With the increase in the demand for SEO, the industry is rapidly growing with an enormous quantity of digital marketing agency. There is no doubt that nowadays everyone wants to grab a strong online presence for their webpage and has only one goal in mind, i.e., to be on the top of the first page in the SERPs.But to make this wish a reality, you need to make sure that your website is full to search engine optimized.
How does SEO work?
To make SEO work on your webpage, you must follow a mix of On-Page and Off-Page SEO techniques. Some of these techniques are quite technical, and you might require a professional to implement them, for example, setting up SSL, increasing the speed of your site, and enhancing the user experience, etc. Non-technical practices such as the addition of quality content, keywords, and meta-tags, getting high-quality backlinks, reviews, and listings require only SEO guidelines and policies shared by the search engines.The field of SEO is extremely dynamic and not confined to the practices mentioned above. So, if you are thinking about getting to the top without any help, then we will recommend that you hire an agency or company that offers digital marketing services as cannot study one article on SEO and decide to call yourself a master of the field while others spend years of mastering and perfecting the skill.
Choosing the Right Digital Marketing Agency to Perform SEO
The market is currently overwhelmed by the number of companies offering SEO services. They try to prove that they are the “best” in the market. Have you ever wondered; if there were so many “best SEO Agencies” in the market, then wouldn’t all sites be on the first page of Google?
So, today, we will discuss the red flags that can easily tell whether an SEO or digital marketing agency is terrible news for your business:
- Specific Number of Links
Companies that offer a specific number of monthly links or a promise to provide you with a particular amount of links on your website are for surely using black hat techniques. We all know that SEO is a time-consuming procedure, and anything that has submitted on high-quality sites is always reviewed. You can never be too sure about what will be accepted after the site owner has considered.
A company using automated links which can be irrelevant for the business or using black hat techniques to improve the link ratio is useless and harmful. Link building that involves SEO strategies and proper SEO work that can take a lot of time. It is always recommended to go for the technique that lasts longer and has a more engaging impact on the site. Other methods such as PBNs, etc. last shorter, a figure can be displayed, but you can never have the desired output, and worse can even get manual action from Google.
- Pre-determined Amount of Traffic
Even though good SEO brings the right amount of traffic on your site, it is not easy to provide an estimate of the traffic that will end on your website. Any agency that promises you a specified number of people on the site is undoubtedly lying to you.
It is easier to release bots on the site that will increase the number of traffic on the “Analytics” page, but they leave no impact on your business and do not contribute in helping the company in any way.
- Lack of Transparency
When you have worked for a company, and the project is deemed as successful; what do you do? You put it in your CV or portfolio. SEO Companies who are biased enough not to let their clients’ go through the results of their previous projects encourage a lack of transparency. These companies do not have anything on the record to show you.
It recommended that before investing in hiring and SEO, always look for reviews and testimonial references. If you are unable to find any, you know you should be looking for another agency.
- Instant Ranking on Top Pages
An agency trying to bluff with the people who are interested in their services will promise you high rankings within a short period. A company who claims to give you top page ranking in a short time are bad news. Their technique usually ends with them explaining several problems that your website has and will make you realize that you need to fix the issues to get the desired results. Once the contract finished, businesses end up with a combination of keywords with zero to no monthly search volume.
- Cold Emails
Cold emails are the epitome of blind marketing. When a company wants to spread its name without targeting a relevant audience, they pitch to random email lists hoping to score a contract. It shows a lack of technique and inadequate knowledge regarding digital marketing.
Agencies sending cold emails have probably purchased a bulk of emails from a provider or scraped them. That means that they have no clue about what you do in your business. They claim to work for someone and a proficient in something they don’t know. Some companies are deeply involved in this technique of spam based marketing, which is why they end up in the spam folder of your email.
Conclusion
Let’s conclude this article with a few key points that you must consider before hiring someone to perform SEO for your website.
- Keep in mind that SEO is not a short-term procedure, and it involves a lot of techniques and processes.
- You can never be too sure about the figures and results that you would be reaching because of your SEO strategies.
- Google changes policies now and then so it is essential to understand and remain up to date with the plans.
We hope that this article will help you in identifying shady agencies and individuals practicing black hat SEO skills. If you are looking to invest in affordable SEO services, then make sure that the company being hired has a good track record with proven results.
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