Utilizing the SEO Reseller Programs and Strategies the Best Possible Way

Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. They know how beneficial search engine optimization could be. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit.

When it comes to digital marketing, businesses have two options: in-house team or SEO outsourcing option. Let’s talk about in-house team. When you choose to hire a few SEO experts to sit in your office and work for you, it involves huge expenses, including salary of employees, resources, time-to-time training cost, etc. Apart from that, you have to pay your employees regardless of the results. So it is entirely a no-no option.

Secondly, outsourcing SEO services come as the most convenient and affordable option for the business owners and digital marketers. This concept has further led to the rise of white label SEO term. White label SEO service provider offers services to a web designing or web hosting company that are further sold by the buying company to their clients. This intermediate company is known as SEO reseller in India. An SEO reselling company buys services from a white label SEO provider at a lower price and sell these services to their clients on their own brand name and at their own price which is usually higher than the cost price of these services.  

When you hire a reselling partner, your involvement matters a lot. They will develop different strategies and campaigns according to your project requirements; and you have to follow them accordingly. It basically involves following three steps that you must be knowledgeable about:

1.       Planning: The first step of SEO reselling partner is an analysis of your website. They deeply audit your website and the target of analysis is Meta tags, content and other technical elements on your website that could impact search engine ranking of your website. It helps them plot a unique custom plan for your campaign, budgeting and researching accordingly.

2.       Management and Implementation: An SEO Reseller India partner helps their clients to implement unique and result-oriented techniques that include On-page optimization, off-page link building, content marketing, paid search, social media marketing and everything that helps improving a website’s  ranking and traffic as well conversion.

3.       Regular Reporting: This is the only and the best way to judge the performance of your website and worthiness of the service provider you hire. Reporting on a regular basis is a must. This is the final step of each service cycle. A full-established and organized report contains results of ran tracking, conversion tracking, website performance data and implementation of automated tracking. On the basis of the reports, SEO reseller makes suggestions for the next cycle.

With increasing online businesses, demand for SEO reseller program is growing. This growth can make you confused when you have to find a genuine service for your business. Before settling down with an SEO reseller in India, consider a few factors like their social media presence, advertising level, their own ranking, rating and review from previous clients, etc. A good reseller helps you and your client gain immediate revenues and bring loyalty to your company.

Summary:

SEO reseller programs are gaining popularity day by day because of increasing digitization of businesses all over the world. Before you settle down with an SEO reseller partner, making yourself aware of everything is beneficial for you. 

5 Essential SEO Tips For Magento Ecommerce Stores

Competition on the online world is increasing every day. On one hand we have more people tuning to the Internet to not only search for information but also shop online and on the other hand, more business players are entering the ecommerce sector. This intensive competition has made it very difficult to remain on the top. It has also become very challenging for businesses to find customers and vice versa. This is where search engine optimization or SEO comes into the picture.  

SEO needs expertise mainly because search algorithms are largely unknown and hugely complex. The fact that there is little information available on how search engines rank websites makes it even more complex. If you are running a Magento-powered ecommerce store, you will know how difficult it is to remain in the top using keywords that are used by your competitors. Unless you are an SEO expert, it becomes necessary to hire a Magento or shopify SEO expert who helps in improving your rankings on search engine results page. However, there is no harm in knowing about how SEO works on the Magento platform and what the CMS offers to make your ecommerce site search engine friendly. Let’s take a look.   

1. Stress on Clean URLs  One of the easiest and best ways to have clean URLS is by only using common characters and product-related words. Not only are these URLs search engine friendly but they make the links human readable. Magento’s default settings support simple URLs. You can try for yourself following this route - System => Configuration => Web => Search Engines Optimization. All you need to do here is set “No” in “Add Store Code to URLS” in the “URL Options”.  
2. Allow Indexing Sites There are several Magento extensions (such as Yoast Metarobots Magento) that will help you index sites and allow search engines to search them better. However, you can also do this manually by going to System => Configuration => Design => HTML Heads and changing “Default Robots” to “INDEX, FOLLOW”.   
3. Rely on Metadata  Metadata helps streamline search results, thus it is a good idea to update the default metadata that’s set for your Magento store. Do not use the same metadata for all pages. Thus the metadata description for your homepage will not be a relevant one for any specific product page. You should have a metadata that describes every product page differently. Make the changes from Admin Panel. Go to System => Configuration => Design => HTML heads and outline generic rules for the entire site. To set specific metadata for every product category and product page, make the changes in the catalog section that’s to be found on the Admin Panel.   
4. Get Rid of Duplicity Duplicate content can be your biggest enemy. Magento allows you to get rid of such content and sorting your site by making relevant changes in System => Configuration => Catalog => Search Engine Optimization. You will see an option “Use Categories Path for Product URLs” and set “No” from the drop-down menu. Even after making these changes, if you see duplicate contents in various categories, in the “Canonical Link Meta Tag” set “Yes” as an option.     
5. Make Use of Google Analytics Enable Google Analytics and check in real time how your ecommerce site is performing. You can enable Analytics by going to System => Configuration => Google API.   

Also check this tool

LinkOkay: Backlink Monitor & Management Tool

Summary
In this write-up we discuss 5 essential SEO tips for Magento ecommerce store so that your online store ranks among the top in a search engine results page. You can also outsource your SEO to a reputed marketing agency.

How B2B Social Network Enhance Your Business Brand

Having an internet business online is full of fun and profitable too. For having an own business on the internet do not need a lot of time and money. However, the only thing which is needed is the perseverance, patience, and a great desire to become financially independent. But do you know one thing? Almost 90% of the business get failed.

The reason behind it may be the lack of proper direction, poor planning, lack of knowledge and skill. If you look around, then there lies an innumerable amount of tips to get richer in the market and immediate success, but all of them fail to achieve the exact result. Now, the question may arise in your mind that how to achieve a great brand on the internet? How to become financially independent?

So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. Even if you are an experienced internet marketer, then also for selling your product, the B2B social network will definitely help you to achieve a great visibility for internet with B2B networking sites.

This will give you the freedom where you can send your client's emails directly and also continue it with your contact list for having future communications. One of the biggest advantages that you could have with a B2B social network for business is that it will give you a customer base that eventually grows in a very little time and effort on your part.

So, now if you have decided to grow up your business with online and planned to go with B2B social network for business, then social media websites are the right place for you. These are the most trusted and online service provider connecting the gaps between the buying and selling organizations.