Pick the right White Label SEO Solution for your Business Site

There are different types of digital marketing solutions available and picking the right one that best suits your business website may not be that easy. For assistance, this article lists down some white label SEO solutions that will help you discover the right one for you.

White label SEO Reseller solutions are very popular today. So if you are also looking for the best solution for your business, pick one while keeping your objectives in mind. This article talks about the various possible solutions that you can choose for your business.

Site Improvement

Every day, millions of people access the Internet to find any information, product or service they want. And, they trust a website the most that appears first on Search Engine Result Pages (SERPs). So if you want to improve your business on the Internet, you need a high rank on SERPs. It will further provide access to a broad group of relevant audience on the Internet. This can be done by improving your website through SEO. It will not only make you visible on search engines, but also offers a natural online recognition as well as more traffic to your site.

Online Networking

Online networking or also called as social networking online is what people love the most. It has not a place only for chatting, to connect and share with friends, but has developed into the largest marketing platform that not only allows tremendous outreach and networking, but also allows interactivity that is very beneficial for businesses. In fact, web crawlers have incorporated online networking as a positioning component in their outcomes. It effectively bridges the gap between you and your customers.

Focused SEO

Achieving a high ranking is even more troublesome for large enterprises because there are many stronger organizations with more assets. Using focused SEO will give you a great business advantage by focusing on more forceful and fruitful marketing routines with ranking for major keywords. For this, hire a white label SEO agency already working with extensive undertaking level, corporate and E-Commerce clients.  

Pay Per Click Management

Pay-per-click or PPC in short, is the speediest way of getting visibility on SERPs. It is ruling the internet advertising industry due to its unbeatable benefits, quick results at smaller budget. Where SEO gives you result over time, PPC works instantly, if done with whole dedication. Positioning of a website for the right keywords takes longer with SEO. So the advertisers and business owners prefer using PPC to guarantee the best results for the most used keywords that internet users will use to find them.

The solution you pick is totally your choice. However, it is suggested examining the needs of your client’s business and objectives of your business too. Then choose the most suitable one. In case, you are running a business and looking for white label SEO programming, the best tools are: SE Ranking, Bright Local, Agency Platform and Market Bandit. All these instruments are programmed to tackle all your SEO needs properly. These devices contain loads of white label instruments and administration of web marketing of your business.

No matter what you choose between a white label SEO agency and programmed tools, it will give your business prominence and promote it well on the Internet while putting you on the rest. 

5 Common but Killer Pay-Per-Click Mistakes to Avoid

PPC (Pay-Per-Click) services are really powerful marketing strategy for creating potential customers on the web. It is perhaps the fastest way of promoting your business and getting targeted customers in the online world. Using various tools like Google AdWords, Yahoo Search Marketing, etc., PPC advertisers create and display impressive ads in the sponsored results of search results pages of different search engines.

The ad would ultimately be clicked by a customer happy, but, alas, it probably doesn’t happen due to inappropriate execution of the ad. Such incorrect ads may cost you a significant amount of money and bring almost zero customers to you.

In order to run a profitable ad campaign, here are five critical PPC mistakes that you should always avoid:

Mistake #1: Sending Visitors to Home Page Instead Of Service/Product Page

By clicking your ad, visitors only want to check the details of what is given in the ad title. But some non-experts and novice PPC advertisers set up their ads with the URLs that redirect the visitors to the home page rather than a relevant landing page. On the home page, visitor finds a lot of information, but not what they want and expect. In this case, you forced your engaged visitor to navigate through your website to find the relevant information. They get frustrated; leaves and you lost a new customer. So it’s important to have a product-specific landing page that contains the exact information that the reader wants.

Mistake #2: Redirecting Visitors to your Contact Page

Unfortunately, many businesses redirect their customers through a PPC ad to their contact page. They do so for newsletter opt-ins, record keeping and lead generation. But nobody wants to fill the contact form. After scanning some interesting pages on your website, when visitors get the contact form to fill, they just bounce from your website. So be aware that forcing your customers to fill contact form is against the guidelines of ppc services.

Mistake #3: Not Split-testing the Text of your ad

It is the text of your ad that makes a place in your visitors’ mind and forces them spontaneously to click it. To avoid any mess, it is important to split-test your ad text before running them. It helps you find the right elements to promote your ad and to effectively speak to your target audience. Every PPC tool allows you to split-test in which you can create multiple versions of your ad text that will help you decide which version leads to more clicks and on-site conversion.

Mistake #4: Considering ‘broad match’ keyword ads only

Broad match keywords are undoubtedly a great way to drive lots of clicks. But when you rely entirely on broad match keywords, it will bring you irrelevant traffic only. Set your ad for phases and exact matches also; this may decrease your traffic, but will bring you only relevant and interested visitors, while avoiding irrelevant customers and saving you money.

Mistake #5: Not Taking Benefits from Negative Keywords

Negative keywords prevent your ad from displaying on search result pages appeared for irrelevant keywords. For example: you’re an optometrist and sell eyeglasses. You want to prevent your ad from showing on search result pages for “drinking glasses” since the searcher is not interested in eyeglasses. Negative keywords do this for you. Thus adding these negative keywords can help you reach the most interested customers and cut your costs.

These are the 5 mistakes that must be avoided. To avoid these mistakes outsource your services to a white label pay per click services agency. The agency has well qualified PPC experts that can help you to setup and manage your PPC campaign.

Why Shouldn’t  Small Businesses Skip A PPC Campaign?

How to Market Yourself as a PPC Expert?

The demand for Pay per Click marketers in at an all-time high as small and large businesses alike are spending billions of dollars on this marketing strategy. It is estimated that 87% spend on Search Engine Marketing goes into PPC and mere 11% into SEO with other strategies accounting for the rest. So if you thought SEO was bigger it is time to think again. This demand has encouraged many PPC specialists to leave 9 to 5 jobs and start their career as freelancers. Here you get to use all your technical skills and marketing acumen to set up campaigns for your clients and run them successfully. You must get to the bottom of the pit as far as different Ad Networks are concerned and maximize Return on Investment for your clients.

However starting your career as a PPC freelancer is never easy. Marketing your services and attracting clients often becomes a bigger challenge compared to managing the project itself. If you have worked with an agency in the past you may have bothered little to know how projects are sourced from clients and how the service is marketed to customers around the world. It’s never easy and there is no single route towards success. Below we take a look at some of the ways in which you can market yourself as a PPC freelancer.

• Set Up Your Website – Not owning your own domain is a sin if you would like to start your freelancing career with PPC.  A website not only establishes your credentials as a specialist but acts as your best marketing tool and helps you reach out to potential clients.
• Try PPC – If you aren’t broke and have set aside some budget to market your services, there can be no better way than marketing yourself by running a PPC campaign. It will not only generate immediate leads but would also help you exhibit your skills in front of your target audience.
• Start A Blog – Blogs have become one of the best ways to generate strong leads in today’s world. Blogs help you connect with potential customers and also educate them on the importance of PPC marketing.
• Craigslist – Millions of people around the world post ads on Craigslist and consider it to be one of the best marketing platforms for freelancers. The fact that it is free and allows you to market yourselves in different cities around the world makes it popular.
• Network With PPC Specialists – PPC freelancers around the world are seeing merit in collaboration. When you collaborate with other freelancers you stand a chance to get a project from them and also share your excess work and make a small margin out of such engagement. It also allows you to take up large accounts that cannot be managed by a single individual.  
• Word of Mouth Marketing – In your early days as a PPC Expert freelancer this is perhaps one of the best ways to grow your business. When you achieve goals for your clients and they are happy with your work, ask them to write a testimonial or share your name on social media. This would go a long way in promoting your services.

The above marketing ideas are mere suggestion and there is no harm in trying other ways to generate leads. For instance if you believe newspaper ads would help you attract clients, you should surely market yourself accordingly.

Summary
This article talks about ways in which one can market themselves as PPC freelancers and make a career in this industry.