Digital
marketers and business owners are now well aware of the benefits of online
marketing in their favor. They know how beneficial search engine optimization could be. This
increasing popularity and fast spreading awareness of internet marketing has
further made the concept of SEO reselling a hit.
When it comes to
digital marketing, businesses have two options: in-house team or SEO
outsourcing option. Let’s talk about in-house team. When you choose to hire a
few SEO experts to sit in your office and work for you, it involves huge
expenses, including salary of employees, resources, time-to-time training cost,
etc. Apart from that, you have to pay your employees regardless of the results.
So it is entirely a no-no option.
Secondly,
outsourcing SEO services come as the most convenient and affordable option for
the business owners and digital marketers. This concept has further led to the
rise of white label SEO term. White label SEO service provider offers services
to a web designing or web hosting company that are further sold by the buying
company to their clients. This intermediate company is known as SEO reseller in
India. An SEO reselling company buys services from a white label SEO provider
at a lower price and sell these services to their clients on their own brand
name and at their own price which is usually higher than the cost price of
these services.
When you hire a
reselling partner, your involvement matters a lot. They will develop different
strategies and campaigns according to your project requirements; and you have
to follow them accordingly. It basically involves following three steps that you
must be knowledgeable about:
1.
Planning: The first step of SEO reselling
partner is an analysis of your website. They deeply audit your website and the
target of analysis is Meta tags, content and other technical elements on your
website that could impact search engine ranking of your website. It helps them
plot a unique custom plan for your campaign, budgeting and researching
accordingly.
2.
Management and Implementation: An SEO Reseller India partner helps their clients to implement unique and result-oriented
techniques that include On-page optimization, off-page link building, content
marketing, paid search, social media marketing and everything that helps
improving a website’s ranking and
traffic as well conversion.
3.
Regular Reporting: This is the only and
the best way to judge the performance of your website and worthiness of the
service provider you hire. Reporting on a regular basis is a must. This is the
final step of each service cycle. A full-established and organized report
contains results of ran tracking, conversion tracking, website performance data
and implementation of automated tracking. On the basis of the reports, SEO reseller
makes suggestions for the next cycle.
With increasing
online businesses, demand for SEO reseller program is growing. This growth can
make you confused when you have to find a genuine service for your business.
Before settling down with an SEO reseller in India, consider a few factors like
their social media presence, advertising level, their own ranking, rating and
review from previous clients, etc. A good reseller helps you and your client
gain immediate revenues and bring loyalty to your company.
Summary:
SEO reseller programs are gaining popularity day by day because of
increasing digitization of businesses all over the world. Before you settle
down with an SEO reseller partner, making yourself aware of everything is
beneficial for you.
