, visitors give you permission to market to them by email and make offers to them by email. Remember to promote your business on social media.
If you don’t currently have an email marketing strategy, consider creating it to grow your business and creating an online presence.

And, let us know about the benefits in the comments below.