Facebook Marketing Strategy and Remarketing Ideas

If you are new to Facebook marketing or your current  Facebook marketing or Remarketing strategies are not working, you are at the right. We have a  collection of tips and pointers to rule over Facebook advertising and marketing.  Every website has different types of consumers and  you need to  segment them properly in order to benefit your Facebook marketing strategy.

We’ll start off with the basic strategies of Facebook Marketing and Remarketing ideas:

1. Create Posts At Non-Peak Times

Whenever someone visits Facebook, there can be 1,000 potential stories on an average to see from the people they are friends with or from liked or followed Pages. A majority of these posts are published during the day the times between 8:00 a.m. and 6:00 p.m. ET.

A Facebook strategy to beat the noise is to Post at non-peak times. 

Suggested:
•    7:00 a.m.
•    11:00 p.m.

2.    Post repeatedly– five to six times a day

With the increase in Facebook postings chances of increase in total clicks and engagement also escalate. A greater volume of updates, even if those updates hold steady with engagement, will lead to more total interactions via simple addition. More posts equate to more of everything.

3.    Target Audience Wisely

Targeting potential customers is the rule that works for all the forms of advertising: Make strategy and try to reach people who are interested in your product or service.

Then tell your story.

4.    Optimize Your Facebook Ads

You can spend a lot of time changing, tweaking and testing your ads and often this is time well spent.
 But, there are some basic guidelines that are good to follow.
Do’s
•    Use of proper grammar and punctuation
•    Share images, videos or Gif’s to make it more interesting
•    Call –to-action always works
•    Talk about facts

Dont’s
•    Capitalize all letters or have all in lower case
•    Use too generic photos.

5.     Lastly, it’s all about conversions

Like any other kind of marketing, advertising, Facebook Ads should also be measured with ROI. Because you need results from each individual ad. Facebook will not show what ad generated what sale.
The solution for this is to work with a conversion tracking service that tracks every unique ad you create and register every sale.

We have delivered a healthy dose of effective Facebook marketing and advertising. Hope these ideas will work for you.
Stay Ahead In the Marketing world!

Online Marketing Trends & Strategies For 2017-18

We are already in 2017, but it's not the end yet. 2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketing is a field dominated by those who plan ahead, anticipate changes, and jump into new trends before competitors do, so we suggest you follow five digital marketing trends and strategies in 2017-18:

Lets's jump into them:

Content Marketing: Content will always be on the top "Google loves content" and so do the audience. Marketers create engaging content to make their customers act upon it as it generates conversions. Content marketing is going to be something very important in coming years as well. Start planning, create a quality content now, to ensure success tomorrow.

Native Advertising: Native advertising is a type of online advertising that matches the form of a platform where it appears. It is one of the oldest marketing trends. It has been used for years by brands as it's one of the easiest ways to get natural looking visibility on the internet. In 2017 we can see more improved versions of native advertising used to grab consumer's attention.

Live Video's: People who use social media are very well aware of the live video trend. It is actually something very much in trend these days. With numerous apps like Facebook and Periscope, these videos have helped businesses to connect with their customers and promote their brand among them. Thanks to the fast growing internet and the pervasiveness of mobile devices. In 2017-18 live video's will be fully utilized by more brands and individuals than ever.

Social Media: Many businesses don't put many efforts in social media promotions as they don't see revenue coming from it. It is expected that this will change in 2017-18, as social networks are increasing e-commerce capability. Social media will bring more value to the business, and it's not just meant for entertainment. Targeting the right audience at the right time can bring a lot of revenue to the business.

Personalized Experience: By offering personalized content companies can for sure increase the number of conversions, sales, traffic and can force users to stay for longer on their websites and encourages customer satisfaction. Create personalised experience and let your customers contact you!

Serve Well! That's all marketing is all about.... Good Luck for 2017-18.

Remarketing - Best Way to Follow Your Visitors

When the visitors get linked to the web page without making an immediate inquiry or purchase, the clever process to get more such visitors for your site is called remarketing. In from of the targeted audience that has regular access to your site, this allows you to position targeted ads. There are different formats of positioning the ad remarketing ads on the websites. One is in the form of images and other in the text. The Google Adwords manage all the ads on the website. In this way, the visitors become able to see such ads on the sites if they allow seeing them.

When the sales process is considered as competitive and long, then Google remarketing seems to be an ideal tactic. Raising the image of any brand and improving the sales conversions is possible through this powerful tool of advertising. Many of the renowned and even small brands prefer remarketing to increase the online presence and hike in sales. With the rise in the use of the internet, the companies are more inclining towards remarketing and it is the second most preferred plus effective advertising medium after Television. 

How does it work?

After the meeting the criteria, there marketing place cookies on the site visitor’s machine. The remarketing list gets a Cookie ID and keeps it in the record. There can be a variety of different criteria with the multiple lists. It works effectively to provide the desired pageviews to the webpage even the visitor didn’t make any purchase or ask any query. The cookie ID stays on the marketing list as there are a variety of advertising controls. There is also a feature of blocking advertisements on particular webpages and impression caps that show a number of ads show to an individual a day. The major purpose of relying on the Remarketing is to place the ads and grab the attention of buyers towards it. The addition of controls for advertisers and more features have been introduced by the Google Inc for remarketing. The upgraded Google analytics code is used to allow the use of more features by showing the flexibility as well. Without the need to place specific code, this allows for lists to be managed and created. There are many other benefits of remarketing other than increasing brand’s image and incline more buyers. 

Things to Know about Remarketing

Before activating the campaign, you must be aware of the limit of cookie IDs on each remarketing list. The successful campaign has two different traits. The first one is to contain some form of appeal for encouraging it back to the webpage. The second is to make sure about the relevancy of the ad for which the page visitors search for. You can be able to create the ads if your aim is to raise the awareness of the brand. Every user is able to track outcomes through the normal tracking of conversion as it is the [art of Google Adwords. It is one of the trusted ways of raising your brand’s image and increasing its online presence as well.