PPC (Pay-Per-Click) services are really powerful marketing
strategy for creating potential customers on the web. It is perhaps the fastest
way of promoting your business and getting targeted customers in the online
world. Using various tools like Google AdWords, Yahoo Search Marketing, etc., PPC
advertisers create and display impressive ads in the sponsored results of
search results pages of different search engines.
In order to run a profitable ad campaign, here are five
critical PPC mistakes that you should always avoid:
Mistake
#1: Sending Visitors to Home Page Instead Of Service/Product Page
By clicking
your ad, visitors only want to check the details of what is given in the ad
title. But some non-experts and novice PPC advertisers set up their ads with
the URLs that redirect the visitors to the home page rather than a relevant
landing page. On the home page, visitor finds a lot of information, but not
what they want and expect. In this case, you forced your engaged visitor to
navigate through your website to find the relevant information. They get
frustrated; leaves and you lost a new customer. So it’s important to have a
product-specific landing page that contains the exact information that the
reader wants.
Mistake
#2: Redirecting Visitors to your Contact Page
Unfortunately,
many businesses redirect their customers through a PPC ad to their contact
page. They do so for newsletter opt-ins, record keeping and lead generation.
But nobody wants to fill the contact form. After scanning some interesting
pages on your website, when visitors get the contact form to fill, they just
bounce from your website. So be aware that forcing your customers to fill
contact form is against the guidelines of ppc services.
Mistake
#3: Not Split-testing the Text of your ad
It is the text of your ad that makes a place
in your visitors’ mind and forces them spontaneously to click it. To avoid any mess,
it is important to split-test your ad text before running them. It helps you find
the right elements to promote your ad and to effectively speak to your target
audience. Every PPC tool allows you to split-test in which you can create
multiple versions of your ad text that will help you decide which version leads
to more clicks and on-site conversion.
Mistake
#4: Considering ‘broad match’ keyword ads only
Broad match keywords are undoubtedly a great
way to drive lots of clicks. But when you rely entirely on broad match
keywords, it will bring you irrelevant traffic only. Set your ad for phases and
exact matches also; this may decrease your traffic, but will bring you only
relevant and interested visitors, while avoiding irrelevant customers and
saving you money.
Mistake
#5: Not Taking Benefits from Negative Keywords
Negative keywords prevent your ad from
displaying on search result pages appeared for irrelevant keywords. For
example: you’re an optometrist and sell eyeglasses. You want to prevent your ad
from showing on search result pages for “drinking glasses” since the searcher
is not interested in eyeglasses. Negative keywords do this for you. Thus adding
these negative keywords can help you reach the most interested customers and cut
your costs.
These are the 5 mistakes that must be avoided. To avoid these mistakes outsource your services to a white label pay per click services agency. The agency has well qualified PPC experts that can help you to setup and manage your PPC campaign.
These are the 5 mistakes that must be avoided. To avoid these mistakes outsource your services to a white label pay per click services agency. The agency has well qualified PPC experts that can help you to setup and manage your PPC campaign.
