Online Marketing Trends & Strategies For 2017-18

We are already in 2017, but it's not the end yet. 2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketing is a field dominated by those who plan ahead, anticipate changes, and jump into new trends before competitors do, so we suggest you follow five digital marketing trends and strategies in 2017-18:

Lets's jump into them:

Content Marketing: Content will always be on the top "Google loves content" and so do the audience. Marketers create engaging content to make their customers act upon it as it generates conversions. Content marketing is going to be something very important in coming years as well. Start planning, create a quality content now, to ensure success tomorrow.

Native Advertising: Native advertising is a type of online advertising that matches the form of a platform where it appears. It is one of the oldest marketing trends. It has been used for years by brands as it's one of the easiest ways to get natural looking visibility on the internet. In 2017 we can see more improved versions of native advertising used to grab consumer's attention.

Live Video's: People who use social media are very well aware of the live video trend. It is actually something very much in trend these days. With numerous apps like Facebook and Periscope, these videos have helped businesses to connect with their customers and promote their brand among them. Thanks to the fast growing internet and the pervasiveness of mobile devices. In 2017-18 live video's will be fully utilized by more brands and individuals than ever.

Social Media: Many businesses don't put many efforts in social media promotions as they don't see revenue coming from it. It is expected that this will change in 2017-18, as social networks are increasing e-commerce capability. Social media will bring more value to the business, and it's not just meant for entertainment. Targeting the right audience at the right time can bring a lot of revenue to the business.

Personalized Experience: By offering personalized content companies can for sure increase the number of conversions, sales, traffic and can force users to stay for longer on their websites and encourages customer satisfaction. Create personalised experience and let your customers contact you!

Serve Well! That's all marketing is all about.... Good Luck for 2017-18.

Remarketing - Best Way to Follow Your Visitors

When the visitors get linked to the web page without making an immediate inquiry or purchase, the clever process to get more such visitors for your site is called remarketing. In from of the targeted audience that has regular access to your site, this allows you to position targeted ads. There are different formats of positioning the ad remarketing ads on the websites. One is in the form of images and other in the text. The Google Adwords manage all the ads on the website. In this way, the visitors become able to see such ads on the sites if they allow seeing them.

When the sales process is considered as competitive and long, then Google remarketing seems to be an ideal tactic. Raising the image of any brand and improving the sales conversions is possible through this powerful tool of advertising. Many of the renowned and even small brands prefer remarketing to increase the online presence and hike in sales. With the rise in the use of the internet, the companies are more inclining towards remarketing and it is the second most preferred plus effective advertising medium after Television. 

How does it work?

After the meeting the criteria, there marketing place cookies on the site visitor’s machine. The remarketing list gets a Cookie ID and keeps it in the record. There can be a variety of different criteria with the multiple lists. It works effectively to provide the desired pageviews to the webpage even the visitor didn’t make any purchase or ask any query. The cookie ID stays on the marketing list as there are a variety of advertising controls. There is also a feature of blocking advertisements on particular webpages and impression caps that show a number of ads show to an individual a day. The major purpose of relying on the Remarketing is to place the ads and grab the attention of buyers towards it. The addition of controls for advertisers and more features have been introduced by the Google Inc for remarketing. The upgraded Google analytics code is used to allow the use of more features by showing the flexibility as well. Without the need to place specific code, this allows for lists to be managed and created. There are many other benefits of remarketing other than increasing brand’s image and incline more buyers. 

Things to Know about Remarketing

Before activating the campaign, you must be aware of the limit of cookie IDs on each remarketing list. The successful campaign has two different traits. The first one is to contain some form of appeal for encouraging it back to the webpage. The second is to make sure about the relevancy of the ad for which the page visitors search for. You can be able to create the ads if your aim is to raise the awareness of the brand. Every user is able to track outcomes through the normal tracking of conversion as it is the [art of Google Adwords. It is one of the trusted ways of raising your brand’s image and increasing its online presence as well. 

The Human Side Of B2B Social Network For Business

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. It also offers consumers the interactivity and immediacy what the consumers want and anticipate. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. But the truth is that in the free time, even the top business leaders socialize with family and friends online.  Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business.

Besides this, there are several,  B2B brands who come up with forward thinking and accept the importance of B2B social network for business. They harnessed the true power of social media through powerful campaigns and  intelligent strategies. It is very important to take the sidestep social revolution for the branding of their business. 

Below are the three benefits  B2B social network can deliver for your business:

# 1. Leads and traffic:

Implementing a strategy with  persistent marketing and high-quality content definitely attracts quality traffic and generate high-quality leads. Believe it, the feedback and the data are real-time, and hence are much more valuable. 

# 2. Campaign reach:

These days the users turn between mobile, web and social on a dime. While having seamless campaigns throughout the country will definitely open huge paths and thus creates a unified and pervasive brand presence that will help you to ensure that you get to the right audience and at the right moment, thus, generate a larger number of leads.

# 3. Cost savings: 

While applying right tools, one can measure, launch and modify their social marketing campaigns and thus can slow up their expensive production for a few months. In short, instead of  waiting through a traditional marketing cycle, come up with a B2B social network for your business. This will definitely give you highest impact possible. 

Social media marketing is a golden opportunity for B2B if it is done in an appropriate manner and with this aim, one of the leading online Business-to-Business network service provider, Marzee is offering the most reliable and effective solution to give your business a new recognition. We are the leader in offering B2B social network. So, contact us today!!