Monday, 25 July 2016

5 Essential SEO Tips For Magento Ecommerce Stores

Competition on the online world is increasing every day. On one hand we have more people tuning to the Internet to not only search for information but also shop online and on the other hand, more business players are entering the ecommerce sector. This intensive competition has made it very difficult to remain on the top. It has also become very challenging for businesses to find customers and vice versa. This is where search engine optimization or SEO comes into the picture.  




SEO needs expertise mainly because search algorithms are largely unknown and hugely complex. The fact that there is little information available on how search engines rank websites makes it even more complex. If you are running a Magento-powered ecommerce store, you will know how difficult it is to remain in the top using keywords that are used by your competitors. Unless you are an SEO expert, it becomes necessary to hire a Magento or shopify SEO expert who helps in improving your rankings on search engine results page. However, there is no harm in knowing about how SEO works on the Magento platform and what the CMS offers to make your ecommerce site search engine friendly. Let’s take a look.   

  1. Stress on Clean URLs        One of the easiest and best ways to have clean URLS is by only using common characters and product-related words. Not only are these URLs search engine friendly but they make the links human readable. Magento’s default settings support simple URLs. You can try for yourself following this route - System => Configuration => Web => Search Engines Optimization. All you need to do here is set “No” in “Add Store Code to URLS” in the “URL Options”.  
  2. Allow Indexing Sites           There are several Magento extensions (such as Yoast Metarobots Magento) that will help you index sites and allow search engines to search them better. However, you can also do this manually by going to System => Configuration => Design => HTML Heads and changing “Default Robots” to “INDEX, FOLLOW”.   
  3. Rely on Metadata              Metadata helps streamline search results, thus it is a good idea to update the default metadata that’s set for your Magento store. Do not use the same metadata for all pages. Thus the metadata description for your homepage will not be a relevant one for any specific product page. You should have a metadata that describes every product page differently. Make the changes from Admin Panel. Go to System => Configuration => Design => HTML heads and outline generic rules for the entire site. To set specific metadata for every product category and product page, make the changes in the catalog section that’s to be found on the Admin Panel.   
  4. Get Rid of Duplicity          Duplicate content can be your biggest enemy. Magento allows you to get rid of such content and sorting your site by making relevant changes in System => Configuration => Catalog => Search Engine Optimization. You will see an option “Use Categories Path for Product URLs” and set “No” from the drop-down menu. Even after making these changes, if you see duplicate contents in various categories, in the “Canonical Link Meta Tag” set “Yes” as an option.     
  5. Make Use of Google Analytics      Enable Google Analytics and check in real time how your ecommerce site is performing. You can enable Analytics by going to System => Configuration => Google API.   

Summary
In this write-up we discuss 5 essential SEO tips for Magento ecommerce store so that your online store ranks among the top in a search engine results page. You can also outsource your SEO to a reputed marketing agency.

Friday, 22 July 2016

How B2B Social Network Enhance Your Business Brand

Having an internet business online is full of fun and profitable too. For having an own business on the internet do not need a lot of time and money. However, the only thing which is needed is the perseverance, patience, and a great desire to become financially independent. But do you know one thing? Almost 90% of the business get failed.

The reason behind it may be the lack of proper direction, poor planning, lack of knowledge and skill. If you look around, then there lies an innumerable amount of tips to get richer in the market and immediate success, but all of them fail to achieve the exact result. Now, the question may arise in your mind that how to achieve a great brand on the internet? How to become financially independent?

So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. Even if you are an experienced internet marketer, then also for selling your product, the B2B social network will definitely help you to achieve a great visibility for internet with B2B networking sites.

This will give you the freedom where you can send your client's emails directly and also continue it with your contact list for having future communications. One of the biggest advantages that you could have with a B2B social network for business is that it will give you a customer base that eventually grows in a very little time and effort on your part.

So, now if you have decided to grow up your business with online and planned to go with B2B social network for business, then social media websites are the right place for you. These are the most trusted and online service provider connecting the gaps between the buying and selling organizations.

Thursday, 7 July 2016

Pick the right White Label SEO Solution for your Business Site

There are different types of digital marketing solutions available and picking the right one that best suits your business website may not be that easy. For assistance, this article lists down some white label SEO solutions that will help you discover the right one for you.

White label SEO Reseller solutions are very popular today. So if you are also looking for the best solution for your business, pick one while keeping your objectives in mind. This article talks about the various possible solutions that you can choose for your business.




Site Improvement
Every day, millions of people access the Internet to find any information, product or service they want. And, they trust a website the most that appears first on Search Engine Result Pages (SERPs). So if you want to improve your business on the Internet, you need a high rank on SERPs. It will further provide access to a broad group of relevant audience on the Internet. This can be done by improving your website through SEO. It will not only make you visible on search engines, but also offers a natural online recognition as well as more traffic to your site.

Online Networking
Online networking or also called as social networking online is what people love the most. It has not a place only for chatting, to connect and share with friends, but has developed into the largest marketing platform that not only allows tremendous outreach and networking, but also allows interactivity that is very beneficial for businesses. In fact, web crawlers have incorporated online networking as a positioning component in their outcomes. It effectively bridges the gap between you and your customers.

Focused SEO
Achieving a high ranking is even more troublesome for large enterprises because there are many stronger organizations with more assets. Using focused SEO will give you a great business advantage by focusing on more forceful and fruitful marketing routines with ranking for major keywords. For this, hire a white label SEO agency already working with extensive undertaking level, corporate and E-Commerce clients.  

Pay Per Click Management
Pay-per-click or PPC in short, is the speediest way of getting visibility on SERPs. It is ruling the internet advertising industry due to its unbeatable benefits, quick results at smaller budget. Where SEO gives you result over time, PPC works instantly, if done with whole dedication. Positioning of a website for the right keywords takes longer with SEO. So the advertisers and business owners prefer using PPC to guarantee the best results for the most used keywords that internet users will use to find them.

The solution you pick is totally your choice. However, it is suggested examining the needs of your client’s business and objectives of your business too. Then choose the most suitable one. In case, you are running a business and looking for white label SEO programming, the best tools are: SE Ranking, Bright Local, Agency Platform and Market Bandit. All these instruments are programmed to tackle all your SEO needs properly. These devices contain loads of white label instruments and administration of web marketing of your business.


No matter what you choose between a white label SEO agency and programmed tools, it will give your business prominence and promote it well on the Internet while putting you on the rest.