5 Methods of Troubleshooting Facebook Ads that are Underperforming

With a Mediacom Service Internet connection, you can easily run a number of Facebook ads to read your targeted audience (potential customer) groups. In addition, you can read up on a number of informative resources that detail how to troubleshoot your ad placement ventures.

Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications. Facebook, however, is considered by online marketers to be the promotional utility of choice owing to its global spread and massive user-base (numbering over 2 billion according to recent estimates). Coupled with a Mediacom Internet Packages, running your own Facebook promotional venture becomes a breeze.

On the Perks of Using Facebook Promotionally

Facebook allows its users to target specific lead consumer groups through its ad placement filters, where you can make narrowly-defined custom arrangements to reach exactly those individuals who are likely to convert. 

In addition, it equips you with a detailed & minutely-probing analytics module that provides actionable insights in real-time; to show you how well your ads are performing, and where to reallocate your ad spend budget for maximum promotional efficacy.

Troubleshooting Stratagems

In this post, I’ll be listing a number of effective strategies for troubleshooting your Facebook Ads campaign – in case it’s not performing as well as it used to. These tips will require you to look at certain important parameters pertaining to your concerning promotional drives, so as to enable you to identify problematic areas quickly (and make haste with the resolutions).

These pointers carry a distilled overview of my own experiences in the field, as well as the research I conducted on the subject with my Mediacom Service connection.

Technical Checks

• Recheck audience group set to ensure that you’re reaching out to the right people. Many Facebook marketers are in the habit of using the same custom audience settings for all their campaigns, leading to the conclusion that some ad postings don’t seem to be converting properly
• Install Google Analytics – and identify precisely those points where a potential consumer seems to fall off the sales trajectory set by your advertisements
• Check if your spending limit is exceeding the total budget available for the project – and either add more money to the campaign, or decrease its targeting frequency by spreading out the days a bit further
• Consult user comments between your ad postings – as negative remarks do have an impact on your ad placements
• Ensure that your Facebook relevancy dynamics are working optimally for you – and your ads are placed in the appropriate niche categories

Content Checks

• Is your ad’s textual content on-point? Does it convey the right message (using simple, everyday diction)? You need to analyze your ad-copy on these points, preferably with the help of an unaffiliated and professional writing purveyor
• Are your ad thumbnails dominated by a lot of text? This feature not only makes them unattractive, but it also has an effect on Facebook’s ad-placement considerations
• Does your ad tone facilitate your message?

Although the points listed here are in no way meant to serve as being the exclusive analytical criteria for scrutinizing your ad campaigns, they do certainly help in isolating trouble spots.

To gain more crucial insights on this subject, consider subscribing to a Mediacom Internet plan – attainable through the Mediacom Customer Service Number (8662007644) – and launching your search requests from there. 

Author Bio

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Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That's where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.