Here’s Why Your Business Should Use Translation Services

If you’re planning on using Google Translate as your primary method of translating important documents, then you’re going to be quite disappointed. I only say this because a surprising number of small business owners do this in order to save money on a professional translator. But in the long-term, this shortcut is costing them far more than they’re saving.

I’m using Google Translate as an example but there are a lot of other mechanical translation tools that claim to deliver perfect results but in all reality fall short. There are just too many limitations with using the software. Unless you actually speak the language, you have no way of knowing whether or not the gist of it has actually been preserved. 

The 3 Major Pitfalls of Translation Software

Language is sophisticated. You will need more than a machine to translate text that requires higher goals, like trying to sell a product or service. Here are 3 of the major pitfalls of using translation software. 

#1: Mistranslations

Every language has words that can mean more than one thing but software has no way of being able to judge context. It can only translate based on logical algorithms. Potential customers will lose confidence in your products/services if they see text that does not make accommodations for context. Your entire brand can suffer as a result. Polysemous words are usually where we see the most issues because the software will throw them out of context. 

Even worse is when legal text is translated poorly because it can actually put the user in danger. For example, if the warning section of a user manual is mistranslated, then it could have disastrous consequences. 

Another common issue that we see a lot of translation software is that it tends to translate sentences literally, rather than taking their context into account. Languages have different rules when it comes to sentence structure so relying on software can completely change the meaning of a sentence. 

#2: Socially Correct Language

This one is huge because certain cultures see certain words as inappropriate, which software can get wrong sometimes. So you could translate “old, wise man” into “el viejo y sabio.” The term “Viejo” is actually disrespectful in Spanish – the equivalent of “codger.” Imagine approaching a senior citizen and calling him a “codger.” That conversation would not end well. 

Software does not understand the impact that tone has. There are certain styles that are expressed through specific combinations of words. Software cannot pick up on this tone so your message will fall flat. We tend to speak more casually to potential customers. Each language has its own unique way to be casual. Translation software will simply use the best logical word, making you sound.  

#3: Confidentiality

Most translation software does not come equipped with a non-disclosure agreement. In fact, Google Translate goes as far as to have you agree that they have the right to use, host, and publish any content that you put into their software. 

This is a huge issue for businesses looking to translate content for their website. Ironically enough, Google will penalize duplicate content even if they are the ones using it. Protect your intellectual property by using a real person. 

Yes, professional translators are more expensive in the short-term but if you consider the long-term ramifications that software will cause, then the expense far outweighs the initial cost. Professional translation services could mean the difference between bringing in new customers and having to go out searching for them. 

In most cases, you get what you pay for. What experiences do you have with using translation software? Share them in the comments section below.  

Social Media Marketing: The Know How's

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. With channels like Facebook, Snapchat, Twitter, LinkedIn, the marketing avenues have spread its wing-like anything. This new avatar of social media is called Social Media Marketing.

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In the era of rising awareness amongst consumers about their needs and wants, the marketers to need to strategize to stay ahead of the pack. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data. Facebook and its likes have a separate data analytics page which provides real-time engagement data. This way social media has a quantifiable effect on the marketing process.

Word of mouth publicity has received a facelift with the advent of social media marketing. Before the age of social media, marketers had to create a content which was one-sided and company-centric but now with microblogging and citizen journalism, consumers can review the brand and connect with a whole lot of consumer base themselves. Consumers, this way, are much more equipped this way and this gives them a sense of authority over the brand.

“Companies are better equipped to handle more customer issues with the help of social media, making the process faster and easier for everyone involved. Now the majority of issues can be resolved with something as simple as a link to a page that has all the answers they’ll need,” says Lisa Giosi, social media manager at Active Web Group. 

Customer service is not just restricted to telecommunication, but also social media platforms for complaint redressal through reaching out to consumers complaining about the brand online. It has made marketing more fluid. 

Through Social Media Marketing, a consumer can judge a brand’s voice and personality. There is no better way to market a product than this. Social media marketing agencies and all around the country have made the marketing process more interactive and targeted. The swift feedback and focused branding the advertising wastage has reduced to the minimum.

About the Author

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Barun Thakur is a professional Digital marketer co-founder of Avenir Digital Stories; leading Digital Marketing Agency Delhi NCR offers SEO, PPC, website designing, development services through worldwide.

Marketing Tips For Bloggers in 2018 and How to do it in an Easy Way

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way.  A blog analysis and monitoring company, more than 175,000 blogs are published daily and 1.6 million posts are published. Amazing, right? If you do not know how to create a blog and still do not have one, it can be a problem. Do not panic with numbers, blogs are valuable for companies to build a lasting and trusting relationship with consumers and potential customers. Besides being an excellent way to generate leads and opportunities for your sales team.

But to generate leads and sell more, it is important to have a good blog organized, attractive and constantly updated. Therefore, we create a complete and detailed content, providing all the knowledge you need to create a successful blog and potentialize your content and digital marketing strategy.

WHY ARE BLOGS IMPORTANT?

The forms of communication have changed over the years. The time when brands only spoke and consumers only listened is past. Today, the communication and marketing process is two-way: Consumers also speak and companies also listen.

Therefore, it is important for any company to create a channel that generates these relationships, through visits and educating those visitors through relevant content. But first, we go in parts. A friendly company is always remembered.

WHAT PROVES THAT THE BLOGS CAN HELP ME?

The number of companies that invested in digital marketing and inbound marketing has grown considerably over the years. We are talking about various businesses, small businesses, SMEs and large companies, all of them perceived the importance of designing their brands online and be seen in blogs as a powerful tool. But how?

• Positioning and recognition
• Direct and simple

Create a blog and update it with relevant content helps your business to be found in the queries that are made in the search engines. Quality content attracts the attention of Google and visitors who require information. Some companies concerning the software administration and finance, demonstrate how they increased traffic and the correct use of tools marketing automation and how the conversion was essential for the newly launched brand, create recognition and generate more leads qualified for the sales team.

How to create a blog on WordPress?

WordPress is the main market platform, with more than 53 million blogs published each month with a community of more than 409 million people reading over 19.8 million pages each month. Creating a new blog in WordPress is really very simple. The first step is to access www.wordpress.com and click on create the site. The creation process is simple:

Choose a name for your blog (like ours is Content Marketing)

• Register with your name
• Password
• Email
• Choose your preferred template.
• The process is simple and several attractive templates are available.

How to create a Blogger?

Blogger, also known as Blogspot, is a free Google publishing platform that works in integration with your Gmail account. Despite also being well known, it is less used for corporate blog, however, it is still worth checking out. To create a blog is really very easy. The first step is to have an account with Gmail and enter www.blogger.com. With the login made, click on the new blog. And choose the title, address and the theme or model of the blog. Super simple!  and the theme or model of the blog. Super simple!

EXTRA TIP: WHAT DOMAIN TO USE FOR YOUR BLOG?

One of the most frequent questions is about what domain to use for the blog. There are some options, of which not all are recommended. But one thing is a general rule: a good blog, serious, that inspires confidence should not be something like nor. The first step is to use your own domain

CHOOSING THE BEST HOST

Hosting your blog may not seem so important to have good results with your content marketing strategy, but think: this can make all the difference. Good hosting services are valuable weapons to position your site well and ensure that your visitors have stability and quality when accessing your blog. Well, it's important but what difference does it make in practice? First, Google considers dozens of different aspects of organizing the indexing in searches and one of them is the quality of navigation.

When a site does not have a quality hosting, that is to say, it is unstable, it has constant drops, delay to load the page, because of the quality of the connection, this site appears in lower positions in searches and that is never good, mainly for your SEO strategy. The first step is to choose the right hosting for your needs and for your blog platform. In the case of WordPress, for example, the platform we use for our blog, there are specialized hosting services. Services for specific platforms have better integration with the format and content, which generates better hosting. 

IT'S TIME TO TALK ABOUT THE CONTENT

Creating a blog is not limited to placing a site on the air with a very good hosting and an attractive subject. The truth, those are just a very valuable tool for your digital marketing strategy and you need to have results.

Define a clear objective

The first step is to define what the main purpose of your blog is. Having a clear objective is the only way to define what success means for your content strategy. Some of the objectives that we see daily in Rock are: generate leads, attract traffic, become a reference, educate customers and increase brand recognition.

Define your people

Every business has an ideal client and every blog has an ideal visitor. Creating people, also semi-formal profiles of people who buy your product are the best way to get the language of your texts right and create a more effective content that really has value for visitors to your blog. To create buyer people we cannot make assumptions. It is necessary to conduct searches, interviews and collect data systematically with clients and prospects to know in detail what the characteristics of your visitor or ideal audience are. Many questions can be asked, but it is always important to remember that these vary according to your business. However, there is one of them that cannot be absent: how is it that your product or service helps to improve the life of your client?

Plan your content

We have already defined two important steps and now we need to put content production into practice. It is important to remember that the planning and strategy of content production are linked to your personal and the sales funnel. The first step to start the production of any type of content is to know well in which stage of the funnel is your person and what kind of content is interesting for this stage.

SEO, OPTIMIZING THE CONTENT

SEO (search engine optimization) has a very simple objective: to optimize your content to improve your position in organic Google searches for example. When they are applied, the techniques of content optimization for search engines have good results, but remember that these are a part of a whole. Let's see a little more about what makes up SEO.

Head vs long tail

The basis of optimization is given by a keyword. That is a word that defines the theme of your blog post. This can be divided into two groups: long and short, but also, these are directly related. Keywords head tail, are the base words for publications. You summarize the general theme of the publication and help the visitor to decide if that post is interesting or not for what he is looking for.

Long tail keywords are longer variations of the head and refine the search on a topic. For example, in this post we talk about how to create a blog, we can assume that we are talking about: how to create a blog in WordPress or how to create a blog in blogger. They are more specific versions of the same keyword.

How Google works?

When starting with the use of SEO as a tool for blogs and sites, it was very common to saturate the texts with keywords that were repeated tirelessly and meaningless phrases that do not add anything to the content. Today, Google's algorithm is very smart. It is not possible to deceive him. Now, the search algorithm not only needs keywords in texts, but it analyzes in context and the relevance of this topic to the user.

Therefore, it is not enough to fill your text with repetitive content, you need to build the context and the relevance for the reader because this is the crucial factor to position yourself in the results. Today what Google is looking for to index and position the sites is quality. Using SEO techniques it is possible to define the topics well and know what is the basis of the content that will be developed, but always remember that this content must be relevant to you.

BLOG READY AND NOW?

Having a well-updated blog is a constant job. It is necessary to revisit the old publications whenever there is any new material related to the published, create links with CTAs for rich materials published later, such as ebooks and whitepapers. Some practices can be applied regularly to ensure that your texts are well positioned and up-to-date.

A good topic should be:

Simple

If your blog is very confusing, surely you will have more difficulty attracting readers and retain those you already have, which will impact your conversion rates.

Responsive

Nowadays there are more users who access the Internet from mobile devices than from desktops and laptops. That's why the chosen theme of your blog should be easily adjusted to different screen sizes and mobile devices.

Quick

Although most topics will not affect the speed of your blog, it is important to conduct some tests. After all, nobody likes to enter slow websites, right?

About the Author

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Tom Sanders, of doit4state.com studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.