PPC Trends You Can't Ignore in 2018

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. But hiring just another agency offering PPC services may not offer you the mileage you are looking for. The agency needs to be well-versed in the latest trends in the world of PPC. So here are some of the trends that you can’t ignore in 2018.

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Want to Hire the Best PPC Firm? Here are Some Handy Tips
Reasons to Hire a PPC Management Expert
Why PPC is the best Online Marketing Channel for Businesses?

Mobile Continues Growing

For the last couple of years, the thrust of PPC has shifted towards mobile device as the majority of websites generate the bulk of their traffic from mobile devices. 2018 would be the year where mobile PPC is expected to grow even further. Mobile PPC poses its own challenges and it is for marketers to create the right balance running ad campaigns for mobile as well as desktop users. 

Machine Learning Is In

Has the company offered you PPC services taken strides towards machine learning? Google has already signaled its intentions towards this by incorporating smart bidding techniques and also updating its ad rotation settings. The onus is now on PPC marketers to adopt these new strategies while planning and executing campaigns.

Ad Personalization

You have already seen how campaigns from the same brand appear differently on different devices. This is nothing but personalization and this isn’t limited to devices alone. Seasoned marketers are running more personalized campaigns based on the location of the user, the time of day and various other factors. Personalization ensures that the ads strike the right chord with the recipients and thus improve the odds of success. 

Predictive Marketing

Have you gathered tons of data about your customers, their shopping habits and how they use your product? It is time to put all this data to good use and run predictive marketing campaigns and take a lead over your rivals. If a certain category of products saw astronomical demands during the last holiday season you better plan a campaign before the next one even starts

Summary – In this write-up, we take a look at some of the trends that would dominate PPC market in 2018 and ones an agency offering PPC services in New Mexico can’t ignore. 

Want to Hire the Best PPC Firm? Here are Some Handy Tips

PPC is an amazing search engine marketing technique. And it doesn’t just offer great results but also fast results. Hence, if you want to offer a boost to your business, then it’s important that you make use of PPC along with other digital marketing techniques. But the question that arises here is-are results from a PPC campaign guaranteed? This is a tricky question to answer because the kind of results you obtain depend to a great extent on the on the effectiveness of the PPC campaign in question. If it has been done right, it sure will yield all desired results. But to make sure your campaign is handled in the best manner, you should hire a reliable PPC firm. If you don’t know what factors to keep in mind while choosing a PPC firm, then here are some considerations to dope on.

Also Read

Reasons to Hire a PPC Management Expert
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Here are Some Handy Tips

1. The first thing to consider is the fee charged by the company. If you are a business owner, then you probably have a budget for your marketing activities, just like you have a budget for everything else. And that is why you should look for a company that offers its services well within your budget. Yes, there is no dearth of fancy firms in the market, making tall claims, and charging sky high rates. But do you really need them? If the answer is an outright yes and you have no budget constraints, then go for any of such big names. If, however, all you are looking for is value for money, then you will do better with a company offering good services at reasonable prices. And no, finding such a company is not as difficult as you think. All you need is some patience, time and the desire to find the most affordable yet quality service providers.
2. Another important aspect to look for is the reputation. This point is extremely important. After all, you wouldn’t want your campaign to go in vain. Remember, reputation is not something that can be built overnight. Hence, checking the reputation of a company is highly advisable. Ask for their work portfolio. Check which clients the firm has so far worked with. If you see big names in the list, it is a green flag for you. If, however, you spot no known client name, you should be careful while deciding on whether or not to hire it.
3. The third thing to consider is if the concerned company is skilled enough to handle PPC campaigns. Well, if it’s an old company with a lot of clients, it’s likely that it understands the tricks of the trade. If, however, it’s a new firm, you cannot expect a lot from it. 

Not all PPC services India can give you desired results. And that is why choosing the one that best suits your requirements and demands is the best bet. Since you may not know which PPC firm is the most suitable for you just from your initial interaction with them, it’s important to follow the points mentioned above to be able to zero in on the right PPC service provider.

Author Bio

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I am an avid reader and my passion is to read and write articles. I try to hone up my skills with writing more and more articles and blogs for best PPC Service update.

Why PPC is the best Online Marketing Channel for Businesses?

Experts say that there are only two most effective online marketing channels that generate the highest return on investment for any business. These two channels are: pay per click (PPC) and email marketing. Between the two, PPC is even more preferable due to faster results. PPC opens up new revenue channels and brings in more profits so fast that ROI has become the topmost reason behind the popularity of this marketing channel. Apart from this, you can make a profit through this strategy in many other ways.

Why Pay Per Click is the best – Benefits of PPC

Reasons #1: High Return on Investment is the ultimate goal of every business and PPC does it effectively.

Email marketing is effective only when you have a strong house list and you are not looking for new customers. However, PPC helps you serve both purposes: updates existing customers and reaches new customers as well. You can compare the ROI of different years with regard to PPC, and certainly, you will get to know how stronger PPC is than any other advertising and marketing channel.

Reason #2: Waiting for results can be frustrating for business owners. They want quick results. PPC Does it for you – brings instant targeted traffic.

Business owners, especially those who have just set up their new websites, want instant results. Search engine optimization is a long term process and it cannot be ideal for newcomers, since the results may take months to years. Though SEO must go on always, PPC offers an excellent way to get immediate traffic and to your surprise, it helps you get significant sales within a few weeks. Overall, both strategies, SEO and PPC, should go in parallel because of their complimentary pros and cons.

Reason #3: Pay per click not only solves problems, but also help identify them. It finds problems with your promos, offerings and website too.

As soon as you launch PPC campaigns and start getting more traffic, you can easily judge which part of your website is working and which does not, how your website operates, etc. If your highly targeted traffic does not convert into sales leads, you are lacking somewhere. In this case, you need conversion optimization and site improvements. Sometimes, coding error may disturb your site’s functionality. When your white label PPC services agency notices it, s/he takes the action to investigate what’s wrong. When you start marketing with SEO only, it may take months or years to detect conversion problems with your website.

Reasons #4: Pay per clicks not only sells your products, but also builds your brand.

Even if you don’t get the expected number of customers through a PPC ad, but every ad contributes to your brand building by exposing you among potential customers. It is not pure branding, but a kind of branding that can be measured with usual PPC metrics like: More impressions equal more exposure, higher click-through-rate and good conversion rate that itself means direct selling success.

It is true that you can’t always start sell directly online and PPC is not ideal for all websites, but Pay per click is almost always a good promotional channel for almost every business, if you have a right PPC account manager.

 Summary:

A properly managed campaign by anexpert PPC account manager can help you earn a higher return on your investment as compared to SEO, email marketing and any other internet marketing channel. 

PPC vs SEO

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach.

Advantages of Google AdWords over SEO 

Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel.

Buy Position: want to rank number 1? You can buy it with PPC. When it comes to ranking SEO is hit and miss affair, and ranking for highly competitive keywords can be virtually impossible for new sites.

Instant: Traffic can start flowing in just a matter of few minutes once a campaign has been launched but with SEO, traffic usually take a little time to assemble, and there is no assurance that it will arrive at all.

Pay on Performance: You need to pay when you receive traffic but if you don’t receive any traffic, you owe nothing. SEO requires a big investment with no guarantees of successful campaign performance. Traffic and visibility aren't directly controlled by the SEO.

Time Control: You can decide when your Ads are seen. SEO has no such control.

Precise Tracking and Adjustment: You get instant precise figures, and you can modify your campaigns in real time. SEO campaigns can be modified, but it requires time and the results of which may not be seen for months.

Landing Page Control: You can control which page search visitor see. With SEO, the visitor can see any page the search engine has in its index.

Region Control: You control the regions and countries in which people see your Ads. With SEO, you have no control over regions or countries.

Precise Keyword Targeting: You select the keyword terms under which you appear. This helps you to run solidly focused campaigns. With SEO, pages can show a wide range of keyword terms, and sometimes these terms are not relevant to your campaign. This can make campaigns more difficult to measure.

Control Your Budget: You can be specific on how much you want to pay for any given time, and you can stop and re-start campaigns when you feel comfortable. SEO involve a big investment so the campaign can’t be easily switched off.

Advantages of SEO

Due to the features and flexibility of PPC, people use SEO because of two things:

SEO has zero cost per click but this doesn’t mean SEO is free. SEO is time intensive, and cost a lot of money and it can also involve third party costs, such as link buying. However, the on-going cost of a well-executed SEO campaign can come in well under PPC advertisements particularly if good rankings are maintained.

People try to trust the main listings more than they trust the paid listings. The main listings receive the lion share of audience and clicks.

The Advantages of Feeding PPC into SEO, And Vice Versa

PPC is a perfect testing platform for SEO, the SEO suggest may be a keyword term worth the time and effort in ranking that term. Possibly the keyword term doesn’t receive as much traffic as you suggest. By running a PPC campaign on the keyword terms prior to implementing an SEO campaign, the SEO can receive a more accurate estimate of the search volumes. The SEO might also want to check for the wording of language on landing pages to check how altering the copy favor search spiders which make a difference to conversions.

PPC outsourcing further explain that SEO can feed back into PPC campaigns Because SEO casts a wide net, traffic logs can sometimes reveal lucrative keyword combinations that the research tools do not.

An SEO strategy develops with time and should reduce the cost-per-click price of a combined strategy. If a website is well ranked for expensive terms, then you may be able to change PPC bidding away from these terms and use the funds on other terms.

How to Market Yourself as a PPC Expert?

The demand for Pay per Click marketers in at an all-time high as small and large businesses alike are spending billions of dollars on this marketing strategy. It is estimated that 87% spend on Search Engine Marketing goes into PPC and mere 11% into SEO with other strategies accounting for the rest. So if you thought SEO was bigger it is time to think again. This demand has encouraged many PPC specialists to leave 9 to 5 jobs and start their career as freelancers. Here you get to use all your technical skills and marketing acumen to set up campaigns for your clients and run them successfully. You must get to the bottom of the pit as far as different Ad Networks are concerned and maximize Return on Investment for your clients.

However starting your career as a PPC freelancer is never easy. Marketing your services and attracting clients often becomes a bigger challenge compared to managing the project itself. If you have worked with an agency in the past you may have bothered little to know how projects are sourced from clients and how the service is marketed to customers around the world. It’s never easy and there is no single route towards success. Below we take a look at some of the ways in which you can market yourself as a PPC freelancer.

• Set Up Your Website – Not owning your own domain is a sin if you would like to start your freelancing career with PPC.  A website not only establishes your credentials as a specialist but acts as your best marketing tool and helps you reach out to potential clients.
• Try PPC – If you aren’t broke and have set aside some budget to market your services, there can be no better way than marketing yourself by running a PPC campaign. It will not only generate immediate leads but would also help you exhibit your skills in front of your target audience.
• Start A Blog – Blogs have become one of the best ways to generate strong leads in today’s world. Blogs help you connect with potential customers and also educate them on the importance of PPC marketing.
• Craigslist – Millions of people around the world post ads on Craigslist and consider it to be one of the best marketing platforms for freelancers. The fact that it is free and allows you to market yourselves in different cities around the world makes it popular.
• Network With PPC Specialists – PPC freelancers around the world are seeing merit in collaboration. When you collaborate with other freelancers you stand a chance to get a project from them and also share your excess work and make a small margin out of such engagement. It also allows you to take up large accounts that cannot be managed by a single individual.  
• Word of Mouth Marketing – In your early days as a PPC Expert freelancer this is perhaps one of the best ways to grow your business. When you achieve goals for your clients and they are happy with your work, ask them to write a testimonial or share your name on social media. This would go a long way in promoting your services.

The above marketing ideas are mere suggestion and there is no harm in trying other ways to generate leads. For instance if you believe newspaper ads would help you attract clients, you should surely market yourself accordingly.

Summary
This article talks about ways in which one can market themselves as PPC freelancers and make a career in this industry.