Monday, 11 December 2017

3 Reasons to Engage Services of SEO Consultants, Third is the Secret


In case you have an online business, odds are you've gone over words like "SEO," "SEO Marketing," and so on. In the event that you have, you're likely exploring your chances of making more out of your online business. Because, search engine optimization is fundamentally the best methodology for getting your website more than the typical visitors.

Here are two or three reasons why you may require services of expert SEO consultants.

Consultants are up to Date About Page Rankings 

They wouldn't be consultants if they didn't stay up to date with the latest rankings, what the most hot searches are, and what drives an online business to sell. A master SEO company, can report to you what exactly your online business needs. Also, what might attract more visitors to your website. The fact is that more visitors coming to your website, will build the odds that your products or services sell. A specialist will enlighten you precisely how to go about that.

Engaging an Expert Will Enhance Your Business 

No one knows more about your products or services than you do. You could offer some cutting edge stuff for all anybody knows. However, you have to get it out there for users to take advantage of it. This is the time when an SEO advisor proves to be useful. SEO consultants will enhance your online marketing strategy by employing latest tools custom fitted to your online business.

Specialists will Probably do Major Portion of the Work for Your Business 

You tweak your site endlessly yet it isn't increasing traffic, so you do further tweaking. A professional however, will do the same work but by following the trend. Search engine optimization isn't a stale method of website marketing, because search engines continue developing search modifications. The reason being, search modifications have shoppers at the top of the priority list, not businesses. A specialist will augment your website's potential by, applying trends that go along with continually evolving modifications.

Conclusion

Finding an expert SEO consultants Austin or a company is not difficult at all. It's all a matter of what budget you intend to plan for getting the desired traffic and profits.

Friday, 8 December 2017

Job Opportunities After MCA in India - Digital Marketing Is New World Order

Tens of thousands of Indians graduate with a MCA degree every year. Given the IT boom that the country witnessed in the last three decades it has been one of the most promising career opportunities for MCA grads. As a student who graduated in this program a year back, I studied up with the belief that an MCA degree would surely find me a job in India’s booming multi-billion dollar software industry. Traditionally this has been the choice for most people who have pursued this program. However reports of slowdown in software development industry over last few quarters and stories of automation making many IT job profiles redundant came as a rude shock to me and many of my peers.

So was it going to be all doomsday for us? Not really as the famous inventor Alexander Graham Bell once said “When one door closes, another opens”. And that door is Digital Marketing. I followed my friend and walked in for an interview with a digital marketing agency and today I am in total love with my job. On the hindsight if I had stuck with the idea of finding a job in software development perhaps I would still be facing interviews every weekend. In fact Digital Marketing has emerged as one of the best career options for MCAs and even engineers graduating in IT and Computer Science.

Digital Marketing, The New World Order

It is interesting to note that a decade back Digital Marketing didn’t attract the creamy layer among MCAs. With every MCA wanting to try his hand at coding and software development there were few takers for these jobs. In fact many of my peers suggested me to avoid this industry and some even termed it as ‘menial job’. Yes a decade back salaries were low and this industry was more seen as a transit option for those who failed to earn campus placements or didn’t have the required academic credentials to make it to software development.

But things have changed and Digital Marketing is seen as one of the fastest growing industries in the world.  As someone who has constantly kept an eye on the job market I see it as the New World Order and one that is expected to employ most of the MCA graduates in India for the next decade. Seeing my enthusiasm many of my friends who had earlier criticized my decision ask me about the best job profiles in this industry. So here are three profiles that a MCA graduate should aspire for given the growth opportunities they promise -

Web Designing

In the last three decades this is one industry which has only shown growth. Today there are nearly 4 billion Internet users around the world and close to a billion websites. Still more than 50% of global population hasn’t ever accessed the Internet. It has been estimated than the number of people engaged in web development industry would double by 2022. And this where people like may find our dream career. What is also encouraging is the fact that millions of websites around the world shall have to be redesigned to adhere to mobile responsive standards. As someone who is working as a designer and more specifically handing clients looking for responsive web design India, I can vouch for the fact that this is surely one of the safest career options.

Search Engine Optimization

According to a research report published by Borrell Associates the SEO will grow into a $72 billion industry by 2018 and $79 billion by 2020. It is the same agency that stuck its neck out in 2008 and predicted this industry to grow up to $30 billion in 2016 and beat this estimates to eventually grow into a $65 dollar industry. More than a million new jobs would be created in this industry in the next three years. With India being the hub of global SEO industry we are expected to benefit the most from this growth. In fact SEO jobs offer a constant learning opportunity and I surely see this as one of the greatest incentives in this field. It is said there is never a dull day in the life of a search engine optimizer. With search engines rolling out new algorithms regularly there is lot of action for an SEO expert.

PPC Management

Pay Per Click Management or what is popularly known as Paid Search marketing is another interesting area in the digital marketing industry. With businesses seeing incentives in reaching out to their target audience using paid ads we are witnessing a new growth phenomenon. It is estimated that PPC spends would double in the next few years and that surely send out a positive signal as far as employment is concerned. I would love to become a PPC expert in the future that would add to my skills as a web designer.

To sum up, as a MCA graduate I was in shock hearing stories of slowdown in the IT industry but now a year into digital marketing I am happy I made into an industry that promises growth and an exciting career ahead.

Summary

In this article we take a look at how the digital marketing industry is attracting the best MCA graduates in the country and why this sector is about to grow manifold. 

Tuesday, 21 November 2017

Features to Look For in Your PBX Phone System

In a digitally driven world some businesses don’t see incentives in investing in a professional phone system. After all emails, Skype and text messages can take care of all communication, isn’t it? If you have such a thought dominating your mind, you are wrong. When it comes to sales and support, a phone system is still an integral part of your business operations. And when you choose a PBX phone system you must ensure that it runs on cutting-edge technology. Here are some of the features that your PBX phone system must have to streamline communication.
  • VoIP Based – VoIP has streamlined communication and serves as the backbone of modern phone systems. You need to choose a phone system that is 100% digital and VoIP enabled. Such phone systems also help you cut down on your communication costs compared to analog systems of the past. 
  • Scalable – Is the system you are opting for scalable? While your business may start with 15-20 employees you may end up with a headcount well over 100 in the next few years as your business grows. You must choose a telephone system that is scalable and can accommodate the increase in demand from your business. Without a scalable system you may need to replace it with a new system when the demand grows. 
  • Security – The best PBX phone systems can fail your business if they don’t follow state-of-the-art security protocols. Digital technology is vulnerable to unauthorized access and this can serve as a killer blow for your business. Hence the system you choose should have stringent security protocols and should be accessible to only authorized personnel. 
  • 24/7 Support – Lastly you should choose a phone system that comes with 24/7 support. Disruption in your phone system can bring your entire sales and support operations to a halt leading to losses and hurting your brand image. In a 24/7 world of business, your phone system provider should offer you round the clock support. 
When you are choosing a PBX phone system you shouldn't compromise on any of these features and functionalities as they would help you streamline your overall communication setup and also help you cut down on operating costs. 

Summary

In this article we take a look at some of the features that your PBX phone system must have in order to streamline communication and help your business grow.