5 Common but Killer Pay-Per-Click Mistakes to Avoid

PPC (Pay-Per-Click) services are really powerful marketing strategy for creating potential customers on the web. It is perhaps the fastest way of promoting your business and getting targeted customers in the online world. Using various tools like Google AdWords, Yahoo Search Marketing, etc., PPC advertisers create and display impressive ads in the sponsored results of search results pages of different search engines.

The ad would ultimately be clicked by a customer happy, but, alas, it probably doesn’t happen due to inappropriate execution of the ad. Such incorrect ads may cost you a significant amount of money and bring almost zero customers to you.

In order to run a profitable ad campaign, here are five critical PPC mistakes that you should always avoid:

Mistake #1: Sending Visitors to Home Page Instead Of Service/Product Page

By clicking your ad, visitors only want to check the details of what is given in the ad title. But some non-experts and novice PPC advertisers set up their ads with the URLs that redirect the visitors to the home page rather than a relevant landing page. On the home page, visitor finds a lot of information, but not what they want and expect. In this case, you forced your engaged visitor to navigate through your website to find the relevant information. They get frustrated; leaves and you lost a new customer. So it’s important to have a product-specific landing page that contains the exact information that the reader wants.

Mistake #2: Redirecting Visitors to your Contact Page

Unfortunately, many businesses redirect their customers through a PPC ad to their contact page. They do so for newsletter opt-ins, record keeping and lead generation. But nobody wants to fill the contact form. After scanning some interesting pages on your website, when visitors get the contact form to fill, they just bounce from your website. So be aware that forcing your customers to fill contact form is against the guidelines of ppc services.

Mistake #3: Not Split-testing the Text of your ad

It is the text of your ad that makes a place in your visitors’ mind and forces them spontaneously to click it. To avoid any mess, it is important to split-test your ad text before running them. It helps you find the right elements to promote your ad and to effectively speak to your target audience. Every PPC tool allows you to split-test in which you can create multiple versions of your ad text that will help you decide which version leads to more clicks and on-site conversion.

Mistake #4: Considering ‘broad match’ keyword ads only

Broad match keywords are undoubtedly a great way to drive lots of clicks. But when you rely entirely on broad match keywords, it will bring you irrelevant traffic only. Set your ad for phases and exact matches also; this may decrease your traffic, but will bring you only relevant and interested visitors, while avoiding irrelevant customers and saving you money.

Mistake #5: Not Taking Benefits from Negative Keywords

Negative keywords prevent your ad from displaying on search result pages appeared for irrelevant keywords. For example: you’re an optometrist and sell eyeglasses. You want to prevent your ad from showing on search result pages for “drinking glasses” since the searcher is not interested in eyeglasses. Negative keywords do this for you. Thus adding these negative keywords can help you reach the most interested customers and cut your costs.

These are the 5 mistakes that must be avoided. To avoid these mistakes outsource your services to a white label pay per click services agency. The agency has well qualified PPC experts that can help you to setup and manage your PPC campaign.

Why Shouldn’t  Small Businesses Skip A PPC Campaign?