How to Maximize ROI on Your Ads

In order to achieve what is considered great, many men and women have gone through various trials and tribulations just to make their dreams come true. Whatever the hurdles may be, they make sure that their will never bend and will find ways to overcome whatever denies them of their chosen fate. And as the saying goes, “Fortune favors the bold,” meaning only those with guts and wits will get what they desire the most in the end. A small price to pay for a lifetime of glory.

When you are starting a business, the most essential thing is ads. Ads are the bait to your fishing rod and will be responsible for attracting the biggest fish in the ocean, or in other words, customers! And when you are able to manipulate and maximize the potentials of your ads, you will be raking in the cash in no time. All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time.

Important Topic

Google AdWords a Popular Form of Pay Per Click Advertising

Why Businesses Should Hire an SEO Company?
Link Building Strategies 2019

• Website Optimization

Rigging your website with the best possible look, server and interaction interface will surely make any ad look legitimate. A user-friendly website that is easy to navigate will definitely make a customer comfortable and interested in what you have to offer, plus will have a higher chance of passing the good news to his or her friends, maximizing the room for profit.

• Search Engine Optimization

Search engine optimization is another way of maximizing your advertisements by making it appear more in search engines. It also helps your keyword appear closer to the first page, making it more interesting to visit and promote. This can be done through guest posting, link building and making negotiations with various websites who are also looking for advertising help. Also, page ranking will also make a difference since it defines how good your website is and will also be seen as an opportunity by other aspiring businessmen.

• Social Media Attack!

Using social media as a tool for advertisement is only one way of maximizing the ROI potential of your ads. A simple post, picture share, video upload to facebook, twitter and other social media platforms is an effective way to reach out to people and lead them back to you. Remember that today, one word posted can spread like wildfire and turn info into instant revenue.

• Customer Service

Lastly, Customer service is really an important factor if you want to maximize your ads ROI because it will let customers see how serious you are when it comes to your advocacy in helping them out with regards to your product. Aftersales care is also one good way to make your ads increase your ROI because it brings an opportunity to communicate and interact with your previous customers and advertise your other products at the same time. Always remember that an ounce of customer care brings a ton of money back.

5 Best Tools To Embed Facebook Feed On The Website

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform.

This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business.

Embedding Facebook feeds on your website helps you showcase user trust in your brand by displaying their reviews and Facebook posts around your brand. This user-generated content helps you engage visitors on your website for a more extended period, thus generating a high probability of conversions.

This article explains 5 such tools that allow you to embed Facebook feeds on your website easily.

Come, let’s have a look at each one.

• Taggbox

Taggbox is a fantastic social media aggregator and display tool. It aggregates real-time feeds from multiple social media platforms, Facebook being a major one of them.

It discovers relevant feeds from Facebook via profile posts and pages which are aggregated on the wall editor where you can easily curate the whole content according to your quality needs. You can filter out the irrelevant material, either manually or automatically, using the powerful moderation feature. 

You can also customize the Facebook feeds according to the look and feel of your brand using the Personalize feature in the Taggbox wall editor. It comes with fabulous themes, background options, banners, rich card styles, and themes settings with advanced custom CSS option.

Also, the robust Analytics feature allows you to track the performance of your Facebook feeds concerning visitor engagement, interaction, and contribution to the Facebook feeds.

It comes with other add-on features like Full-Screen Announcements, Custom posts, hashtag highlighters, and many more. It is easy-to-use and has a friendly user interface.

• Embed.ly

Embed.ly is a fantastic social media tool that lets you embed Facebook feeds, along with the other media feeds on your website.

It lets you add media, track user engagement, and decide your course of actions accordingly.

It easily converts standard URLs into exclusive user-generated content. You need zero programming or technical knowledge to do so. It not only helps you increase engagement and drive traffic to your website but also ultimately converts them into your permanent customers.

• SnapWidget

SnapWidget is a user-friendly social media tool that allows you to embed your Facebook pages and pictures to any social media website. It offers impressive photo gallery widgets to enable users to showcase their artistic side in beautifying their website.

It allows you to create all kinds of grids, slideshows, boards, and others to display your content. You can always preview the overall appearance of your website. All you need to do is create a free account and avail the services it has to offer. With a Pro Account, you get access to advanced settings, custom CSS features, Analytics, and many more.

• EmbedSocial

EmbedSocial helps you to integrate your Facebook pages, Google locations, and display the reviews automatically. It gathers and displays social media content from all platforms.

It aggregates Facebook posts altogether and gives you the capability to embed it on your website and thus display it to your website visitors. It helps you enhance the dynamic and user-centric character of your website. It displays user-generated content from all kinds of social media platforms.

It lets you add albums and posts from your Facebook and embeds them on your website by generating an embed code for the same. It comes with various layout options, customization features, and so on.

• SociableKIT

It helps you improve your website’s user interface by making it more visually appealing, thus making it more social. It allows you to embed relevant and engaging content fetched from social media platforms on your website.

It is best suited for business and professional websites. It also makes it easier for you to embed meaningful content from social media platforms to your site.

It lets you easily embed live videos, pictures, stories, and other forms of content and lets you create your own custom feeds. You can easily sync your Facebook content on other websites.

Lastly

These are some really great Facebook embedding tools that make it super easy for you to embed Facebook posts on your websites or blogs. 

Are you using some other such tools? Feel free to share them with us in the comment section below.

Tips for measuring marketing impact to prove ROI

Nowadays, data is almost everywhere. It is found from ordinary site visitors to the most peculiar netizens. Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Planning for short-term or long-term goals is just the first step when it comes to improving your profits and the proper distribution of resources.

Executing a trial and error method sometimes does not merit a single attempt. Due to fast modernization, marketers always want to keep up or even topmost the marketplace. They can also struggle just to attest the worth of their programs even when there is no actual purchase and direct response from the consumers. More often business to business (B2B) marketers’ concentration is centered on the top generation programs with severe, prolonged, and multipart sales cycles to prove capabilities. Using the information given, how do you think marketers still can assess the impact of their marketing programs with this kind of pressure?

This is by incorporating the following tips.

• Plan for ROI

To achieve your objectives, creating a specific strategy to have progress along the process is essential. Know the perfect timing when you should measure, what you should measure and used the best method to measure.  

Make an outline and track your plan. If you plotted monitoring strategy ahead of time, it would provide you ease when

• Thinking about and weighing the most valuable occasions
• Ensuring team cooperation, that each member has the vital and critical information needed at a given period
• Forecasting events to make your data structure more adaptable to any circumstances
• Creating a timeline for iteration periods or development stages

Be straightforward and clear about your initial outline. Consider past data and latest events to come up from an initial template into a more general pattern. Think about how you can corroborate your ideas and analytical abilities into the existing process, like automating marketing emails and introducing new products. 

Practice skepticism. Do not settle with the old methods. There is always room for improvement. Design and search for ways to measure effectiveness in your organization. Using this marketing management and ROI monitoring will be accomplished without having a wrong turn.

• Understand marketing objectives

Each marketer has different goals which influence the kind of strategy they designed. Traditionally, resources are diversified to various programs and channels to accomplish the following:

• Brand awareness and market positioning.
• Lead generation.
• Lead nurture and sales enablement.
• Target account acquisition
• Customer loyalty and growth.

You should know the impact level of each subject and assess which ones provide more benefit to the organization.

• Identify Vanity Metrics

This one is essential too. Avoid vanity metrics that may confuse your team from the business goal. Marketing metrics like Facebook fans and press release shares may amaze netizens, but often don’t result in increased revenue. Metrics like blog shares, having an engagement thru chats having a material count of active users is better than having thousands of likes and views. Interaction between you and the customer will have a significant impact on the organization.

• Generate more sales

Buyers purchase products based on reviews of other consumers using blogs and other social networks. Try to cope up with their demand and translate its impact on your investment. Every move they make is essential information that needs further analysis and examination.

Use data to increase sales by:

• Anchoring analytics on a strategy, not the previous year’s budget.
• Understanding the consumer’s decision journey to purchasing your product or service, the what, when, where and how of a buyer.
• Discussing ROI with the entire organization, not just the marketing and sales teams but all of the departments must be included.