5 Methods of Troubleshooting Facebook Ads that are Underperforming

With a Mediacom Service Internet connection, you can easily run a number of Facebook ads to read your targeted audience (potential customer) groups. In addition, you can read up on a number of informative resources that detail how to troubleshoot your ad placement ventures.

Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications. Facebook, however, is considered by online marketers to be the promotional utility of choice owing to its global spread and massive user-base (numbering over 2 billion according to recent estimates). Coupled with a Mediacom Internet Packages, running your own Facebook promotional venture becomes a breeze.

On the Perks of Using Facebook Promotionally

Facebook allows its users to target specific lead consumer groups through its ad placement filters, where you can make narrowly-defined custom arrangements to reach exactly those individuals who are likely to convert. 

In addition, it equips you with a detailed & minutely-probing analytics module that provides actionable insights in real-time; to show you how well your ads are performing, and where to reallocate your ad spend budget for maximum promotional efficacy.

Troubleshooting Stratagems

In this post, I’ll be listing a number of effective strategies for troubleshooting your Facebook Ads campaign – in case it’s not performing as well as it used to. These tips will require you to look at certain important parameters pertaining to your concerning promotional drives, so as to enable you to identify problematic areas quickly (and make haste with the resolutions).

These pointers carry a distilled overview of my own experiences in the field, as well as the research I conducted on the subject with my Mediacom Service connection.

Technical Checks

• Recheck audience group set to ensure that you’re reaching out to the right people. Many Facebook marketers are in the habit of using the same custom audience settings for all their campaigns, leading to the conclusion that some ad postings don’t seem to be converting properly
• Install Google Analytics – and identify precisely those points where a potential consumer seems to fall off the sales trajectory set by your advertisements
• Check if your spending limit is exceeding the total budget available for the project – and either add more money to the campaign, or decrease its targeting frequency by spreading out the days a bit further
• Consult user comments between your ad postings – as negative remarks do have an impact on your ad placements
• Ensure that your Facebook relevancy dynamics are working optimally for you – and your ads are placed in the appropriate niche categories

Content Checks

• Is your ad’s textual content on-point? Does it convey the right message (using simple, everyday diction)? You need to analyze your ad-copy on these points, preferably with the help of an unaffiliated and professional writing purveyor
• Are your ad thumbnails dominated by a lot of text? This feature not only makes them unattractive, but it also has an effect on Facebook’s ad-placement considerations
• Does your ad tone facilitate your message?

Although the points listed here are in no way meant to serve as being the exclusive analytical criteria for scrutinizing your ad campaigns, they do certainly help in isolating trouble spots.

To gain more crucial insights on this subject, consider subscribing to a Mediacom Internet plan – attainable through the Mediacom Customer Service Number (8662007644) – and launching your search requests from there. 

Author Bio

---

Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That's where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

How to Use Instagram for Business Marketing

If you are a seller who wants to expand their marketing sphere to social media then you must explore the opportunities on Instagram. Instagram is no longer a social media platform for virtual socializing but a lucrative yet unexploited digital marketing platform. Approximately 80% users follow at least one brand on Instagram. So what are you doing to take advantage of that? Read further to know what’s in store for marketers in 2018 by Instagram.

Social media platforms are like fad, when another arrives on the online marketing scene, the other slowly fades away. The same has happened to Facebook marketing which has now made way for Instagram like a loving grandfather who is now slowly retiring and handing over the duties to Instagram to carry forward its legacy in the digital world. 

The digital marketing agencies and others across various cities are working towards creating a niche in the Instagram marketing world. They are exploiting the features like Instagram Shopping wherein a marketer can attach their e-commerce link in their Instagram bio itself. A prospective consumer when goes through various products on Insta stories can easily place their orders following the link mentioned in the bio. The feature alone has more than 300 million users–far surpassing Snapchat’s total users. The rise in engagement means brands have gotten more agile on selling through Instagram Stories. With the recent update to the Facebook algorithm, updates are taking place for Instagram algorithm too which will make digital marketing more consumer friendly. There are approximately 2 million advertisers who are relying on Instagram for their strategies. 

The user engagement is the key feature in the digital marketing process. Instagram has a plethora of face filters which makes them a fun addition to their selfies. 

Marketers need to stay ahead of their game and especially in the day and age of digital marketing which is fluid, transient and dynamic. Marketers should exploit the above-mentioned features of Instagram to their cause and engage as much targeted audience as possible.

Whats’s your addition to the features mentioned above? How do you think, Instagram can be better used for digital marketing?

About The Author

---

Barun Thakur is the professional digital marketer co-owner of marketing agency well-known with the name Avenir Digital Stories offer digital marketing services Delhi, Gurugram, Bangalore. They also offer services through different locations such as USA, UK, Australia. They also offer Migration services good links with visa agent Perth.

Importance of Social Media Training in Healthcare Industry

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. The general public uses social media to research symptoms, local doctors, treatment, and compare options. In fact, social media today is a necessity for the healthcare industry. Even though it’s not an entire answer to improving patient engagement, it plays a huge proponent in connecting with target audiences.

Interesting Facts on the Impact of Social Media on Healthcare

• In a survey, 41% of general consumer said social media would affect their choice of doctor, hospital or medical facility.
• Only 31% of healthcare providers use social media to networks.
• 26% of hospitals currently use social media.
• Group of 18 to 24 year old are 2 xs more likely to use social media for health-related discussions than the group of 45 to 54 years. 
• 54% of patients don’t mind with their providers asking advice from online communities for treating their condition better. 
• 31% of healthcare institutions have their social media guidelines in writing. 
• 30% adults are ok sharing information about their health on social media sites with other patients, 47% with doctors, 47% with hospitals, 38% with a health insurance company and 32% with a drug company. 
• 22% of parents look for medically related answers using Facebook and 20% use YouTube. 
• 60% of doctors say social media improves the quality of care delivered to patients. 
• There has been a 119% increase in YouTube traffic year-after-year

Although the impact is greater the healthcare industry has somehow still been slower in adapting the world of social media than other industry. On the other hand, healthcare industry also requires some key considerations and etiquette to perform, unlike other industry. Still, there has been a major disconnection in the anticipation and actions of consumers and responses from the healthcare industry. So to meet consumer’s demand and prevalently reaching out to customers, healthcare professionals should constantly learn how to effectively use social media technologies. The best way to learn social media marketing in the healthcare industry is by attending social media training by experts. 

Also Read
Social Media Marketing: The Know How's
Marketing Tips For Bloggers in 2018

5 Reasons Why Social Media Training in Healthcare Industry is Important: 

Meet Experts – Social media training is probably the best way to meet social media marketing celebrities you ever wanted to communicate with. These experts understand healthcare industry can play an important role on social media by educating people about various diseases and treatment. Social media training usually has 3 to 4 experts addressing the audience. Meeting face-to-face enables a better understanding of how your online presence can benefit your business. Apart from the live sessions you also get to talk to them in person during breaks. Connecting with these professionals can be a fun string apart from getting valid and useful solutions for your queries. 

Connect and communicate with Peers – Training in social media marketing in healthcare industry opens up many opportunities for the healthcare system. It allows professionals to build connections, share their discoveries, and extend credibility as thought leaders. You can learn what motivates them and what’s important and noteworthy. Such training is an opportunities to create valuable in-person relationships and understandings each other’s strengths and weakness. Healthcare industry is very different from other industries, while others focus on likes and followers; healthcare is more about creating impact. For health professionals, social media marketing training is not about sharing the promotional message, but the real value comes from engagement.

Enhance Social Media Skills – Social media is changing constantly with new updates coming up all the times. And healthcare by nature is a busy industry that finds it difficult to keep on top with the latest news and skills about these networks. Chances are an expert trainer will be able to advise plus train you on the most updated changes on each platform. By enhancing social media skills, health care provider can understand patients’ concern by monitoring and tracking, social media forums, blogs and other digital sources. Collecting such insights will further help them create useful and relevant content for the targeted patient segment. 

Hands-on Training – One of the major reasons why healthcare professionals are even interested learning social media is to educate patients. It includes sharing innovative medial cases and responds instantly to patients’ problems. Sharing information regarding outbreaks or health hazards on social media has become an effective way to provide accurate information to patients. By attending social media in healthcare training, professionals get hands-on training on how to live tweet, do Facebook posts or share on LinkedIn forums. In fact, hands-on training includes extremely basic things such using #hashtag, creating Facebook Page, creating a Facebook ad, using LinkedIn profile, social media analyzing, tracking and monitoring etc. Also, you will get an idea on how to maintain professionalism as a health care professional on social media. 

Ongoing Support – Most good social media marketing trainers will not disappear after delivering the session. They will offer you ongoing support and mentoring relationship to ensure you maximize your chances of success. Some of the celebrity trainers also share video lessons, give lifetime access to digital marketing forums to interact and discuss ideas with like-minded people and send weekly e-mail tips as goodies. So, you can be sure of spending the time at the event by listening and engaging with people and not anxiously taking notes.  

It is no secret that people still prefer face-to-face interaction when it comes to consulting healthcare professionals. Yet patients these days are actively participating over social networks for resources to gain guidance on their health decisions. And innovative health care providers are smart at adapting to the dramatic shifts in patient expectations. For any healthcare organization that wants to remain competitive and embraces this digital era of patient interaction should take social media training for healthcare industry very seriously. As such training will teach you to connect to the audience and amplify your messages on social networks in an effective way. The opportunities are endless!

Author Bio

---

Sorav Jain has been recognized as one of the 'Top 25 Social Media Professionals of India'. He is an avid blogger and has written several social media blogs not just on his own blog site but has guest blogged as well. He has delivered numerous informative lectures at the Confederation of Indian Industry, NASSCOM. He has hosted over 300+ social media workshops across India, Sri Lanka, and Dubai. His numerous writings, on the social media subject, range from the latest social media marketing strategies to be implemented on Facebook advertisements to Instagram marketing and a lot of other related topics. He also spearheads EchoVME, that was recognized as 'The Best Social Media Agency of 2013' by CMO Asia.

Content Creation Services Key to Business Growth

Using content such as expert Articles, Blog posts, How-to-Guides, is a key online business strategy to get more traffic and to trigger product, company, or service awareness, as well as to boost a website's online visibility. The power of written content creation, specifically, will depend on the right strategy being utilized - paying little heed to whether the business is an online one, or a brick and mortar type.

Content Forms

Text: When communicating with a target audience through direct message, it's the written word that is always the preferred option. Articles which use the language, expressions, terms, and words unique to a specific industry, niche or market spontaneously set the context and tone of the message. With this form of content, immaculate grammar is the top priority, followed closely with respect to importance by the correct structuring of sentences and paragraphs, so as to gain audience attention and send clear messages.

Infographics: Pictures in company with a little bit of content alluded to as infographics are the most recent Internet and Media craze. Infographics are an inevitably popular, visual approach to present data, information and on rare occasions complex ideas and messages. Advantageously wiping out the obvious sales pitch, infographics can be used to, successfully share a company’s story in a creative and engaging way.

Standard unique content creation can furthermore, be used into different forms of content such as Microsites, White Papers, Webcasts, Digital Magazines, eBooks, Mobile Content, and more.

Purpose that Content Creation Services Serve: Information is the heart of content creation with respect to what a business, wants to share with its market and potential customers. Through information sharing businesses can augment brand awareness, boost their client base and create and maintain positive relationships with their current customers. 

Content can further be utilized for various other purposes, such as: 

• The engagement of workforce through company blogs.
• Smooth hiring through company website pages which are exceedingly representative of the company’s vision, direction and objectives. 
• More effective and faster business growth, especially when such content is shared between businesses (B2B). 

Conclusion

When commissioning content creation services determine that they understand the unique strategies, being practiced currently in the online business world.

Top 30+ Profile Creation Sites with High MozRank, Page & Domain Authority

What is Profile creation in SEO?

Profile creation is one of the best ways to create backlink for the website. It is one of the greatest backlink creation technique from the different platforms like social media, local listings, social bookmarking, etc. Profile creation is also one of the effective ways to get trusted links. 

There are two types of profile creation

• Individual Profile
• Business Profile

Both these two types are important. Individual Profile helps to promote a personal identity and second Business Profile help to promote business.

Profile creation also helps to create a trusted and strong online presence. It helps to drive traffic to a website and generates leads, improving search results in both organic and local.

Here is the list of top 30 best profile creation sites.

Sr NO	Sites	PA	DA	Moz
1	https://www.facebook.com/	97	100	8
2	https://twitter.com/	97	100	9
3	https://plus.google.com/	97	100	8
4	https://issuu.com/	95	94	7
5	http://www.quora.com	91	89	6
6	https://about.me/	89	90	6
7	https://visual.ly/	87	84	6
8	https://soundcloud.com/	95	95	7
9	https://myspace.com/	96	98	8
10	https://disqus.com	96	97	8
11	https://angel.co	86	83	6
12	http://itsmyurls.com	56	50	6
13	https://www.vbprofiles.com/	56	48	5
14	https://www.plurk.com/	88	86	7
15	https://ello.co/	78	73	7
16	https://medium.com/	94	94	7
17	https://www.goodreads.com/	94	95	7
18	https://www.f6s.com/	77	74	6
19	http://www.listal.com/	55	54	6
20	https://www.wattpad.com/	83	79	7
21	https://vimeo.com/	97	98	8
22	https://www.instructables.com/	90	88	7
23	http://www.reachoo.com/	39	41	5
24	http://follr.me	27	33	4
25	https://www.razoo.com/	86	83	7
26	http://equipboard.com/	45	36	6
27	https://klout.com	87	84	7
28	http://brooklynne.net/	39	36	5
29	https://appsumo.com/	60	57	6
30	https://www.slrlounge.com/	65	58	6
31	https://penzu.com/	73	68	6
32	https://www.bitrix24.net	48	38	6
33	https://knowem.com/	69	62	6

Please Share your through and more profile creation sites in comment section.

Here’s Why Your Business Should Use Translation Services

If you’re planning on using Google Translate as your primary method of translating important documents, then you’re going to be quite disappointed. I only say this because a surprising number of small business owners do this in order to save money on a professional translator. But in the long-term, this shortcut is costing them far more than they’re saving.

I’m using Google Translate as an example but there are a lot of other mechanical translation tools that claim to deliver perfect results but in all reality fall short. There are just too many limitations with using the software. Unless you actually speak the language, you have no way of knowing whether or not the gist of it has actually been preserved. 

The 3 Major Pitfalls of Translation Software

Language is sophisticated. You will need more than a machine to translate text that requires higher goals, like trying to sell a product or service. Here are 3 of the major pitfalls of using translation software. 

#1: Mistranslations

Every language has words that can mean more than one thing but software has no way of being able to judge context. It can only translate based on logical algorithms. Potential customers will lose confidence in your products/services if they see text that does not make accommodations for context. Your entire brand can suffer as a result. Polysemous words are usually where we see the most issues because the software will throw them out of context. 

Even worse is when legal text is translated poorly because it can actually put the user in danger. For example, if the warning section of a user manual is mistranslated, then it could have disastrous consequences. 

Another common issue that we see a lot of translation software is that it tends to translate sentences literally, rather than taking their context into account. Languages have different rules when it comes to sentence structure so relying on software can completely change the meaning of a sentence. 

#2: Socially Correct Language

This one is huge because certain cultures see certain words as inappropriate, which software can get wrong sometimes. So you could translate “old, wise man” into “el viejo y sabio.” The term “Viejo” is actually disrespectful in Spanish – the equivalent of “codger.” Imagine approaching a senior citizen and calling him a “codger.” That conversation would not end well. 

Software does not understand the impact that tone has. There are certain styles that are expressed through specific combinations of words. Software cannot pick up on this tone so your message will fall flat. We tend to speak more casually to potential customers. Each language has its own unique way to be casual. Translation software will simply use the best logical word, making you sound.  

#3: Confidentiality

Most translation software does not come equipped with a non-disclosure agreement. In fact, Google Translate goes as far as to have you agree that they have the right to use, host, and publish any content that you put into their software. 

This is a huge issue for businesses looking to translate content for their website. Ironically enough, Google will penalize duplicate content even if they are the ones using it. Protect your intellectual property by using a real person. 

Yes, professional translators are more expensive in the short-term but if you consider the long-term ramifications that software will cause, then the expense far outweighs the initial cost. Professional translation services could mean the difference between bringing in new customers and having to go out searching for them. 

In most cases, you get what you pay for. What experiences do you have with using translation software? Share them in the comments section below.  

Social Media Marketing: The Know How's

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. With channels like Facebook, Snapchat, Twitter, LinkedIn, the marketing avenues have spread its wing-like anything. This new avatar of social media is called Social Media Marketing.

Read More
Why Should You Invest in SEO?

PPC Trends You Can't Ignore in 2018

In the era of rising awareness amongst consumers about their needs and wants, the marketers to need to strategize to stay ahead of the pack. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data. Facebook and its likes have a separate data analytics page which provides real-time engagement data. This way social media has a quantifiable effect on the marketing process.

Word of mouth publicity has received a facelift with the advent of social media marketing. Before the age of social media, marketers had to create a content which was one-sided and company-centric but now with microblogging and citizen journalism, consumers can review the brand and connect with a whole lot of consumer base themselves. Consumers, this way, are much more equipped this way and this gives them a sense of authority over the brand.

“Companies are better equipped to handle more customer issues with the help of social media, making the process faster and easier for everyone involved. Now the majority of issues can be resolved with something as simple as a link to a page that has all the answers they’ll need,” says Lisa Giosi, social media manager at Active Web Group. 

Customer service is not just restricted to telecommunication, but also social media platforms for complaint redressal through reaching out to consumers complaining about the brand online. It has made marketing more fluid. 

Through Social Media Marketing, a consumer can judge a brand’s voice and personality. There is no better way to market a product than this. Social media marketing agencies and all around the country have made the marketing process more interactive and targeted. The swift feedback and focused branding the advertising wastage has reduced to the minimum.

About the Author

---

Barun Thakur is a professional Digital marketer co-founder of Avenir Digital Stories; leading Digital Marketing Agency Delhi NCR offers SEO, PPC, website designing, development services through worldwide.