Showing posts with label digital marketing industry. Show all posts
Showing posts with label digital marketing industry. Show all posts

Monday 8 February 2021

20 Types of Digital Marketing that Works



Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging.

These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions.

Using various channels of digital marketing will help you create a well-rounded plan that will achieve the best results.

20 Effective Digital Marketing Tools


1. SEM


SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic.

Keywords are a cornerstone of digital marketing. Without keywords, campaigns would not even take off. So, you need to identify the keywords your target market uses to search on the internet for the products, services or solutions they need. Google Keyword Planner is a fast way to start with keywords.

2. Pay-Per-Click


Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. You can see PPC ads at the top and sides of a search page or on YouTube videos and apps. With PPC ads, you pay for results only. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage.

3. SEO


SEO or Search Engine Optimization involves multiple strategies for increasing the visibility of a website. The more prominent your pages are in the search results, the more likely you will draw attention and capture your market.

Content is a waste if it can't be found. Since SEO helps you to rank in top search engine places, your target audience can find your website constantly looking for keywords used in your SEO campaigns.

Approximately 91.5% of web traffic is shared by Google's first-page sites. Google's first organic search alone gets 32.5% of traffic. Therefore, SEO is a must for any digital marketing campaign.

4. Content Marketing


The core of every digital marketing strategy is good content. No matter the strategy, platform, and target audience, you need compelling and relevant content.

Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. It also helps to increase followers on social media and enhances more visibility of many product pages.

If your content is good, then your SEO ranking and conversion rate would successfully show it.

5. Email Marketing


Email remains one of the most successful marketing strategies. It can be integrated with a content management campaign, delivering user satisfaction, and turning an audience into consumers over time.

According to the American Association of Advertising Agencies (4As), email marketers must know how to construct persuasive campaigns. Email marketing tools can deliver several different predictive metrics, and boost both open rate and conversion rate.

The Open rate is the proportion of recipients that opened the email, while the conversion rate is the number of recipients who opened the email and clicked a connection in the email.

There are a lot of email marketing tools that fit well with WordPress. These WordPress email marketing plugins allow you to do email marketing campaigns efficiently, get leads, and increase conversions.

6. Social Media Marketing


Social Media Marketing (SMM) is a method that uses social media to promote a brand, product, or content. It can be done organically, through paid ads, or both simultaneously.

Use social media sites where your target audience is at. For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on.

Some of the best advantages of SMM include providing validation of your online presence to your audiences when they share your content. You may also use your social networks to interact directly with your audience.

7. Advocacy Marketing


Advocacy marketing, or word of mouth referral marketing, is a social media marketing strategy that more and more marketers are prioritizing. It involves getting customers who are now loyal followers of the brand to talk about your brand and products.

Having existing customers publicly supporting and promoting your brand is a plus since 80% of shoppers do online research before purchasing.

In fact, 83% of shoppers trusted referrals from family and friends or recommendations from fellow customers. Word of mouth referral marketing may be free, but that path to get there is a combination of different techniques to bring meaningful customer experiences.

8. Influencer Marketing


Digital influencers are experts in specific niches followed by a large number of audiences. Digital influencers may create brand-specific content and use their influence as a platform to promote brands, whether paid or unpaid.

More and more brands use influencer marketing in their campaigns because they are getting more engagements and conversions. Even with some risks, influencer marketing proves very successful in bringing the brand to people more intimately via influencers that are closer, and usually more trusted, by audiences.

9. Affiliate Marketing


Both influencer and affiliate marketing is utilizing a position of authority or credibility that influencers or industry experts have, to market a product or service to their followers.

Affiliate marketing allows you to tap into target markets in more specific niches through brands that are already doing well in them. This way, you cover as much ground in the market as possible. At the same time, your affiliates will also get to tap your followers and supporters. It is a win-win marketing strategy, if done correctly.

These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws for the influencer’s audience, to build some buzz around the brand.

10. Video Marketing


Video Marketing promotes a brand or offers products through the use of video. Sites like YouTube, Facebook, Twitter are perfect for video marketing. Video marketing builds trust and credibility and encourages people to share your content.

According to Think With Google's blog, 2 billion people are looking for something on YouTube every month. People search for entertainment, news, instructional or educational videos, research material and the like. It's a perfect opportunity to catch new customers.

11. Audio Marketing


In the mobile era, audio marketing deserves some attention from marketers. Even if they don't have the same dynamic of videos, formats like podcasts are increasingly becoming in-demand as people can consume this content on-the-go.

Podcasts are a real phenomenon that take the audience of radio, in particular. You can target topics for your podcasts that your target audience is looking for.  When you insert products or services contextually, podcasts turn into audio marketing that can be a huge sales opportunity.

12. Mobile Marketing


Mobile Marketing reaches people via SMS, social media, websites, emails and mobile apps.  Marketers may tailor special deals based on location, gender, age, and the like.

Recent research has shown that more than 3.8 billion people use social media in the world. Around 20% of U.S. customers spend five hours a day on their mobile. Users often invest much more time on apps than on web browsers.

Mobile marketing is also an effective means of capturing consumers.

13. Radio Advertising


In addition to the use of conventional radio waves, radio has also become digital. Radio advertisements are a perfect way for your brand to be heard. Using radio ads is a two-pronged approach to achieving as much as possible of your target market, especially when part of your target market is not always available online or do not have 24/7 digital access.

Even leads from traditional radio ads can go to your web site to find out more about the product they heard. It is also possible to advertise through Spotify and other radio applications. The advertisements you hear can be tailored based on the demographics of your target market.

14. Television Advertising


Like radio, TV is now digital. There are tons of choices for those who want to advertise on TV without paying costly ad slots.

Marketers navigate this marketing platform by integrating customer personal data with modern delivery methods such as addressable commercials. Cross-channel campaigns are also effective because whatever ads customers see on TV can be echoed on their digital devices.

TV ads can now be targeted through on-demand TV and streaming apps as well.

15. Viral Marketing


Viral videos can be optimized for digital marketing. The idea of viral marketing is to create something shareworthy. You create a piece of content that is so compelling that people will want to share it.

Viral content can be funny, controversial, about the latest trend, or can be topical. Brands use TikTok for brand positioning and marketing, strengthening their online presence engagements.

16. Instant Message Marketing


There are over 1.6 billion people using WhatsApp in 2019, demonstrating the influence and reach of instant messaging.

Besides WhatsApp, almost all social media platforms have their direct messages. When your clients need support, they can get in touch with these channels to get quick answers.

This quick response boosts your credibility and consumer satisfaction, leading to more conversions.

17. Virtual Reality Marketing


Virtual Reality (VR) can capture audiences and set your brand apart from the others in the same market segment. VR can give your audience an immersive experience with your brand, making brand engagements memorable.

It also enables you to tap into unique advertisers that may be looking for something new and innovative.

18. Conversational Marketing


Conversational marketing is the ability to have one-on-one personal conversations across multiple channels. It is more than just live chat, extending to phone calls, texts, Facebook Messenger, email, Slack, and more.

Identify which channels your audience is on and use conversational marketing tools, such as a unified inbox, to streamline your efforts.

19. Acquisition Marketing


Acquisition marketing combines different marketing tools and techniques with a specific focus on how to turn marketing efforts into revenue.

Strategies may include offering freemium products, launching education hubs, tightening the copywriting on the site, conversion rate optimization, and lead optimization.

20. Marketing Analysis


Digital marketing is highly trackable and measurable. Analytics helps advertisers to monitor consumer activity in high detail, like  how many times they click on a link, dwell time, CTR (Click-through rate), open rate for emails, and more.

But the huge amount of information can be intimidating, so marketers need to be skilled in interpreting data and optimizing it towards the marketing campaign.

Understanding all this data and using it to make strategic decisions is an important part of the work of a digital marketer, separating them from their traditional marketers.

Conclusion: Digital Marketing Skills Are Also Crucial


Digital marketing strategies are only as good as the digital marketers that use them. These strategies are merely tools, but skilled digital marketers can put them to work.

Digital marketers support the wider marketing team and the strategic goals of the whole company. They are also a voice for the customer and how they want to interact with a brand, strategically using channels to maximize investments, drive traffic, and conversions.

Many employers are requiring experience in Google Analytics, Google Ads, Facebook Ads, CRM tools, and more. Digital marketers also need to be knowledgeable in tools such as Adobe Creative Suites, have a working knowledge of SEO, and master keyword research.

So, make sure you also get the right people in your team who can maximize these tools with their unique efforts to bring your brand to the next level of digital marketing.

AUTHOR BIO


MAYLEEN MEÑEZ

Mayleen Meñez used to work in media before finding her true passion in NGO work, travelling thePhilippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

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Friday 8 December 2017

Job Opportunities After MCA in India - Digital Marketing Is New World Order

Tens of thousands of Indians graduate with a MCA degree every year. Given the IT boom that the country witnessed in the last three decades it has been one of the most promising career opportunities for MCA grads. As a student who graduated in this program a year back, I studied up with the belief that an MCA degree would surely find me a job in India’s booming multi-billion dollar software industry. Traditionally this has been the choice for most people who have pursued this program. However reports of slowdown in software development industry over last few quarters and stories of automation making many IT job profiles redundant came as a rude shock to me and many of my peers.

So was it going to be all doomsday for us? Not really as the famous inventor Alexander Graham Bell once said “When one door closes, another opens”. And that door is Digital Marketing. I followed my friend and walked in for an interview with a digital marketing agency and today I am in total love with my job. On the hindsight if I had stuck with the idea of finding a job in software development perhaps I would still be facing interviews every weekend. In fact Digital Marketing has emerged as one of the best career options for MCAs and even engineers graduating in IT and Computer Science.

Digital Marketing, The New World Order

It is interesting to note that a decade back Digital Marketing didn’t attract the creamy layer among MCAs. With every MCA wanting to try his hand at coding and software development there were few takers for these jobs. In fact many of my peers suggested me to avoid this industry and some even termed it as ‘menial job’. Yes a decade back salaries were low and this industry was more seen as a transit option for those who failed to earn campus placements or didn’t have the required academic credentials to make it to software development.

But things have changed and Digital Marketing is seen as one of the fastest growing industries in the world.  As someone who has constantly kept an eye on the job market I see it as the New World Order and one that is expected to employ most of the MCA graduates in India for the next decade. Seeing my enthusiasm many of my friends who had earlier criticized my decision ask me about the best job profiles in this industry. So here are three profiles that a MCA graduate should aspire for given the growth opportunities they promise -

Web Designing

In the last three decades this is one industry which has only shown growth. Today there are nearly 4 billion Internet users around the world and close to a billion websites. Still more than 50% of global population hasn’t ever accessed the Internet. It has been estimated than the number of people engaged in web development industry would double by 2022. And this where people like may find our dream career. What is also encouraging is the fact that millions of websites around the world shall have to be redesigned to adhere to mobile responsive standards. As someone who is working as a designer and more specifically handing clients looking for responsive web design India, I can vouch for the fact that this is surely one of the safest career options.

Search Engine Optimization

According to a research report published by Borrell Associates the SEO will grow into a $72 billion industry by 2018 and $79 billion by 2020. It is the same agency that stuck its neck out in 2008 and predicted this industry to grow up to $30 billion in 2016 and beat this estimates to eventually grow into a $65 dollar industry. More than a million new jobs would be created in this industry in the next three years. With India being the hub of global SEO industry we are expected to benefit the most from this growth. In fact SEO jobs offer a constant learning opportunity and I surely see this as one of the greatest incentives in this field. It is said there is never a dull day in the life of a search engine optimizer. With search engines rolling out new algorithms regularly there is lot of action for an SEO expert.

PPC Management

Pay Per Click Management or what is popularly known as Paid Search marketing is another interesting area in the digital marketing industry. With businesses seeing incentives in reaching out to their target audience using paid ads we are witnessing a new growth phenomenon. It is estimated that PPC spends would double in the next few years and that surely send out a positive signal as far as employment is concerned. I would love to become a PPC expert in the future that would add to my skills as a web designer.

To sum up, as a MCA graduate I was in shock hearing stories of slowdown in the IT industry but now a year into digital marketing I am happy I made into an industry that promises growth and an exciting career ahead.

Summary

In this article we take a look at how the digital marketing industry is attracting the best MCA graduates in the country and why this sector is about to grow manifold.