How to Choose an Ideal White Label PPC Agency?

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. This is, perhaps, the most effective tool to promote your business and make sales in today’s extremely competitive internet marketplace. When pay per click is that important for your business, it is better to hire a white label PPC agency and outsource your work. This is because pay per click is a fast moving field, and even you have no burden of other responsibilities, it is very difficult to keep your campaigns up to the mark on a daily basis. The market environment is very demanding that increases the competition and leads to ever changing technology as well internet marketing guidelines. When your time is already at a premium, hiring an agency is the best option, as per the experts.

Choosing an Ideal White Label PPC Agency

Before you approach a few agencies, analyze what you need by asking yourself following questions:

Where is your business going? Is this the right way to get there?

The foremost reason for getting PPC is, obviously, getting some business results. However, it is important to check if you really need pay per click and is this the right time to approach paid advertising. Step back and make sure you are not trying to buy a horse to win an air race. You don’t need PPC when:

·         Your target search area is very small, or so new that no one’s searching for your product.

·         You haven’t any idea of the competitive landscape.

·         Your website isn’t prepared to take the traffic you’ll be sending.

If you think you need white label pay per click services, be honest with the agency you hire.

Kind of Relationship you want

A right cultural fit for both parties is important. Cheap pricing and attractive credential lists soon lose its shine if both parties are not excited to work or fit together. A good relationship demands efforts from both sides of the table.

How do you actually plan to work?

It is better to be realistic. Different industries ask for different work plans and skills from their PPC agencies. And, if the expectations are unrealistic in the beginning, someone will wind up unhappy.

What do they need to be ready for?

Seek the right answer to this question before signing up with an agency. Ask the agency about their teammates, interact with teammates essentially, ask for examples of their success with previous clients, and ask for their response time, what they need to start work, how and when they communicate and ask everything you have in your mind.

Look for the full scope of success

A successful PPC campaigns required some serious work on landing pages, ads, conversions, graphics, data analysis, etc. Before starting a new project, ask these questions from your PPC agency:

·         What kind of feedback on newly designed landing pages do you get from the agency?

·         What is required for a new ad copy?

·         What type of relationship should be set between in-house team and external PPC partners?

Last, but not certainly least, don’t forget to ask about the duration of result visibility. Also, Make sure that both, SEO and PPC for your business, are going hand in hand.

Summary: 

Hiring a white label PPC agency is a thoughtful decision. There are a few important questions that you must ask yourself and your agency before signing up the agreement with them. Hire an agency only after being satisfied with answers to all your questions. 

Why PPC is the best Online Marketing Channel for Businesses?

Experts say that there are only two most effective online marketing channels that generate the highest return on investment for any business. These two channels are: pay per click (PPC) and email marketing. Between the two, PPC is even more preferable due to faster results. PPC opens up new revenue channels and brings in more profits so fast that ROI has become the topmost reason behind the popularity of this marketing channel. Apart from this, you can make a profit through this strategy in many other ways.

Why Pay Per Click is the best – Benefits of PPC

Reasons #1: High Return on Investment is the ultimate goal of every business and PPC does it effectively.

Email marketing is effective only when you have a strong house list and you are not looking for new customers. However, PPC helps you serve both purposes: updates existing customers and reaches new customers as well. You can compare the ROI of different years with regard to PPC, and certainly, you will get to know how stronger PPC is than any other advertising and marketing channel.

Reason #2: Waiting for results can be frustrating for business owners. They want quick results. PPC Does it for you – brings instant targeted traffic.

Business owners, especially those who have just set up their new websites, want instant results. Search engine optimization is a long term process and it cannot be ideal for newcomers, since the results may take months to years. Though SEO must go on always, PPC offers an excellent way to get immediate traffic and to your surprise, it helps you get significant sales within a few weeks. Overall, both strategies, SEO and PPC, should go in parallel because of their complimentary pros and cons.

Reason #3: Pay per click not only solves problems, but also help identify them. It finds problems with your promos, offerings and website too.

As soon as you launch PPC campaigns and start getting more traffic, you can easily judge which part of your website is working and which does not, how your website operates, etc. If your highly targeted traffic does not convert into sales leads, you are lacking somewhere. In this case, you need conversion optimization and site improvements. Sometimes, coding error may disturb your site’s functionality. When your white label PPC services agency notices it, s/he takes the action to investigate what’s wrong. When you start marketing with SEO only, it may take months or years to detect conversion problems with your website.

Reasons #4: Pay per clicks not only sells your products, but also builds your brand.

Even if you don’t get the expected number of customers through a PPC ad, but every ad contributes to your brand building by exposing you among potential customers. It is not pure branding, but a kind of branding that can be measured with usual PPC metrics like: More impressions equal more exposure, higher click-through-rate and good conversion rate that itself means direct selling success.

It is true that you can’t always start sell directly online and PPC is not ideal for all websites, but Pay per click is almost always a good promotional channel for almost every business, if you have a right PPC account manager.

 Summary:

A properly managed campaign by anexpert PPC account manager can help you earn a higher return on your investment as compared to SEO, email marketing and any other internet marketing channel. 

PPC vs SEO

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach.

Advantages of Google AdWords over SEO 

Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel.

Buy Position: want to rank number 1? You can buy it with PPC. When it comes to ranking SEO is hit and miss affair, and ranking for highly competitive keywords can be virtually impossible for new sites.

Instant: Traffic can start flowing in just a matter of few minutes once a campaign has been launched but with SEO, traffic usually take a little time to assemble, and there is no assurance that it will arrive at all.

Pay on Performance: You need to pay when you receive traffic but if you don’t receive any traffic, you owe nothing. SEO requires a big investment with no guarantees of successful campaign performance. Traffic and visibility aren't directly controlled by the SEO.

Time Control: You can decide when your Ads are seen. SEO has no such control.

Precise Tracking and Adjustment: You get instant precise figures, and you can modify your campaigns in real time. SEO campaigns can be modified, but it requires time and the results of which may not be seen for months.

Landing Page Control: You can control which page search visitor see. With SEO, the visitor can see any page the search engine has in its index.

Region Control: You control the regions and countries in which people see your Ads. With SEO, you have no control over regions or countries.

Precise Keyword Targeting: You select the keyword terms under which you appear. This helps you to run solidly focused campaigns. With SEO, pages can show a wide range of keyword terms, and sometimes these terms are not relevant to your campaign. This can make campaigns more difficult to measure.

Control Your Budget: You can be specific on how much you want to pay for any given time, and you can stop and re-start campaigns when you feel comfortable. SEO involve a big investment so the campaign can’t be easily switched off.

Advantages of SEO

Due to the features and flexibility of PPC, people use SEO because of two things:

SEO has zero cost per click but this doesn’t mean SEO is free. SEO is time intensive, and cost a lot of money and it can also involve third party costs, such as link buying. However, the on-going cost of a well-executed SEO campaign can come in well under PPC advertisements particularly if good rankings are maintained.

People try to trust the main listings more than they trust the paid listings. The main listings receive the lion share of audience and clicks.

The Advantages of Feeding PPC into SEO, And Vice Versa

PPC is a perfect testing platform for SEO, the SEO suggest may be a keyword term worth the time and effort in ranking that term. Possibly the keyword term doesn’t receive as much traffic as you suggest. By running a PPC campaign on the keyword terms prior to implementing an SEO campaign, the SEO can receive a more accurate estimate of the search volumes. The SEO might also want to check for the wording of language on landing pages to check how altering the copy favor search spiders which make a difference to conversions.

PPC outsourcing further explain that SEO can feed back into PPC campaigns Because SEO casts a wide net, traffic logs can sometimes reveal lucrative keyword combinations that the research tools do not.

An SEO strategy develops with time and should reduce the cost-per-click price of a combined strategy. If a website is well ranked for expensive terms, then you may be able to change PPC bidding away from these terms and use the funds on other terms.