The demand for Pay per Click marketers in at an all-time high as small and large businesses alike are spending billions of dollars on this marketing strategy. It is estimated that 87% spend on Search Engine Marketing goes into PPC and mere 11% into SEO with other strategies accounting for the rest. So if you thought SEO was bigger it is time to think again. This demand has encouraged many PPC specialists to leave 9 to 5 jobs and start their career as freelancers. Here you get to use all your technical skills and marketing acumen to set up campaigns for your clients and run them successfully. You must get to the bottom of the pit as far as different Ad Networks are concerned and maximize Return on Investment for your clients.
However starting your career as a PPC freelancer is never easy. Marketing your services and attracting clients often becomes a bigger challenge compared to managing the project itself. If you have worked with an agency in the past you may have bothered little to know how projects are sourced from clients and how the service is marketed to customers around the world. It’s never easy and there is no single route towards success. Below we take a look at some of the ways in which you can market yourself as a PPC freelancer.
- Set Up Your Website – Not owning your own domain is a sin if you would like to start your freelancing career with PPC. A website not only establishes your credentials as a specialist but acts as your best marketing tool and helps you reach out to potential clients.
- Try PPC – If you aren’t broke and have set aside some budget to market your services, there can be no better way than marketing yourself by running a PPC campaign. It will not only generate immediate leads but would also help you exhibit your skills in front of your target audience.
- Start A Blog – Blogs have become one of the best ways to generate strong leads in today’s world. Blogs help you connect with potential customers and also educate them on the importance of PPC marketing.
- Craigslist – Millions of people around the world post ads on Craigslist and consider it to be one of the best marketing platforms for freelancers. The fact that it is free and allows you to market yourselves in different cities around the world makes it popular.
- Network With PPC Specialists – PPC freelancers around the world are seeing merit in collaboration. When you collaborate with other freelancers you stand a chance to get a project from them and also share your excess work and make a small margin out of such engagement. It also allows you to take up large accounts that cannot be managed by a single individual.
- Word of Mouth Marketing – In your early days as a PPC Expert freelancer this is perhaps one of the best ways to grow your business. When you achieve goals for your clients and they are happy with your work, ask them to write a testimonial or share your name on social media. This would go a long way in promoting your services.
The above marketing ideas are mere suggestion and there is no harm in trying other ways to generate leads. For instance if you believe newspaper ads would help you attract clients, you should surely market yourself accordingly.
Summary
This article talks about ways in which one can market themselves as PPC freelancers and make a career in this industry.
This article talks about ways in which one can market themselves as PPC freelancers and make a career in this industry.
