Showing posts with label Social Media for business. Show all posts
Showing posts with label Social Media for business. Show all posts

Wednesday, 10 July 2019

Instagram: The Perfect Social Networking Platform for Businesses

It has already been discovered that Instagram has been responsible for surpassing both Facebook as well as Twitter in terms of the total number of users who are active. Currently, Instagram is the most preferred social networking platform that most of the businesses use for marketing their business. Instagram is simple, convenient, and user-friendly. The growing popularity of Instagram is what has helped businesses to trust this platform more in comparison to the various other platforms that are there. There are few businesses that are still confused as to why Instagram is ideal for them as well. According to blog.hootsuite.com, there are almost 25 million businesses on Instagram.

Consider the list of reasons to find out why Instagram is going to be perfect for your newly established business.

Instagram hashtags are on the rise

You already know about the Instagram hashtags and this is not something new. Hashtags are responsible for making the Instagram posts discoverable and people who are looking for the type of business that you are into will easily come across your business with the help of hashtags. Hashtags are considered to be one of the most straightforward ways of connecting with people who are interested in your business and the services and products that you are offering. If you use appropriate and relevant hashtags, you can be assured that you are going to get more customers, and this can even increase your business revenue. You can also use Like4Like in the caption so as to receive more likes on your posts.

Business profiles on Instagram

Businesses that are on Instagram can make use of the business profiles in order to make them look more professional. Business profiles have numerous advantages and you will have the option of adding your contact details as well. The contact details will help people to locate you or contact you in case if they have any kinds of questions. Apart from that, you will have the option of understanding how all your posts are performing.

You will get detailed knowledge regarding when your audience is active and also the kinds of content that they are interested in receiving from you. In addition, you will also understand the number of website clicks that you are receiving. If you have just started your business on Instagram, it is suggested that you switch to your business profile so that you can get the best out of it.

Increased duration of videos

Earlier, videos on Instagram had a length of 15 seconds only. This made it extremely tough for marketers to highlight the important stuff. However, currently the duration of the videos on Instagram has been increased to one minute and this has been proving to be truly beneficial for numerous businesses already. You can make use of Instagram videos for displaying how your products are created or interesting behind-the-scenes, that will arouse the interest of your present and potential audience.

Conclusion

There is no denying the fact that marketing on social media is crucial for all businesses, whether they are big or small. Make sure that you are also taking your business to Instagram so that you can taste success faster in comparison to the other social networking sites.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Tuesday, 8 August 2017

Tips to Improve Your Business Online Presence with Social Media

We all are well aware of the power of Social Media. In business, media is crucial for increasing the
brand awareness; collect the information and suggestion about the products and services. It can help to promote right things at the right time.

So, have you taken out time to set-up social media accounts? If yes... Are you taking out enough time to post regularly, to interact with your customers and using your social-media platforms as an opportunity to share information about your products or services.  Remember, only through effective interaction, you'll be able to build strong relationships with your customers and improve your business sustainability.

Let’ just get into the major tips to improve business online presence:

Choose the Right Platforms

Before creating an account on any Social Media platform make sure you know which social media platform is right for your business growth. 

  • Facebook: Is one of the largest social media platforms, Facebook experiences over 700 million active monthly users. If you are looking to reach out the wider audiences, Facebook is the place to start. Here is some strategy that makes your Facebook Marketing to next level. If you are new on Facebook world visit here and known how to Create Facebook business page
  • Twitter: Twitter is matchless when it comes to content distribution and one-on-one customer engagement. Twitter users are more likely to make purchases from the brands they follow. If this is important to you, Twitter is the perfect platform. Follow your target audience and try to interact with them on a regular basis.
  • Instagram: Instagram is one my favorite Social Media platforms. It has a very less competition with the more engaged audience than any other platforms. It allows you to use images and a short video to enhance your customer's experience. When using Instagram, be creative, post attractive images to get the attention and make audiences want to share.
  • YouTube: Videos are always preferable, and YouTube gives you the opportunity to distribute engaging videos to millions of users.  Invest in high-quality videos for engaging conversations and effectively cross-market your brand. Also, read Tips to Improve YouTube Marketing Strategy
Set Up Chat Time

For many small businesses, personal interaction is one the best ways to increase customer satisfaction. Choose a social-media platform, create an event or post with an appropriate hash tag and make the opportunity to interact with the customers. Look for more discussion opportunities with the existing customers; this will help you to maintain the existing level of business success.

Create and Share Quality Content

For businesses, the social media goal is to get engaged with the customers by sharing quality content. But first, you need to look which social-media platforms are getting the most engagement. Are your customers more interested in interacting with you on Facebook, or do they prefer Twitter? What about picture views on Instagram? Which ones do your customers really care about? Remember, the right decision will take your business to another level of success.

Don't be a Spammer:

One of the big mistakes business can make on social media is coming off as the faceless organization with no personality. In today’s world, people identify your business or services properly then use it or hire you. Also, people want to get to know your company on a more personal level.

Give Right Information of Your Business: 

Make sure your business brand name is same on your other social media accounts. Peoples trust on your business if you give the right information to them such as right address, phone, and website. 

Do let me know in the comments below about your favorite platform you use to enhance your business online presence.