Relationship between SEO & SMO

 Social media improvement is turning into progressively necessary for computer program improvement, as search engines square measure progressively utilizing the recommendations of users of social networks like Facebook, Twitter, and Google+ to rank pages within the computer program result pages. The implication is that once a webpage is shared or liked by a user on a social network, it counts as a vote for that webpage's

quality. Thus, computer programs will use such votes consequently to properly rank websites in search engine results pages. what is more, since it's harder to tip the scales or influence the search engines during this manner, search engines square measure golf shot additional stock into social search. This, in addition to progressively customized search supported interests and placement, has considerably hyperbolic the importance of a social media presence in computer program improvement. thanks to customized search results, location-based social media presences on websites like Yelp, Google Places, Four square, and Yahoo! native have fully grown progressively necessary. Rob Reed, founding father of location-based promoting platform Moment Feed, has expressed that, entering into 2013, native improvement on social platforms is currently a strategic imperative" instead of a luxury.
While social media improvement is expounded to go looking engine promoting, it differs in many ways in which. Primarily, SMO focuses on driving traffic from sources aside from search engines, although improved search ranking is additionally a good thing about thriving social media improvement.