Remarketing - Best Way to Follow Your Visitors

When the visitors get linked to the web page without making an immediate inquiry or purchase, the clever process to get more such visitors for your site is called remarketing. In from of the targeted audience that has regular access to your site, this allows you to position targeted ads. There are different formats of positioning the ad remarketing ads on the websites. One is in the form of images and other in the text. The Google Adwords manage all the ads on the website. In this way, the visitors become able to see such ads on the sites if they allow seeing them.

When the sales process is considered as competitive and long, then Google remarketing seems to be an ideal tactic. Raising the image of any brand and improving the sales conversions is possible through this powerful tool of advertising. Many of the renowned and even small brands prefer remarketing to increase the online presence and hike in sales. With the rise in the use of the internet, the companies are more inclining towards remarketing and it is the second most preferred plus effective advertising medium after Television. 

How does it work?

After the meeting the criteria, there marketing place cookies on the site visitor’s machine. The remarketing list gets a Cookie ID and keeps it in the record. There can be a variety of different criteria with the multiple lists. It works effectively to provide the desired pageviews to the webpage even the visitor didn’t make any purchase or ask any query. The cookie ID stays on the marketing list as there are a variety of advertising controls. There is also a feature of blocking advertisements on particular webpages and impression caps that show a number of ads show to an individual a day. The major purpose of relying on the Remarketing is to place the ads and grab the attention of buyers towards it. The addition of controls for advertisers and more features have been introduced by the Google Inc for remarketing. The upgraded Google analytics code is used to allow the use of more features by showing the flexibility as well. Without the need to place specific code, this allows for lists to be managed and created. There are many other benefits of remarketing other than increasing brand’s image and incline more buyers. 

Things to Know about Remarketing

Before activating the campaign, you must be aware of the limit of cookie IDs on each remarketing list. The successful campaign has two different traits. The first one is to contain some form of appeal for encouraging it back to the webpage. The second is to make sure about the relevancy of the ad for which the page visitors search for. You can be able to create the ads if your aim is to raise the awareness of the brand. Every user is able to track outcomes through the normal tracking of conversion as it is the [art of Google Adwords. It is one of the trusted ways of raising your brand’s image and increasing its online presence as well. 

The Human Side Of B2B Social Network For Business

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. It also offers consumers the interactivity and immediacy what the consumers want and anticipate. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. But the truth is that in the free time, even the top business leaders socialize with family and friends online.  Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business.

Besides this, there are several,  B2B brands who come up with forward thinking and accept the importance of B2B social network for business. They harnessed the true power of social media through powerful campaigns and  intelligent strategies. It is very important to take the sidestep social revolution for the branding of their business. 

Below are the three benefits  B2B social network can deliver for your business:

# 1. Leads and traffic:

Implementing a strategy with  persistent marketing and high-quality content definitely attracts quality traffic and generate high-quality leads. Believe it, the feedback and the data are real-time, and hence are much more valuable. 

# 2. Campaign reach:

These days the users turn between mobile, web and social on a dime. While having seamless campaigns throughout the country will definitely open huge paths and thus creates a unified and pervasive brand presence that will help you to ensure that you get to the right audience and at the right moment, thus, generate a larger number of leads.

# 3. Cost savings: 

While applying right tools, one can measure, launch and modify their social marketing campaigns and thus can slow up their expensive production for a few months. In short, instead of  waiting through a traditional marketing cycle, come up with a B2B social network for your business. This will definitely give you highest impact possible. 

Social media marketing is a golden opportunity for B2B if it is done in an appropriate manner and with this aim, one of the leading online Business-to-Business network service provider, Marzee is offering the most reliable and effective solution to give your business a new recognition. We are the leader in offering B2B social network. So, contact us today!!

Everything you need to know about Private Label SEO

SEO outsourcing is just ruling the internet marketing world. Thanks to its incomparable business benefits. There are many companies that look for better SEO service providers that can reduce their overall burden while keeping the revenue stream opened for them. There are uncountable digital marketing companies that provide both affordable and impactful, search engine optimization services to their clients. With so many options for private label SEO service producer in the market, it is easy to expand your business to include marketing services that are certainly useful for your existing as well as potential clients.

At the same time, with loads of options, many companies fall in trap of fraudulent service providers and end up losing their money, time and clients. So, in order to assure positive results and healthy relationship with your clients, make sure that you approach a reputed and experienced service provider for your clients.

Why choose Private Label SEO service provider?

It is transparent to all that internet marketing industry is changing constantly as more and more developments and advancements are taking place every day in the industry. Due to this changing nature, it has become almost impossible for mid-level SEOcompanies to struggle in the market that is already dominated by the big players of digital marketing. Apart from that, due to the high costs involved in set ups and trainings; and lack of understanding as well as time, companies decides to become resellers and outsource their SEO services from the big players for their clients.

When the concept of SEO reselling was in its infancy stage, experts claimed that it will go down soon, but they were wrong and drastically, everyone embraced this concept. With outsourcing option, companies can now focus on their core business activities; with SEO work done appropriate without their huge involvement. Both parties, an SEO Company and reseller, agree to keep the information of service provider as private and full authority of services is given to the reseller only. Reseller labels their own brand on the services as well agreement with the client and the end client never knows who actually performed the services. Overall, it not only saves you time and money, but also helps bring in more revenue and brand building.

How to find a Good Private Label SEO Private?

Now you are well aware of how important outsourcing could be. Next, you have to find out the right SEO Company who will really keep the meaning and benefits of reselling for you. In this situation, first browse through the Internet. Follow certain tips and suggestions given by the experts. You can hire a local or an international service provider. If you hire an international company, make sure that the communication, timing, etc. suit the both parties. 

Get in touch with the SEO experts in your circle; they will help you with references and ideas. Look for the most reputed companies on the internet; and read communities as well as forums to know more about them.  Forum members can help you with the best option available.

Once you shortlist a few companies, visit their website, talk to their previous clients and try to collect as much information as possible. An experience holder company really adds to the overall benefits.

Summary:

Hiring Private label SEO services could be the best option if you have other important business activities to do prior to marketing for your clients. Carefully search on the internet for a reliable and experienced SEO company for expected results. 

How B2B Social Network Is Effective For Lead Generation

Over the past many years, the shape of generating leads from business-to-business (B2B) has significantly changed. Yes, the E-mail marketing campaigns still providing the results, but if you wish to succeed in the current climate, one must explore the benefits of social.

These days social media is only a tool that brings both the business and people together and helps them to communicate with each other in different forms. However, availing of these tools is not so easy. Specially the business firms as they fail to choose the perfect network online. With the conventional B2B lead generation methods, one can only brand their business online which is not always enough - expect more via social media.

Using  B2B social network for lead generation has now become an integral aspect of demand generation. I would say that email marketing can also gather a lot of knowledge from social media marketers as it requires an understanding of 'buyer personas'.

Buyer personas describe the characteristics, personality traits and the purchasing trends of potential consumers, business partners and clients. Online marketing campaigns have suffered in the past and not able to match a more precise target audience. For this reason, online B2B social network for business gives owners the scope where they could have a fine-tune B2B marketing and also understand their audience in a more personal level.

Well, social media is not a direct replacement of the conventional forms of lead generation and traffic towards business like those of e-mail marketing, but yes, it has definitely moved to the goalposts. There are many companies who are using the social networks for advanced networking, integration with new and existing channels and  targeted content delivery of B2B marketing - but the complete thing will only happen when they are being done in a careful, deliberate manner.

How to Choose an Ideal White Label PPC Agency?

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. This is, perhaps, the most effective tool to promote your business and make sales in today’s extremely competitive internet marketplace. When pay per click is that important for your business, it is better to hire a white label PPC agency and outsource your work. This is because pay per click is a fast moving field, and even you have no burden of other responsibilities, it is very difficult to keep your campaigns up to the mark on a daily basis. The market environment is very demanding that increases the competition and leads to ever changing technology as well internet marketing guidelines. When your time is already at a premium, hiring an agency is the best option, as per the experts.

Choosing an Ideal White Label PPC Agency

Before you approach a few agencies, analyze what you need by asking yourself following questions:

Where is your business going? Is this the right way to get there?

The foremost reason for getting PPC is, obviously, getting some business results. However, it is important to check if you really need pay per click and is this the right time to approach paid advertising. Step back and make sure you are not trying to buy a horse to win an air race. You don’t need PPC when:

·         Your target search area is very small, or so new that no one’s searching for your product.

·         You haven’t any idea of the competitive landscape.

·         Your website isn’t prepared to take the traffic you’ll be sending.

If you think you need white label pay per click services, be honest with the agency you hire.

Kind of Relationship you want

A right cultural fit for both parties is important. Cheap pricing and attractive credential lists soon lose its shine if both parties are not excited to work or fit together. A good relationship demands efforts from both sides of the table.

How do you actually plan to work?

It is better to be realistic. Different industries ask for different work plans and skills from their PPC agencies. And, if the expectations are unrealistic in the beginning, someone will wind up unhappy.

What do they need to be ready for?

Seek the right answer to this question before signing up with an agency. Ask the agency about their teammates, interact with teammates essentially, ask for examples of their success with previous clients, and ask for their response time, what they need to start work, how and when they communicate and ask everything you have in your mind.

Look for the full scope of success

A successful PPC campaigns required some serious work on landing pages, ads, conversions, graphics, data analysis, etc. Before starting a new project, ask these questions from your PPC agency:

·         What kind of feedback on newly designed landing pages do you get from the agency?

·         What is required for a new ad copy?

·         What type of relationship should be set between in-house team and external PPC partners?

Last, but not certainly least, don’t forget to ask about the duration of result visibility. Also, Make sure that both, SEO and PPC for your business, are going hand in hand.

Summary: 

Hiring a white label PPC agency is a thoughtful decision. There are a few important questions that you must ask yourself and your agency before signing up the agreement with them. Hire an agency only after being satisfied with answers to all your questions. 

Why PPC is the best Online Marketing Channel for Businesses?

Experts say that there are only two most effective online marketing channels that generate the highest return on investment for any business. These two channels are: pay per click (PPC) and email marketing. Between the two, PPC is even more preferable due to faster results. PPC opens up new revenue channels and brings in more profits so fast that ROI has become the topmost reason behind the popularity of this marketing channel. Apart from this, you can make a profit through this strategy in many other ways.

Why Pay Per Click is the best – Benefits of PPC

Reasons #1: High Return on Investment is the ultimate goal of every business and PPC does it effectively.

Email marketing is effective only when you have a strong house list and you are not looking for new customers. However, PPC helps you serve both purposes: updates existing customers and reaches new customers as well. You can compare the ROI of different years with regard to PPC, and certainly, you will get to know how stronger PPC is than any other advertising and marketing channel.

Reason #2: Waiting for results can be frustrating for business owners. They want quick results. PPC Does it for you – brings instant targeted traffic.

Business owners, especially those who have just set up their new websites, want instant results. Search engine optimization is a long term process and it cannot be ideal for newcomers, since the results may take months to years. Though SEO must go on always, PPC offers an excellent way to get immediate traffic and to your surprise, it helps you get significant sales within a few weeks. Overall, both strategies, SEO and PPC, should go in parallel because of their complimentary pros and cons.

Reason #3: Pay per click not only solves problems, but also help identify them. It finds problems with your promos, offerings and website too.

As soon as you launch PPC campaigns and start getting more traffic, you can easily judge which part of your website is working and which does not, how your website operates, etc. If your highly targeted traffic does not convert into sales leads, you are lacking somewhere. In this case, you need conversion optimization and site improvements. Sometimes, coding error may disturb your site’s functionality. When your white label PPC services agency notices it, s/he takes the action to investigate what’s wrong. When you start marketing with SEO only, it may take months or years to detect conversion problems with your website.

Reasons #4: Pay per clicks not only sells your products, but also builds your brand.

Even if you don’t get the expected number of customers through a PPC ad, but every ad contributes to your brand building by exposing you among potential customers. It is not pure branding, but a kind of branding that can be measured with usual PPC metrics like: More impressions equal more exposure, higher click-through-rate and good conversion rate that itself means direct selling success.

It is true that you can’t always start sell directly online and PPC is not ideal for all websites, but Pay per click is almost always a good promotional channel for almost every business, if you have a right PPC account manager.

 Summary:

A properly managed campaign by anexpert PPC account manager can help you earn a higher return on your investment as compared to SEO, email marketing and any other internet marketing channel. 

PPC vs SEO

PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach.

Advantages of Google AdWords over SEO 

Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel.

Buy Position: want to rank number 1? You can buy it with PPC. When it comes to ranking SEO is hit and miss affair, and ranking for highly competitive keywords can be virtually impossible for new sites.

Instant: Traffic can start flowing in just a matter of few minutes once a campaign has been launched but with SEO, traffic usually take a little time to assemble, and there is no assurance that it will arrive at all.

Pay on Performance: You need to pay when you receive traffic but if you don’t receive any traffic, you owe nothing. SEO requires a big investment with no guarantees of successful campaign performance. Traffic and visibility aren't directly controlled by the SEO.

Time Control: You can decide when your Ads are seen. SEO has no such control.

Precise Tracking and Adjustment: You get instant precise figures, and you can modify your campaigns in real time. SEO campaigns can be modified, but it requires time and the results of which may not be seen for months.

Landing Page Control: You can control which page search visitor see. With SEO, the visitor can see any page the search engine has in its index.

Region Control: You control the regions and countries in which people see your Ads. With SEO, you have no control over regions or countries.

Precise Keyword Targeting: You select the keyword terms under which you appear. This helps you to run solidly focused campaigns. With SEO, pages can show a wide range of keyword terms, and sometimes these terms are not relevant to your campaign. This can make campaigns more difficult to measure.

Control Your Budget: You can be specific on how much you want to pay for any given time, and you can stop and re-start campaigns when you feel comfortable. SEO involve a big investment so the campaign can’t be easily switched off.

Advantages of SEO

Due to the features and flexibility of PPC, people use SEO because of two things:

SEO has zero cost per click but this doesn’t mean SEO is free. SEO is time intensive, and cost a lot of money and it can also involve third party costs, such as link buying. However, the on-going cost of a well-executed SEO campaign can come in well under PPC advertisements particularly if good rankings are maintained.

People try to trust the main listings more than they trust the paid listings. The main listings receive the lion share of audience and clicks.

The Advantages of Feeding PPC into SEO, And Vice Versa

PPC is a perfect testing platform for SEO, the SEO suggest may be a keyword term worth the time and effort in ranking that term. Possibly the keyword term doesn’t receive as much traffic as you suggest. By running a PPC campaign on the keyword terms prior to implementing an SEO campaign, the SEO can receive a more accurate estimate of the search volumes. The SEO might also want to check for the wording of language on landing pages to check how altering the copy favor search spiders which make a difference to conversions.

PPC outsourcing further explain that SEO can feed back into PPC campaigns Because SEO casts a wide net, traffic logs can sometimes reveal lucrative keyword combinations that the research tools do not.

An SEO strategy develops with time and should reduce the cost-per-click price of a combined strategy. If a website is well ranked for expensive terms, then you may be able to change PPC bidding away from these terms and use the funds on other terms.

It’s time to quit your job and start with a Smart online business.

Today, everybody is aware that making money online is possible and it can well replace your full time 9 to 6 job that may involve sitting long hours in uncomfortable posture, long distance travelling, expenses, home stay expenses and many more. Everyone is struggling to make profits online. You might have knowledge of what to do in order to make money online. But you might be facing problem with how to set up things properly and what is the best strategy that works. Or maybe you have been able to set up your business online, but don’t know how to turn small profit stream into a full-time income that is much more than that offered at companies.

Through this write-up, we are not going to share only what to do, but also the best strategy to make most out of your online business. Let’s read on to know more.

If you are already into online business, and you are smart and strategic, then probably you know that building real business blocks, making healthy relationship with customers and developing a fully functional as well as profitable website, finding out the secondary stream of income are crucial in favour of every online business owner.

Honestly, it is hyped that once can make full-time living by affiliate marketing, selling  gadgets,  building ad-sense sites, selling eBooks, etc. But this is not true always. Undoubtedly, it works for many people, but only for those who have that stamina to devote time and energy expanded from their actual capability. But life should not be money driven, after all, you have to earn money in order to make your life comfortable and you are not born to make money only.

Instead selling real services to offline professionals who do not have web presence or website, but want to market themselves online, is the easiest way to make good earning. You not only get paid, but also bring value to your local community by doing so.

For instance, there might be some doctors, dentists, tutors, shopkeepers who don’t have their website. Besides, most business owners have a good budget to spend on online marketing, paid searching, branding, etc. They just need someone to guide them in the right direction. So the opportunities are huge; you just have to find it and grab it.  Selling yourself to these offline people in your community is much easier than selling yourself to those around the world who are completely stranger to you.

Just find them and sell them value services like: white label pay per click (PPC), white label hosting solution, on site content creation, web designing, SEO services, blog building, social media 

marketing, design and creative services, article marketing, and anything that you are expert in.

Selling your services to local businesses can help you establish your business n just a few days. You don’t need to go through tortures office schedules, exhaustive travelling and everything you hate about jobs. Set up your own business and be a boss of yourself.

Summary:

If you have right skill set like white label PPC, SEO, web designing, etc. then it is easy to set your own online business and make money online. Selling your services to local businesses is much easier than selling to strange clients. You can also start as a PPC freelancer.

Utilizing the SEO Reseller Programs and Strategies the Best Possible Way

Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. They know how beneficial search engine optimization could be. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit.

When it comes to digital marketing, businesses have two options: in-house team or SEO outsourcing option. Let’s talk about in-house team. When you choose to hire a few SEO experts to sit in your office and work for you, it involves huge expenses, including salary of employees, resources, time-to-time training cost, etc. Apart from that, you have to pay your employees regardless of the results. So it is entirely a no-no option.

Secondly, outsourcing SEO services come as the most convenient and affordable option for the business owners and digital marketers. This concept has further led to the rise of white label SEO term. White label SEO service provider offers services to a web designing or web hosting company that are further sold by the buying company to their clients. This intermediate company is known as SEO reseller in India. An SEO reselling company buys services from a white label SEO provider at a lower price and sell these services to their clients on their own brand name and at their own price which is usually higher than the cost price of these services.  

When you hire a reselling partner, your involvement matters a lot. They will develop different strategies and campaigns according to your project requirements; and you have to follow them accordingly. It basically involves following three steps that you must be knowledgeable about:

1.       Planning: The first step of SEO reselling partner is an analysis of your website. They deeply audit your website and the target of analysis is Meta tags, content and other technical elements on your website that could impact search engine ranking of your website. It helps them plot a unique custom plan for your campaign, budgeting and researching accordingly.

2.       Management and Implementation: An SEO Reseller India partner helps their clients to implement unique and result-oriented techniques that include On-page optimization, off-page link building, content marketing, paid search, social media marketing and everything that helps improving a website’s  ranking and traffic as well conversion.

3.       Regular Reporting: This is the only and the best way to judge the performance of your website and worthiness of the service provider you hire. Reporting on a regular basis is a must. This is the final step of each service cycle. A full-established and organized report contains results of ran tracking, conversion tracking, website performance data and implementation of automated tracking. On the basis of the reports, SEO reseller makes suggestions for the next cycle.

With increasing online businesses, demand for SEO reseller program is growing. This growth can make you confused when you have to find a genuine service for your business. Before settling down with an SEO reseller in India, consider a few factors like their social media presence, advertising level, their own ranking, rating and review from previous clients, etc. A good reseller helps you and your client gain immediate revenues and bring loyalty to your company.

Summary:

SEO reseller programs are gaining popularity day by day because of increasing digitization of businesses all over the world. Before you settle down with an SEO reseller partner, making yourself aware of everything is beneficial for you. 

5 Essential SEO Tips For Magento Ecommerce Stores

Competition on the online world is increasing every day. On one hand we have more people tuning to the Internet to not only search for information but also shop online and on the other hand, more business players are entering the ecommerce sector. This intensive competition has made it very difficult to remain on the top. It has also become very challenging for businesses to find customers and vice versa. This is where search engine optimization or SEO comes into the picture.  

SEO needs expertise mainly because search algorithms are largely unknown and hugely complex. The fact that there is little information available on how search engines rank websites makes it even more complex. If you are running a Magento-powered ecommerce store, you will know how difficult it is to remain in the top using keywords that are used by your competitors. Unless you are an SEO expert, it becomes necessary to hire a Magento or shopify SEO expert who helps in improving your rankings on search engine results page. However, there is no harm in knowing about how SEO works on the Magento platform and what the CMS offers to make your ecommerce site search engine friendly. Let’s take a look.   

1. Stress on Clean URLs  One of the easiest and best ways to have clean URLS is by only using common characters and product-related words. Not only are these URLs search engine friendly but they make the links human readable. Magento’s default settings support simple URLs. You can try for yourself following this route - System => Configuration => Web => Search Engines Optimization. All you need to do here is set “No” in “Add Store Code to URLS” in the “URL Options”.  
2. Allow Indexing Sites There are several Magento extensions (such as Yoast Metarobots Magento) that will help you index sites and allow search engines to search them better. However, you can also do this manually by going to System => Configuration => Design => HTML Heads and changing “Default Robots” to “INDEX, FOLLOW”.   
3. Rely on Metadata  Metadata helps streamline search results, thus it is a good idea to update the default metadata that’s set for your Magento store. Do not use the same metadata for all pages. Thus the metadata description for your homepage will not be a relevant one for any specific product page. You should have a metadata that describes every product page differently. Make the changes from Admin Panel. Go to System => Configuration => Design => HTML heads and outline generic rules for the entire site. To set specific metadata for every product category and product page, make the changes in the catalog section that’s to be found on the Admin Panel.   
4. Get Rid of Duplicity Duplicate content can be your biggest enemy. Magento allows you to get rid of such content and sorting your site by making relevant changes in System => Configuration => Catalog => Search Engine Optimization. You will see an option “Use Categories Path for Product URLs” and set “No” from the drop-down menu. Even after making these changes, if you see duplicate contents in various categories, in the “Canonical Link Meta Tag” set “Yes” as an option.     
5. Make Use of Google Analytics Enable Google Analytics and check in real time how your ecommerce site is performing. You can enable Analytics by going to System => Configuration => Google API.   

Also check this tool

LinkOkay: Backlink Monitor & Management Tool

Summary
In this write-up we discuss 5 essential SEO tips for Magento ecommerce store so that your online store ranks among the top in a search engine results page. You can also outsource your SEO to a reputed marketing agency.

How B2B Social Network Enhance Your Business Brand

Having an internet business online is full of fun and profitable too. For having an own business on the internet do not need a lot of time and money. However, the only thing which is needed is the perseverance, patience, and a great desire to become financially independent. But do you know one thing? Almost 90% of the business get failed.

The reason behind it may be the lack of proper direction, poor planning, lack of knowledge and skill. If you look around, then there lies an innumerable amount of tips to get richer in the market and immediate success, but all of them fail to achieve the exact result. Now, the question may arise in your mind that how to achieve a great brand on the internet? How to become financially independent?

So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. Even if you are an experienced internet marketer, then also for selling your product, the B2B social network will definitely help you to achieve a great visibility for internet with B2B networking sites.

This will give you the freedom where you can send your client's emails directly and also continue it with your contact list for having future communications. One of the biggest advantages that you could have with a B2B social network for business is that it will give you a customer base that eventually grows in a very little time and effort on your part.

So, now if you have decided to grow up your business with online and planned to go with B2B social network for business, then social media websites are the right place for you. These are the most trusted and online service provider connecting the gaps between the buying and selling organizations.

Pick the right White Label SEO Solution for your Business Site

There are different types of digital marketing solutions available and picking the right one that best suits your business website may not be that easy. For assistance, this article lists down some white label SEO solutions that will help you discover the right one for you.

White label SEO Reseller solutions are very popular today. So if you are also looking for the best solution for your business, pick one while keeping your objectives in mind. This article talks about the various possible solutions that you can choose for your business.

Site Improvement

Every day, millions of people access the Internet to find any information, product or service they want. And, they trust a website the most that appears first on Search Engine Result Pages (SERPs). So if you want to improve your business on the Internet, you need a high rank on SERPs. It will further provide access to a broad group of relevant audience on the Internet. This can be done by improving your website through SEO. It will not only make you visible on search engines, but also offers a natural online recognition as well as more traffic to your site.

Online Networking

Online networking or also called as social networking online is what people love the most. It has not a place only for chatting, to connect and share with friends, but has developed into the largest marketing platform that not only allows tremendous outreach and networking, but also allows interactivity that is very beneficial for businesses. In fact, web crawlers have incorporated online networking as a positioning component in their outcomes. It effectively bridges the gap between you and your customers.

Focused SEO

Achieving a high ranking is even more troublesome for large enterprises because there are many stronger organizations with more assets. Using focused SEO will give you a great business advantage by focusing on more forceful and fruitful marketing routines with ranking for major keywords. For this, hire a white label SEO agency already working with extensive undertaking level, corporate and E-Commerce clients.  

Pay Per Click Management

Pay-per-click or PPC in short, is the speediest way of getting visibility on SERPs. It is ruling the internet advertising industry due to its unbeatable benefits, quick results at smaller budget. Where SEO gives you result over time, PPC works instantly, if done with whole dedication. Positioning of a website for the right keywords takes longer with SEO. So the advertisers and business owners prefer using PPC to guarantee the best results for the most used keywords that internet users will use to find them.

The solution you pick is totally your choice. However, it is suggested examining the needs of your client’s business and objectives of your business too. Then choose the most suitable one. In case, you are running a business and looking for white label SEO programming, the best tools are: SE Ranking, Bright Local, Agency Platform and Market Bandit. All these instruments are programmed to tackle all your SEO needs properly. These devices contain loads of white label instruments and administration of web marketing of your business.

No matter what you choose between a white label SEO agency and programmed tools, it will give your business prominence and promote it well on the Internet while putting you on the rest. 

5 Common but Killer Pay-Per-Click Mistakes to Avoid

PPC (Pay-Per-Click) services are really powerful marketing strategy for creating potential customers on the web. It is perhaps the fastest way of promoting your business and getting targeted customers in the online world. Using various tools like Google AdWords, Yahoo Search Marketing, etc., PPC advertisers create and display impressive ads in the sponsored results of search results pages of different search engines.

The ad would ultimately be clicked by a customer happy, but, alas, it probably doesn’t happen due to inappropriate execution of the ad. Such incorrect ads may cost you a significant amount of money and bring almost zero customers to you.

In order to run a profitable ad campaign, here are five critical PPC mistakes that you should always avoid:

Mistake #1: Sending Visitors to Home Page Instead Of Service/Product Page

By clicking your ad, visitors only want to check the details of what is given in the ad title. But some non-experts and novice PPC advertisers set up their ads with the URLs that redirect the visitors to the home page rather than a relevant landing page. On the home page, visitor finds a lot of information, but not what they want and expect. In this case, you forced your engaged visitor to navigate through your website to find the relevant information. They get frustrated; leaves and you lost a new customer. So it’s important to have a product-specific landing page that contains the exact information that the reader wants.

Mistake #2: Redirecting Visitors to your Contact Page

Unfortunately, many businesses redirect their customers through a PPC ad to their contact page. They do so for newsletter opt-ins, record keeping and lead generation. But nobody wants to fill the contact form. After scanning some interesting pages on your website, when visitors get the contact form to fill, they just bounce from your website. So be aware that forcing your customers to fill contact form is against the guidelines of ppc services.

Mistake #3: Not Split-testing the Text of your ad

It is the text of your ad that makes a place in your visitors’ mind and forces them spontaneously to click it. To avoid any mess, it is important to split-test your ad text before running them. It helps you find the right elements to promote your ad and to effectively speak to your target audience. Every PPC tool allows you to split-test in which you can create multiple versions of your ad text that will help you decide which version leads to more clicks and on-site conversion.

Mistake #4: Considering ‘broad match’ keyword ads only

Broad match keywords are undoubtedly a great way to drive lots of clicks. But when you rely entirely on broad match keywords, it will bring you irrelevant traffic only. Set your ad for phases and exact matches also; this may decrease your traffic, but will bring you only relevant and interested visitors, while avoiding irrelevant customers and saving you money.

Mistake #5: Not Taking Benefits from Negative Keywords

Negative keywords prevent your ad from displaying on search result pages appeared for irrelevant keywords. For example: you’re an optometrist and sell eyeglasses. You want to prevent your ad from showing on search result pages for “drinking glasses” since the searcher is not interested in eyeglasses. Negative keywords do this for you. Thus adding these negative keywords can help you reach the most interested customers and cut your costs.

These are the 5 mistakes that must be avoided. To avoid these mistakes outsource your services to a white label pay per click services agency. The agency has well qualified PPC experts that can help you to setup and manage your PPC campaign.

Why Shouldn’t  Small Businesses Skip A PPC Campaign?

How to Market Yourself as a PPC Expert?

The demand for Pay per Click marketers in at an all-time high as small and large businesses alike are spending billions of dollars on this marketing strategy. It is estimated that 87% spend on Search Engine Marketing goes into PPC and mere 11% into SEO with other strategies accounting for the rest. So if you thought SEO was bigger it is time to think again. This demand has encouraged many PPC specialists to leave 9 to 5 jobs and start their career as freelancers. Here you get to use all your technical skills and marketing acumen to set up campaigns for your clients and run them successfully. You must get to the bottom of the pit as far as different Ad Networks are concerned and maximize Return on Investment for your clients.

However starting your career as a PPC freelancer is never easy. Marketing your services and attracting clients often becomes a bigger challenge compared to managing the project itself. If you have worked with an agency in the past you may have bothered little to know how projects are sourced from clients and how the service is marketed to customers around the world. It’s never easy and there is no single route towards success. Below we take a look at some of the ways in which you can market yourself as a PPC freelancer.

• Set Up Your Website – Not owning your own domain is a sin if you would like to start your freelancing career with PPC.  A website not only establishes your credentials as a specialist but acts as your best marketing tool and helps you reach out to potential clients.
• Try PPC – If you aren’t broke and have set aside some budget to market your services, there can be no better way than marketing yourself by running a PPC campaign. It will not only generate immediate leads but would also help you exhibit your skills in front of your target audience.
• Start A Blog – Blogs have become one of the best ways to generate strong leads in today’s world. Blogs help you connect with potential customers and also educate them on the importance of PPC marketing.
• Craigslist – Millions of people around the world post ads on Craigslist and consider it to be one of the best marketing platforms for freelancers. The fact that it is free and allows you to market yourselves in different cities around the world makes it popular.
• Network With PPC Specialists – PPC freelancers around the world are seeing merit in collaboration. When you collaborate with other freelancers you stand a chance to get a project from them and also share your excess work and make a small margin out of such engagement. It also allows you to take up large accounts that cannot be managed by a single individual.  
• Word of Mouth Marketing – In your early days as a PPC Expert freelancer this is perhaps one of the best ways to grow your business. When you achieve goals for your clients and they are happy with your work, ask them to write a testimonial or share your name on social media. This would go a long way in promoting your services.

The above marketing ideas are mere suggestion and there is no harm in trying other ways to generate leads. For instance if you believe newspaper ads would help you attract clients, you should surely market yourself accordingly.

Summary
This article talks about ways in which one can market themselves as PPC freelancers and make a career in this industry.