SEO Guidelines – Four Major SEO Pitfalls to Avoid

If you own a website, then definitely you would be using the basic SEO techniques to drive traffic to your site.  Sometimes, your SEO techniques may not favor your website and your site may step down from the search engine rankings.  This indicates that something is missing on your site.  This article will be useful for the websites that need good SEO optimization.

Search Engine Optimization cannot be effectively implemented in one or two days.  It takes few weeks or months to modify your website and implement the effective SEO techniques.  You need to do lots of research, test your website with various keywords, alter your web content and so on.  A website needs to be optimized for numerous SEO tactics and this should also be monitored for the consistent result.  The following are some of the essential SEO tips that can rescue your business.

• As you know, the first step of search engine optimization is selecting a keyword/keyphrase.  Once you choose the best keyphrase for your business, you should start inserting this keyphrase in the title of every webpage.  A website without title tag will lose the ranking in the search engine. The title tag with strong keyphrase gets attracted by the search engine robots. The title and content should match each other.  That is, the content should be written relevant to the title tag.

Tip: If you are using WordPress CMS then must use Yoast premium plugin for SEO

Also Read

Top 8 SEO Plugins For WordPress Website

• Now, let us find out how to create SEO content.  First, the content should be useful and not boring to the audience. The content should be created using the keyword. The first and last sentence of your sentence should also contain the keyword.  The content should be updated with the latest information frequently.  A website that leaves the same content for more months will get lower ranking in search engines, which is an indication to lower your profit.

• A website that has not created healthy inbound links will lose its ranking and business.  Link building is a compulsory off-page search engine optimization that needs to be implemented on every website. The traffic that is created through link building is definitely worthy. Link building can be built in several ways. Some of the best link building techniques are: Article writing, Blog posting, Forum Posting, Social Networking sites, Social Media sites etc.  E-mail marketing is also an easy link building search engine optimization that can be implemented by any company.

• If you are looking for cheap and best link building technique, then I would recommend article writing.  There are some article directories that are frequently visited by genuine customers.  Leaving your domain’s link at the end of a powerful article will fetch you more potential customers and also increases your website traffic.

• Blog comments will be effective only if you are regular and consistent in your work.  People visit blogs to clear their queries.  You can answer their queries through blog commenting and leave your backlink.

Search Engine Optimization techniques are available in plenty and you need to use it effectively in order to get vicinity to your website.

5 Methods of Troubleshooting Facebook Ads that are Underperforming

With a Mediacom Service Internet connection, you can easily run a number of Facebook ads to read your targeted audience (potential customer) groups. In addition, you can read up on a number of informative resources that detail how to troubleshoot your ad placement ventures.

Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications. Facebook, however, is considered by online marketers to be the promotional utility of choice owing to its global spread and massive user-base (numbering over 2 billion according to recent estimates). Coupled with a Mediacom Internet Packages, running your own Facebook promotional venture becomes a breeze.

On the Perks of Using Facebook Promotionally

Facebook allows its users to target specific lead consumer groups through its ad placement filters, where you can make narrowly-defined custom arrangements to reach exactly those individuals who are likely to convert. 

In addition, it equips you with a detailed & minutely-probing analytics module that provides actionable insights in real-time; to show you how well your ads are performing, and where to reallocate your ad spend budget for maximum promotional efficacy.

Troubleshooting Stratagems

In this post, I’ll be listing a number of effective strategies for troubleshooting your Facebook Ads campaign – in case it’s not performing as well as it used to. These tips will require you to look at certain important parameters pertaining to your concerning promotional drives, so as to enable you to identify problematic areas quickly (and make haste with the resolutions).

These pointers carry a distilled overview of my own experiences in the field, as well as the research I conducted on the subject with my Mediacom Service connection.

Technical Checks

• Recheck audience group set to ensure that you’re reaching out to the right people. Many Facebook marketers are in the habit of using the same custom audience settings for all their campaigns, leading to the conclusion that some ad postings don’t seem to be converting properly
• Install Google Analytics – and identify precisely those points where a potential consumer seems to fall off the sales trajectory set by your advertisements
• Check if your spending limit is exceeding the total budget available for the project – and either add more money to the campaign, or decrease its targeting frequency by spreading out the days a bit further
• Consult user comments between your ad postings – as negative remarks do have an impact on your ad placements
• Ensure that your Facebook relevancy dynamics are working optimally for you – and your ads are placed in the appropriate niche categories

Content Checks

• Is your ad’s textual content on-point? Does it convey the right message (using simple, everyday diction)? You need to analyze your ad-copy on these points, preferably with the help of an unaffiliated and professional writing purveyor
• Are your ad thumbnails dominated by a lot of text? This feature not only makes them unattractive, but it also has an effect on Facebook’s ad-placement considerations
• Does your ad tone facilitate your message?

Although the points listed here are in no way meant to serve as being the exclusive analytical criteria for scrutinizing your ad campaigns, they do certainly help in isolating trouble spots.

To gain more crucial insights on this subject, consider subscribing to a Mediacom Internet plan – attainable through the Mediacom Customer Service Number (8662007644) – and launching your search requests from there. 

Author Bio

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Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That's where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

How to Use Instagram for Business Marketing

If you are a seller who wants to expand their marketing sphere to social media then you must explore the opportunities on Instagram. Instagram is no longer a social media platform for virtual socializing but a lucrative yet unexploited digital marketing platform. Approximately 80% users follow at least one brand on Instagram. So what are you doing to take advantage of that? Read further to know what’s in store for marketers in 2018 by Instagram.

Social media platforms are like fad, when another arrives on the online marketing scene, the other slowly fades away. The same has happened to Facebook marketing which has now made way for Instagram like a loving grandfather who is now slowly retiring and handing over the duties to Instagram to carry forward its legacy in the digital world. 

The digital marketing agencies and others across various cities are working towards creating a niche in the Instagram marketing world. They are exploiting the features like Instagram Shopping wherein a marketer can attach their e-commerce link in their Instagram bio itself. A prospective consumer when goes through various products on Insta stories can easily place their orders following the link mentioned in the bio. The feature alone has more than 300 million users–far surpassing Snapchat’s total users. The rise in engagement means brands have gotten more agile on selling through Instagram Stories. With the recent update to the Facebook algorithm, updates are taking place for Instagram algorithm too which will make digital marketing more consumer friendly. There are approximately 2 million advertisers who are relying on Instagram for their strategies. 

The user engagement is the key feature in the digital marketing process. Instagram has a plethora of face filters which makes them a fun addition to their selfies. 

Marketers need to stay ahead of their game and especially in the day and age of digital marketing which is fluid, transient and dynamic. Marketers should exploit the above-mentioned features of Instagram to their cause and engage as much targeted audience as possible.

Whats’s your addition to the features mentioned above? How do you think, Instagram can be better used for digital marketing?

About The Author

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Barun Thakur is the professional digital marketer co-owner of marketing agency well-known with the name Avenir Digital Stories offer digital marketing services Delhi, Gurugram, Bangalore. They also offer services through different locations such as USA, UK, Australia. They also offer Migration services good links with visa agent Perth.