Tuesday, 23 May 2017

5 Ways to Win More Customers with Inbound Marketing

Inbound marketing generates 55% more leads than traditional and outgoing marketing and costs 62% less per lead. Inbound is even more effective for smaller businesses with limited marketing budgets—86% of small businesses focus primarily on inbound marketing.

A Brief Introduction to Inbound Marketing:

Inbound MarketingInbound marketing is a technique of attracting customers towards the products and services via content marketing, search engine optimization, and social media marketing.

Inbound Marketing Techniques

  • Social media
  • Search Engine Optimization
  • Videos
  • Blogs
  • Infographics
  • Powerpoint Presentations (PPT’s)
Steps to Implement Effective Inbound Strategy

# Investigate About Your Customers

The central idea behind inbound marketing is to optimize your website in such a way that it will appeal to your potential customers. In order to do that, you need to know who your potential customers are.

In our last post, we shared the step by step guide to know your customers to master marketing. Here is a quick revision:

  • Market Research
  • Talk to your salespersons and customer service agents
  • Regular Customer Surveys
  • Use of Social Media
  • Talking to Your Customers
# Create Compelling Content

Google loves content and so do the audience. Nothing can work better than creating an engaging content on your site. The easiest way to do this is to focus on problems and create content that will help to solve that problem.

# Build Brand Engagement 

Inbound marketing channels such as blogs and social media encourage two-way conversation. The option to post comments and give opinion leads to meaningful conversation and discussion. These feedbacks also help to learn and understand the audience.

# Build Website Traffic

Content is the only way to get a potential audience to the website as content is easily found. Providing valuable and relevant content gives people a reason to share your content across social networks so it’s seen by friends, colleagues, and followers. 

# Convert Traffic to Customers

Now that you have a traffic to your site, you need to build a strong relationship to turn that traffic into potential customers. Talk (share videos, PPT’s and Infographics) about the benefits offered by your company, new content, promotions and special deals.

#Measure Results Regularly

Inbound marketing is actually very effective, but to see how well it works for your business, you need to measure your results regularly. Keep track on revenues, traffic, leads, ROI and conversions over the time, so you can improve your strategy if needed.

Having a desire to understand what your customers actually need can go a long way in creating a strong relationship with them.

Tuesday, 16 May 2017

Want to Master Your Marketing? Know Your Audience

Marketing is all about knowing your audience. SEO, User Experience, SMM, Content Marketing—no matter what marketing technique you use, the more you know your audience, the more effectively you can engage them in your product or service and turning them into loyal customers. Now the question arises, how to know your audience, exactly? “Marketing Research”-Yes, the answer is detailed market research and complete study about the customer behavior.

We are presenting a step-by-step guide to know your audience.

Step No: 1 Market Research

The goal here is to get as many details as possible about the people you are targeting, which you can later use to create brand awareness and build personas. Create personas for your customer groups, including demographics such as age, gender, geographic region, education, profession and income, as well as psychographics such as dislikes likes, opinions and values, purchasing habits, interests and lifestyle.

Step No: 2 Talk To Your Sales Team

Sales persons are the best at knowing your customers.

Your salespeople and customer service agents deal with the customers every day, and they understand what the customer is actually looking for. Ask them questions to identify common customer problems, as well as what customers like, dislikes, want and need.

 Step No: 3 Regular Customer Surveys

With the simple tools such as Survey Gizmo or Survey Monkey, you can easily create a question bank with tons of questions designed for the quick customer analysis.  But, these tools no longer offer a free account, so to make use of them, you’ll need to sign up for a 14-day free trial.

 Step No: 4 Social Media

Nothing can be better than social media, it’s free and simple.

Use Social Media platforms strategically. Follow your targeted audience or existing customers to see what they are saying— to you and about you. Set up an alert to get the notifications when someone mentions your industry, brand and anything relevant to your business.  By doing this you can learn more about your customer’s priorities and needs.

# Step No 5. Talk to Your Customers

If possible, get to know your clients personally. What do they want to talk about? What are their concerns? What appeals to them or turns them off about the products or services you provide? How can you make their lives better? Etc. When your customer sees that you really understand their needs, you turn that relationship into a partnership that benefits both sides.

By knowing your customer, you can take your customer-vendor relationship to the next level.

Tuesday, 9 May 2017

Facebook Marketing Strategy and Remarketing Ideas

If you are new to Facebook marketing or your current  Facebook marketing or Remarketing strategies are not working, you are at the right. We have a  collection of tips and pointers to rule over Facebook advertising and marketing.  Every website has different types of consumers and  you need to  segment them properly in order to benefit your Facebook marketing strategy.

We’ll start off with the basic strategies of Facebook Marketing and Remarketing ideas:

1. Create Posts At Non-Peak Times

Whenever someone visits Facebook, there can be 1,000 potential stories on an average to see from the people they are friends with or from liked or followed Pages. A majority of these posts are published during the day the times between 8:00 a.m. and 6:00 p.m. ET.

A Facebook strategy to beat the noise is to Post at non-peak times. 

•    7:00 a.m.
•    11:00 p.m.

2.    Post repeatedly– five to six times a day

With the increase in Facebook postings chances of increase in total clicks and engagement also escalate. A greater volume of updates, even if those updates hold steady with engagement, will lead to more total interactions via simple addition. More posts equate to more of everything.

3.    Target Audience Wisely

Targeting potential customers is the rule that works for all the forms of advertising: Make strategy and try to reach people who are interested in your product or service.

Then tell your story.

4.    Optimize Your Facebook Ads

You can spend a lot of time changing, tweaking and testing your ads and often this is time well spent.
 But, there are some basic guidelines that are good to follow.
•    Use of proper grammar and punctuation
•    Share images, videos or Gif’s to make it more interesting
•    Call –to-action always works
•    Talk about facts

•    Capitalize all letters or have all in lower case
•    Use too generic photos.

5.     Lastly, it’s all about conversions

Like any other kind of marketing, advertising, Facebook Ads should also be measured with ROI. Because you need results from each individual ad. Facebook will not show what ad generated what sale.
The solution for this is to work with a conversion tracking service that tracks every unique ad you create and register every sale.

We have delivered a healthy dose of effective Facebook marketing and advertising. Hope these ideas will work for you.
Stay Ahead In the Marketing world!