Top Updated SEO Do's And Don'ts To Try Out In 2017-18

Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. There are certain elements of search engine optimization which are important from the marketing point of view. Your website's layout, along with the fonts you're using, the images which are being placed, and finally the content in the form of articles which are being added – all have their own individual importance. All these things which you try out are done with a single goal in mind, and that is driving target audience to your website.


Here are top updated SEO techniques you need to try out in 2017-18:

Form Strategy With Your Audience in Mind

The key things you must focus on are what colors to use, what images to opt, and of course words to incorporate, including titles. After all you have to fulfill needs of your audience at any cost! Whatever strategy you are trying to make have to be based on your target audience. Forming a strategy without your audience in mind, is purposeless and a waste of your valuable time.

Make Website Easily Navigable

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Another key thing is making your website easy to navigate. If users can easily find what they are searching you have won half the battle. If they fail to quickly find the information they are seeking they will move away and try to find it on some other website. Your navigational structure should be based on the age, & technical prowess, of your target audiences, and last but not the least the demographics.

Pay Special Attention To Details

Visitors to your website can come from all directions and it's not definite that they will get into your website via the homepage, which was meticulously designed by your best designer. So, check out all the pages of your website and ensure their look and feel is in accordance with the liking of your audience. If you want to make money focus your attention on details. Make clear descriptions on each page, create content based on specific keywords & exclusive for every single page. Make navigation super easy and add a call to action in each page.

Keep Adding More And New Content

Make it a habit to add keyword rich content centered around users on a regular basis. A great option I recommend is to start a blog and keep filling it with new content. Updating your blog no less than three times a week prompts search engines to index your pages frequently, and on top of that motivates audience to repeatedly pay a visit to your website, to find out what new content you have added. It helps engage your audience.

Create Sitemaps

Sitemaps are a wonderful SEO element that makes it easy for the search engines to index your website. By including an XML sitemap you convey to the search engine what pages need to be indexed on priority. Today you have the software and the technology to develop an XML map automatically. So make use of it and let search engines index your website on a regular basis. 

Try To Link With Relevant Websites

The thumb rule when it comes to generating links is to make quality content and which is liked by your potential audience. If others like your content they will really love to link to this content and you will end up earning lots of links in the process. 

Keywords

Pick relevant keyword phrases for your niche. Generate a database of around 100 keywords and then target each of these keywords on each page via unique content. Put keywords inside the body of content, use them as anchor text, and within descriptions for your website. But ensure that keywords used look natural otherwise they will spoil the content. Use them just to make your point. And use them sparingly so that your website doesn't get penalized for keywords stuffing.

Learn And Apply New SEO Tools

Google has a policy that it updates its algorithms on a constant basis so you have to adapt your website as per those changes. Means you have to be abreast with the changes happening and learn all the new techniques being used in search engine optimization. The only way you can do that is by experimenting with latest techniques. My suggestion is to use Google Web-master tool  and Bing Web-master tool as often as possible.

Keep in mind that forming an SEO strategy comes prior to designing a website. And secondly this industry keeps transforming. So, if success is eluding you in the beginning, with time it will come automatically. So no need of getting frustrated. Your focus must be on how to keep your target audience engaged, and offering easy solutions to the problems of your target audience. SEO is a long term strategy and requires constant efforts from your side. So be ready for that!

How to Know Our Website is Penalized by Google – Recovery and Disavow back-links Tips

Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.

Starting Symptoms that your website is Penalized

There are so many Symptoms which clearly show that the website is penalized by Google or other search engine. As I am an SEO expert, know that when our site penalized there are various changes on websites that are listed below

• Site Indexing : - This is the very beginning sign, when our website indexing status is increased, decreased and not be stable position. As I show in below picture.
• Google Analytics : - If our website penalized by Google then our organic traffic are also changing, it will be down, up with big gap not in a stable position.
  
• Effect on keyword Position :- When our website is penalized or near to penalty line, then it also effect on our Keyword position, it will be fractured with a very big gap. For example, today our keyword on 10th position and tomorrow is 120th.
• Page Rank :- That was another sign if your website is penalized, then our website page rank are also affected.

Now here question is that how we recovered or remove irrelevant and Spam links

If your website is penalized due to unnatural, Spam or irrelevant links then you can recover by deleting these kind of links. If you can't do that due to any reason, then Google also provide us a better solution, which named as Disavow backlinks. By using this tool we easily disallow low quality and Spam links. That means the Google crawler don't craw these links.

How Disavow tool Work

It is a simple process completed in two Step. Firstly, you need to create all spam or unnatural links list and save them with .txt file (save in a notepad file with .txt extension).

If you want to disavow specific page or url then write it as I show below example

abc.com/your-link
lab.com/page/name/your-link

Don't use http:// or www with your link

And if you want to disavow the full domain name, then write as I show below example
domain:abc.com
domain:xyz.com

After doing all this work go to webmasters follow these step

1) Go to the disavow links tool page.
2) Select your website.
3) Click Disavow links.
4) Click Choose file.

And upload .txt file and click done. After few min you receive a massage from webmasters that is

http://www.abc.com: disavowed links updated.

You will be done.

Next step is do Fetch as Google or send your site for Reconsideration Requests.
After doing all these work i am sured you website back to power.

Boost your business with Google Plus Page – How Create Google+ Profile and Page

Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook.

How to Create account on Google Plus

Simplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.



How to create Google+ Page

Just Like other social media sites google+ also give user opportunities to create their business and personal page. Where you can attract audience to your specific page, or business organization.

Here are some Step to create your personal and business Page on Google+

• After creating your G+ account, click on “Get a page” option, pick an appropriate page category. Getting right category perfectly describes your business or organization.
• After selecting a category fill the specific fields (Name of business, country, Address, phone no. Etc) and click on the continue button.
• After producing your business page user can easily verify it with business telephone or getting pinged by google on your postal address.
• After this go to your page and give a shiny and large description for your page, which is beastly desired your business, trade name and organization.

After doing everything you are ready to start sharing on your page.

How G+ Page help to enhance your Business

Google throws a very honest and valuable platform for small to big business owners to raise their business visibility and attract more visitor from Google+ page. Just doing regular and informative posting on your G+ page business owners make their page more popular and get a rich followers and fans.

Google plus communities are also a second most important option to make your business popular. Join communities related to your business and regularly post on this, boost your G+ Page Views and followers.


So if you are the owner of any business, organization, then I think google plus is the best and unique way to promote their business. Start today, visit plus.google.com.