Experts say that there are only
two most effective online marketing channels that generate the highest return
on investment for any business. These two channels are: pay per click (PPC) and
email marketing. Between the two, PPC is even more preferable due to faster
results. PPC opens up new revenue channels and brings in more profits so fast
that ROI has become the topmost reason behind the popularity of this marketing
channel. Apart from this, you can make a profit through this strategy in many
other ways.
Why Pay Per Click is the best – Benefits of PPC
Reasons #1: High Return on Investment is the ultimate goal of every
business and PPC does it effectively.
Email marketing is effective only
when you have a strong house list and you are not looking for new customers.
However, PPC helps you serve both purposes: updates existing customers and
reaches new customers as well. You can compare the ROI of different years with
regard to PPC, and certainly, you will get to know how stronger PPC is than any
other advertising and marketing channel.
Reason #2: Waiting for results can be frustrating for business owners.
They want quick results. PPC Does it for you – brings instant targeted traffic.
Business owners, especially those
who have just set up their new websites, want instant results. Search engine
optimization is a long term process and it cannot be ideal for newcomers, since
the results may take months to years. Though SEO must go on always, PPC offers
an excellent way to get immediate traffic and to your surprise, it helps you
get significant sales within a few weeks. Overall, both strategies, SEO and
PPC, should go in parallel because of their complimentary pros and cons.
Reason #3: Pay per click not only solves problems, but also help
identify them. It finds problems with your promos, offerings and website too.
As soon as you launch PPC
campaigns and start getting more traffic, you can easily judge which part of
your website is working and which does not, how your website operates, etc. If
your highly targeted traffic does not convert into sales leads, you are lacking
somewhere. In this case, you need conversion optimization and site
improvements. Sometimes, coding error may disturb your site’s functionality.
When your white label PPC services agency notices it, s/he takes the action to investigate
what’s wrong. When you start marketing with SEO only, it may take months or
years to detect conversion problems with your website.
Reasons #4: Pay per clicks not only sells your products, but also
builds your brand.
Even if you don’t get the expected
number of customers through a PPC ad, but every ad contributes to your brand
building by exposing you among potential customers. It is not pure branding,
but a kind of branding that can be measured with usual PPC metrics like: More impressions
equal more exposure, higher click-through-rate and good conversion rate that
itself means direct selling success.
It is true that you can’t always
start sell directly online and PPC is not ideal for all websites, but Pay per
click is almost always a good promotional channel for almost every business, if
you have a right PPC account manager.
A properly managed campaign by anexpert PPC account manager can help you earn a higher return on your investment
as compared to SEO, email marketing and any other internet marketing channel.
