Things You Shouldn't Ignore While Choosing Ecommerce Web Designing Company

Are you looking to hire an e-commerce web designing company? The task you have on your hand isn’t the easiest one. Google about such service providers and you will come across thousands. How do you shortlist a few companies for further negotiations before zeroing on a partner who is expected to give shape to your dream? The way out is to focus on a few traits and qualities that will help you narrow down your selection. Here are some of the things that you shouldn’t ignore while choosing an e-commerce designing company.

Domain Expertise

E-commerce development is a broad term and there are dozens of tools and frameworks that are used in developing online stores. For instance, your WordPress site can be used to sell products and services with a relevant plugin while for the out-and-out online store, platforms like Magento, OpenCart, osCommerce etc. are most preferred by clients. If you have a specific domain in your mind for your online store you must make sure the agency you are looking at has expertise in the domain. 

Problem Solving Approach

E-commerce isn’t merely about selling goods/services online. It is about addressing the core problems of a business such as how do you reach out to your audience? How do you target specific customers? How do you overcome language barrier? How to run a store across geographies? The company you hire should bring in problem-solving approach and offer solutions to your problems. Avoid companies that work with a ‘cookie cutter’ approach. 

Application of Technology

It is one thing to possess technical knowledge and quite another to apply it seamlessly in a project. This is where you must take note of the e-commerce web designing company’s portfolio or ask them to share links to projects they have executed in the past. If you are impressed with their work you can go ahead and start negotiations if not there are better agencies waiting for you. 

Support

 E-commerce web development is a process rather than a project where the website will constantly be developed and has to be protected against security vulnerabilities. A reputable e-commerce web designing company will always market Support and Maintenance as one of its greatest USPs. As for companies that don’t, you can simply say, Thanks, but no Thanks and look elsewhere. 

When you keep these four things in mind you will be able to find the right partners for your e-commerce web development project and taste immense success. 

Summary

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In this post, we take a look at some of the things that you cannot afford to ignore when it comes to hiring an eCommerce Web Development Company.  

The #SocialMedia Reputation

A lot of us wonder, how difficult can it be! After all, it's just about maintaining couple of social media accounts, through a social media aggregation tool and we're done!

Sounds easy? Photos, creative stacks, and inspirational messages. Not really. There's a whole online maze that needs a hunter on the vigil. 

Online reputations are made over years and can be broken in matter of seconds. I've had the opportunity of meeting many enterprising women and men, who have excelled in Online Reputation Management (ORM) for their organizations, and they say with their arms held up high in the air, 'It's a rat race, out there.' 

Managing disgruntled employees, prospective employees, unsatisfied ex-employees who plan to open a can of worms, combined with campaigns to maintain and create excitement, aren't supposedly the easiest thing on the planet. 

Strategies are in place, to keep a check on what goes online, what is shareable and what needs approvals from all stakeholders. Note here; even the approval process takes longer than ever, and sometimes, one wonders why she/he started the campaign in the first place. 

Yet, truth be told, there is so much to be done, so much to be explored on social media, thanks to so many tools, and processes, that are created to make the experience on social channels, scot-free. 

Along with ORM, which generally includes Social Media Strategy and templates messages to master upon nasty messages, the best part is one gets to see is the creativity of people at the workplace. It's going from one step to another and just creaming the best, out of people, who use the platform to dream big! 

Maintaining a reputation is a tasking challenge, yet gives the onus to people, who serve to protect. It's a matter pride and privy, and always brings the best out of the right person, selected for the job.

Let reputations lay in the hands of the person that feels and connects with it, the most! 

#Impressions4theRightReputation by @harryrockerz

 

Facebook Marketing a Great Online Promotion Tool

Advertising business through Facebook has risen as a popular model of internet marketing and advertisement. Apart from various online business entrepreneurs, Facebook is also implemented by many conventional organizations to market their products, services, and activities. As an advertiser, you additionally have choices to bring out, marketing activities through your Facebook wall, business pages, and groups and also custom made FB advertisements.

In any case, remember that Facebook marketing is not quite the same as how the promotion on other social networking websites is done. This is on account of each tool has its particular function.

Similarly, as you wouldn't utilize a torque to hammer in a nail, you should know how to do Facebook accurately. So that you don't squander your chance or your cash on promoting endeavors that will eventually, end in a time and money disappointment.

Do Facebook to Bring Traffic to Affiliate Ad Campaign

There are several advertising techniques that you can use to profit on Facebook. The primary strategy includes driving traffic to an affiliate promotion. In case people click through your Facebook post or advertisement and make a buy, you'll receive a commission.

Graphics an Important Element

With regards to Facebook posts, images are what catch your audience since we live in a more visual world than any other time in recent memory. Truly, you require extraordinary sales message in your advertisement. Anyhow, if your photo doesn't catch the attention of your fans, they won't stop to read your content. This is the reason picking a fitting photo to incorporate with your advertisement, is so critical. 

Options You Can Use

Nonetheless, you can use a photograph straight from the sales page if it's a fantastic picture. Alternatively, the product developer may have "swipe" files accessible with pictures that you can upload to your post. 

However, not all advertisers are awesome with graphics. Perhaps, they were in a hurry to launch and something, turned out badly with their graphics delivery. Perhaps they didn't set aside the time to hire somebody who could make professional graphics.

If pictures related to the product aren't incredible, you have two more choices. You can make your own pictures by utilizing a website like PicMonkey.com or Canva.com. Both of these sites will enable you to make pleasant illustrations, regardless of that you have no related knowledge.

Facebook marketing is an awesome way to capture a wide array of potential customers. Simply keep in mind that like all marketing methods, your objective should be to offer value.

About the Author

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John is an author of many articles, which are related to different niches. Working for Facebook marketing Sydney; Internet marketing agency located at Sydney Australia.